Fearless Sellers - The Women of Amazon

#66 From Struggle to Triumph: Jenny’s Amazon Selling Journey to Success

In this episode of Fearless Sellers, host Joie Roberts interviews Jenny Brainard, an Amazon seller who has achieved seven-figure success.
Jenny shares her journey and reveals the key shift she made to surpass the $10,000 per month mark. She emphasizes the importance of finding the right niche and products that she genuinely cared about.
Jenny also discusses her initial struggles with certain products and how she had to pivot to achieve her goals. Tune in to gain insights into selling on Amazon and reaching new levels of success.
Timestamps
[00:01:22] Finding the right niche.
[00:04:47] Negative reviews and competition.
[00:09:10] Oral probiotics for children.
[00:15:18] Building a holistic product line.
[00:18:21] Rebranding and packaging strategy.
[00:23:20] Selling on Walmart and going global.
[00:26:07] Diversifying product line for growth.
[00:29:21] Maintaining positive reputation.
[00:33:09] Overcoming challenges in entrepreneurship.
Jenny, the guest speaker in this podcast episode, is a successful Amazon seller and a working mom. Her achievements include having her own business, finding success on Amazon, and being passionate about what she sells.
She emphasizes the importance of niche selection, researching patents, building a brand with quality, investing in high-end branding, diversifying sales channels for growth, prioritizing customer service, and seeking help with selling on Amazon.
Although her credentials are not mentioned, her broad achievements and ethos establish her as a knowledgeable and experienced entrepreneur in the e-commerce industry.
Contact Joie on Instagram: @JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at www.CallAMZ.com

#65 The Importance of Packaging and Design for Amazon FBA Products

In this episode of the Fearless Sellers, the Women of Amazon podcast, host Joie Roberts explores the importance of packaging and design for Amazon products.
She shares her personal journey and how her perspective on packaging has evolved. Initially, Joie focused on ensuring the product arrived undamaged, but now she emphasizes the importance of creating a high-end, special experience for customers.
Tune in to learn how packaging can make a difference in attracting buyers and creating a positive impression.
 
Timestamps
[00:01:42] Perception of value through packaging.
[00:06:50] Capturing market share with branding.
[00:09:32] Packaging and perceived value.
[00:12:11] Well-packaged products and customer loyalty.
 
Contact Joie on Instagram: @JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at www.CallAMZ.com

#64 From Hobby to Empire: The Journey of a Seven-Figure Amazon Business

In this episode of the Fearless Sellers: Women of Amazon podcast, host Joie Roberts interviews Lisa Mays, a successful Amazon FBA seller who turned her hobby into a seven-figure business.
Lisa shares her journey of building six Amazon brands and the inspiration behind her entrepreneurial venture. Joie also highlights the role of Tom, Lisa's husband, whose enthusiasm played a significant role in their business success. Tune in to learn more about Lisa's inspiring story and the secrets behind her Amazon empire.
 
Timestamps
[00:02:15] Inspired to venture into Amazon selling.
[00:07:44] Selling dirt on Amazon.
[00:08:29] Gardening and plant care
[00:13:30] Shipping and sourcing decisions.
[00:17:01] Personal relationships with suppliers.
[00:21:46] Amazon as a real business.
[00:26:30] Amazon influencing program.
[00:29:13] The influencer program.
[00:33:21] Social media and marketing.
[00:38:30] Starting a successful Amazon business.
 
Lisa Mays is a successful female Amazon seller who turned her hobby into a seven-figure business. She has built six Amazon brands and is an inspiration to others.
Lisa emphasizes the importance of mentorship for success and building relationships with suppliers. She highlights the transition from a hobby to a real business and the venture into influencer marketing.
Lisa advises staying ahead of the competition and adapting to changes. She encourages not getting discouraged and to keep going.
 
Contact Joie on Instagram: @JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at www.CallAMZ.com

#63 Hidden external traffic tactics with Lauren Petrullo

In this episode of Fearless Sellers, Joie Roberts and Lauren Petrullo discuss hidden tactics for driving external traffic to Amazon listings.
They highlight the power of Pinterest as a source of free traffic and how repurposing social media graphics can lead to an avalanche of traffic.
They emphasize the importance of consistent posting and leveraging keywords known to Amazon buyers and sellers.
Tune in to learn more about these secret strategies for boosting your Amazon sales.
 
