Fearless Sellers - The Women of Amazon

#133 Unlocking Bestseller Status: Christina Kaye’s Secrets to Self-Publishing Success

Christina Kaye, a publishing expert, shares her journey in the publishing industry and her passion for helping female entrepreneurs write and publish their own books. She emphasizes the importance of writing a book with a clear concept and outline, and provides tips for creating a writing schedule. Kaye also discusses the significance of a compelling cover, title, and book blurb in attracting readers.
She advises authors to start on Amazon and gradually explore other avenues, such as selling books directly and speaking at events. Kaye also offers advice on getting reviews and overcoming overwhelm in the book writing process.
 
Takeaways
Start with a clear concept and outline for your book
Create a writing schedule and stick to it
Invest in a compelling cover, title, and book blurb
Begin on Amazon and gradually explore other avenues
Encourage reviews by offering incentives and promoting through newsletters
Keep copies of your book with you for impromptu sales opportunities
Break down tasks and create a plan to overcome overwhelm
Chapters
00:00 Introduction and Background
02:55 Writing a Book: Challenges and Mistakes
05:03 The Writing Process and Marketing Challenges
09:28 Starting on Amazon and Expanding
11:14 Building an Audience and Getting Reviews
15:43 Determining Who Should Write a Book
17:32 Uniqueness and Overcoming Imposter Syndrome
20:47 Refreshing and Updating Books
22:50 Getting Reviews and Ratings
25:44 Starting on Amazon and Transitioning to Direct Sales
28:39 Selling Books at Events and Impromptu Sales
31:15 Overcoming Overwhelm and Taking Action
 
Learn more about Christina Kaye: https://authorcoachchristinakaye.com
 
Follow Fearless Sellers Podcast on Instagram! @fearlesssellers
Want our PPC help? Email: Joie@AMZInsiders.com 
To book a strategy session with Joie and her team: www.Callamz.com

#132 From Kid Odor to Amazon FBA Success: How Chantel's Play Pits is Winning Over Sellers and Parents

Chantel Powell, founder of Play Pits, shares her journey of creating a toxic-free natural kids deodorant. Inspired by her son's odor problem, Chantel whipped up a deodorant in her home kitchen using baking soda, cornstarch, coconut oil, and orange essential oil. The positive response from her son and other kids led her to start Play Pits as a business.
Chantel initially sold her product through a Shopify store and launched on Amazon later. She emphasizes the importance of customer reviews and feedback in improving the product. Chantel bet on herself and quit her full-time job to focus on Play Pits, and the brand has experienced significant growth since then. She discusses the challenges of marketing a non-toxic, sensitive skin product and the importance of educating customers about the benefits of natural deodorant.
Chantel also shares her strategies for pricing and marketing on Amazon, including leveraging brand analytics and search keywords. She encourages other parents to pursue their entrepreneurial dreams and show their children that they can achieve anything they set their minds to.
 
Takeaways
Identify a problem and create a solution: Chantel Powell created Play Pits, a toxic-free natural kids deodorant, to solve her son's odor problem.
Customer feedback is crucial: Chantel paid attention to customer reviews, both positive and negative, to improve her product and provide a better experience for her customers.
Bet on yourself: Chantel quit her full-time job to focus on Play Pits and believed in her ability to make it a successful business.
Educate customers: Chantel faced the challenge of educating customers about the benefits of natural deodorant and the importance of using non-toxic products.
Leverage brand analytics and search keywords: Chantel found success on Amazon by utilizing brand analytics, identifying winning keywords, and optimizing her brand page.
Inspire your children: Chantel encourages parents to pursue their entrepreneurial dreams and show their children that they can achieve anything they set their minds to.
 
Chapters
00:00 Creating Play Pits: From Parenting Problem to Thriving Business
07:10 The Power of Customer Feedback: How Reviews Shaped Play Pits
13:27 Bet on Yourself: Quitting a Full-Time Job to Pursue Entrepreneurship
16:35 Educating Customers: The Challenge of Marketing Non-Toxic Products
21:58 Strategies for Success on Amazon: Brand Analytics and Search Keywords
30:08 Inspiring the Next Generation: Showing Children the Power of Entrepreneurship
 
PlayPits on Amazon: https://tinyurl.com/play-pits
 
Follow Fearless Sellers Podcast on Instagram! @fearlesssellers
Want our PPC help? Email: Joie@AMZInsiders.com 
To book a strategy session with Joie and her team: www.Callamz.com

#131 Music, Trivia, and Amazon FBA Success: High School Sweethearts Building Lyrically Correct

Tiffany and Donte Jones, founders of Lyrically Correct, share their journey of creating the ultimate music trivia card game and their success on Amazon. They discuss the inspiration behind the game, their experience as a husband and wife team, and the challenges they faced during the pandemic. They also talk about their decision to launch on Amazon and the importance of building a brand.
They highlight the strategies they use to prepare for Prime Day, including forecasting inventory and leveraging advertising. They emphasize the importance of listening to customer feedback and constantly evolving their product offerings. They also express their appreciation for the support they receive from the Amazon team.
 