Timestamps
[00:01:13] Hidden tactics for driving traffic.
[00:04:37] Google Business Profile updates.
[00:10:04] External traffic hat tips.
[00:11:11] Insights and gratitude.
 
Lauren Petrullo is the founder of Mongoose Media and is an expert in driving traffic. With a strong focus on the Amazon community, Lauren has achieved great success in her career and is highly regarded for her expertise in driving traffic.
Her credentials include running Mongoose Media and being recognized as a pro and expert in her field. Lauren's ethos/philosophy revolves around her love for the Amazon community and her dedication to helping businesses succeed by driving traffic.
 
Contact Joie on Instagram: @JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at www.CallAMZ.com

#62 Navigating Amazon Ads with the PPC Ninja Ritu Java

In this episode of the Fearless Sellers, the women of Amazon podcast, host Joie Roberts interviews Ritu Java, the co-founder and CEO of PPC Ninja, about the challenges of Amazon FBA advertising. They discuss the increasing number of ads on search results pages and product detail pages, highlighting the importance of standing out in a crowded marketplace.
Ritu shares insights and strategies for successful Amazon advertising, emphasizing the need for a targeted approach to reach qualified leads. Tune in to learn more about navigating the competitive world of Amazon advertising.
 
00:01:30] Amazon's Increasing Advertising Competition.
[00:05:29] Sponsored brand video ads.
[00:08:00] Missed keyword opportunities.
[00:12:57] Search query performance analysis.
[00:16:06] Data and leveraging its power.
[00:20:19] The abundance mentality.
[00:21:23] Stealing sales from competitors.
[00:25:09] Fixing a leaky conversion rate.
[00:28:32] Views remarketing and targeting.
[00:34:19] Understanding budgets and conversion rates.
[00:37:07] Organic and external traffic.
[00:40:05] Extend free trial for audience.
 
Guest Bio
Ritu Java is an accomplished individual with a background in engineering. She is the co-founder and CEO of PPC Ninja, a company specializing in Amazon advertising. Ritu has achieved success in various areas, including winning Amazon hat contests and best speaker awards.
She is recognized as an expert in Amazon advertising and has a deep understanding of PPC strategies. Ritu's ethos/philosophy revolves around being available and helpful to others, investing in learning about PPC, and engaging with the community. She believes in the importance of learning the basics and asking for help when needed. Ritu values the caring and giving nature of the community and believes in sharing and learning from each other. In the podcast episode, Ritu discusses the challenges of Amazon advertising, emphasizing the increasing competition and the need to find unique ways to promote products without breaking the bank.
She highlights the importance of mastering PPC and utilizing video ads on Amazon. Ritu also emphasizes the significance of analyzing search query performance and utilizing data for success. She mentions that ASIN targeting can outperform the competition and advises tailoring strategies for the upper funnel.
Ritu recommends splitting auto campaigns into four and emphasizes the importance of investing in learning PPC deeply. Overall, Ritu Java is a highly accomplished individual in the field of Amazon advertising, with a strong ethos of helping others and continuous learning.
 
Contact Joie on Instagram: @JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at www.CallAMZ.com

#61 Amazon Selling 101: FBA, Wholesale, Dropshipping, RA & More

In this episode of the Fearless Sellers, the Women of Amazon podcast, Joie Roberts is joined by Jamie Davidson, a nine-figure seller and her business partner at AMZ Insiders.
They discuss the various ways to sell on Amazon, including retail arbitrage, online arbitrage, wholesale, drop shipping, and private label. Jamie explains the concept of private label and why he prefers this method of selling.
They also touch on other selling channels like KDP (Kindle Direct Publishing) and print on demand. Overall, they emphasize that there is no one-size-fits-all approach to selling on Amazon and that success can be achieved in various channels.
 
Timestamps
[00:01:45] Private label selling.
[00:03:42] Private label ownership.
[00:08:38] Selling wholesale on Amazon.
[00:12:07] Leveraging Amazon for big brands.
[00:14:40] Individual vs Professional Seller Accounts.
 
Jamie Davidson is a nine-figure seller and business partner at AMZ Insiders. He believes in the idea that there are different ways to sell on Amazon and each individual should decide which method is best for them.
He is dedicated to sharing what has been successful for him and his business partner, while also acknowledging that other methods may be right for someone else.
 
Contact Joie on Instagram: @JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at www.amzinsiders.org/apply?sl=fp

#60 Perception Power: Amazon Marketing Secrets from a Top Seller

In this episode of the Fearless Sellers podcast, Joie Roberts interviews Norm Farrar, a marketing genius and serial entrepreneur. They discuss the importance of differentiation in the market and the power of networking.
The Amazon beard guy shares his experiences of starting out on the wrong side of the fence and how he turned his life around by hanging out with the right people. They also touch on the idea that marketing is all about building a network.
 
Timestamps
[00:02:29] Networking for Success.
[00:03:50] Partnership lessons for entrepreneurs.
[00:09:43] Perception of products.
[00:11:46] Product pricing strategies.
[00:15:33] Making money as an influencer.
[00:20:56] Shoppable Video Tips.
[00:23:46] Amazon Live explained.
[00:29:12] Perception and AI in Q3/Q4.
[00:31:35] Prompts and Training AI.
[00:35:12] Writing process using AI.
[00:38:57] Scalability and automation.
 
Contact Joie on Instagram: @JoieRoberts.official
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
 

#59 Amazon Brand Building: Does it Matter?

In this episode of Fearless Sellers, Joie Roberts and Jamie Davidson discuss the importance of building a strong brand on Amazon.
They explain how your brand identity serves as the bridge between your business and customers, allowing for emotional connections and long-term success.
Jamie highlights the advantage of owning your brand in the private label space and how it becomes a valuable asset when selling your business. Tune in to learn more about the power of branding on Amazon.
 
Timestamps
[00:01:21] Building your brand on Amazon.
[00:04:16] Be careful with brand names.
[00:07:46] Selling on Amazon issues.
[00:11:52] Consistency in brand identity.
[00:14:19] Understanding your customer base.
 
Contact Joie on Instagram: @JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at  www.amzinsiders.org/apply?sl=fp 

#58 Copywriting & Conquering Inventory on Amazon since 2014 with Chelsea Cohen

In this episode of the Fearless Sellers, Joie Roberts interviews Chelsea Cohen, a successful Amazon seller and expert copywriter. They discuss the challenges of selling on Amazon and share stories of overcoming inventory concerns and coupon code mishaps.
Chelsea emphasizes the importance of effective copywriting in optimizing Amazon listings and shares her strategies for writing compelling product descriptions. Tune in to discover Chelsea's selling secrets and learn how to enhance your own Amazon business.
 
Timestamps
[00:01:23] Copywriting as a unique approach.
[00:04:01] Avoiding direct product comparisons.
[00:08:08] Selling on the skim.
[00:15:55] The toughest times.
[00:21:09] Partnering to solve problems.
[00:28:11] Inventory-minded marketing.
[00:30:01] Overordering and Groupon mishap.
[00:41:30] Recovering cash through resizing.
 
Chelsea Cohen is a seller on Amazon and an expert copywriter. She has been selling on Amazon for almost 10 years and has established herself as an authority in the field. With her company So Stocked, she solves inventory concerns for sellers on Amazon.
Chelsea's broad achievements and expertise in copywriting have made her a trusted resource in the industry. Her ethos revolves around providing practical solutions and helping sellers succeed on Amazon.
 
Contact Joie on Instagram: @JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at www.amzinsiders.org/apply?sl=fp 

#57 Masterminds, Courses & Coaching: How do you learn?

In this episode of Fearless Sellers, hosts Joie Roberts and Jamie Davidson explore the world of masterminds, courses, and coaching programs.
They discuss the various ways people can learn and improve, including books, YouTube videos, in-person events, and even talking to knowledgeable individuals.
They also share their own experiences and perspectives on the pros and cons of different educational offerings. Tune in to gain insights on how to effectively learn and grow as an entrepreneur.
[00:00:29] Different forms of educational offerings.
[00:05:04] Taking a Book Writing Course.
[00:08:35] Coaching programs and individual guidance.
[00:11:49] Coaching programs and support.
[00:16:31] Buyer beware of "done for you" programs.
 
Jamie Davidson is a nine figure Amazon seller who has achieved great success in his career. He believes in the importance of diverse learning methods and has found value in coaching programs and masterminds for the support they provide. However, they also caution others to be careful when choosing coaching programs. Overall, Jamie Davidson's philosophy revolves around continuous learning and improvement as an entrepreneur.
Contact Joie on Instagram: @JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at www.amzinsiders.org/apply?sl=fp