Takeaways
Lyrically Correct started as a passion project inspired by a social media post and grew into a successful business.
Building a brand and establishing a strong customer base before launching on Amazon can lead to greater success on the platform.
Forecasting inventory and planning advertising strategies are crucial for preparing for Prime Day.
Listening to customer feedback and adapting product offerings based on customer demand is key to continued growth.
The support and partnership from the Amazon team, including the BBAT and BuyWit Prime, have been instrumental in Lyrically Correct's success.
 
Chapters
00:00 Introduction and Background of Lyrically Correct
03:18 The Journey of Lyrically Correct and Challenges Faced
07:26 The Decision to Launch on Amazon and the Importance of Branding
12:08 Choosing Eras and Genres for Product Releases
15:06 Preparing for Prime Day: Forecasting and Advertising Strategies
22:26 Building a Business as a Husband and Wife Team
26:01 Future Plans for Lyrically Correct
27:18 Appreciation for the Amazon Team
28:26 Closing Remarks
 
Follow Fearless Sellers Podcast on Instagram! @fearlesssellers
Want our PPC help? Email: Joie@AMZInsiders.com 
To book a strategy session with Joie and her team: www.Callamz.com

#130 Revolutionizing Amazon Ads: An Exclusive Interview with BidX Co-Founder Max Hofmann for Amazon FBA Sellers

Max Hoffman, co-founder and CEO of BidX, shares his Amazon journey and the creation of BidX, an AI-powered automation software for Amazon advertising. He discusses the importance of automation in managing Amazon ads and the unique features of BidX, such as full-funnel automation and DSP ads.
Max also provides insights on preparing for Prime Day, including using DSP ads to reach a wider audience and optimizing PPC campaigns. He predicts that the future of Amazon advertising will involve more focus on video ads, goal-based optimization, and AI-driven listing optimization.
 
Takeaways
BidX is an AI-powered automation software for Amazon advertising that offers full-funnel automation and DSP ads.
Preparing for Prime Day involves using DSP ads to reach a wider audience and optimizing PPC campaigns.
The future of Amazon advertising includes more focus on video ads, goal-based optimization, and AI-driven listing optimization.
Automation and AI can help sellers optimize their ad performance and improve their conversion rates.
Fitness and a good routine can help entrepreneurs stay balanced and focused.
 
Chapters
00:00 Introduction to Max Hoffman and BidX
03:00 The Creation of BidX and the Need for Automation
07:40 The Importance of Sponsored Products and the Role of DSP Ads
15:36 Preparing for Prime Day: Strategies for Maximizing Ad Performance
31:27 The Future of Amazon Advertising: Video Ads, Goal-Based Optimization, and AI
36:19 The Importance of Fitness and Routine for Entrepreneurs
 
BidX, a software solution for merchants on Amazon to automate and optimize PPC advertisements.
 
Follow Fearless Sellers Podcast on Instagram! @fearlesssellers
Want our PPC help? Email: Joie@AMZInsiders.com 
To book a strategy session with Joie and her team: www.Callamz.com

#129 The Love Hate Relationships with Amazon PPC for Amazon FBA Sellers with Noemi Bolojan

In this episode of "Fearless Sellers: The Women of Amazon," host Joie Roberts interviews Noemi Bolojan, an Amazon PPC expert and co-founder of Scale Wave. Noemi shares her journey from launching a successful pet products brand during the COVID-19 pandemic to becoming a distinguished figure in Amazon advertising.
They discuss common challenges in Amazon PPC, the impact of inflation, and strategies for effective bidding and conversion rates. Noemi emphasizes the importance of data-driven decision-making and leveraging AI for sustainable growth. The episode provides valuable insights into navigating the complexities of Amazon PPC and adapting to evolving trends.
 
Timestamps
Welcome to the Fearless Sellers: The Women of Amazon Podcast (00:00:04)
Challenges of Amazon PPC (00:01:27)
Impact of Inflation on Amazon PPC (00:02:39)
Bidding and Conversion Rates Strategies (00:05:33)
Understanding Conversion Rates (00:14:12)
Noemi's Journey and Insights (00:17:03)
The journey to Amazon (00:17:22)
Discovering Amazon and launching a product (00:18:05)
Learning Amazon advertising (00:18:58)
Lessons from scaling a brand (00:20:14)
Strategies for Prime Day (00:24:23)
Post-Prime Day assessment (00:26:09)
Scale Wave and AI integration (00:28:21)
Simplifying problem-solving and goal setting (00:29:14)
Using AI as a tool (00:31:01)
Closing remarks and future outlook (00:32:04)
 
Want our PPC help? Email: Joie@AMZInsiders.com 
Book a free coaching session: www.callamz.com 

#128 Prime Day Playbook: Your Ultimate Prep Guide with Joie Roberts & Jamie Davidson

In this episode, Joie Roberts and Jamie Davidson discuss strategies for preparing for Prime Day on Amazon. They provide tips on inventory management, scheduling lightning deals, utilizing coupons, and leveraging advertising and social media to maximize visibility and sales.
They also emphasize the importance of building an email list and communicating directly with customers. After Prime Day, they recommend analyzing data, retargeting customers, and conducting a post-Prime Day follow-up. Overall, the conversation provides valuable insights and actionable advice for sellers looking to make the most of Prime Day.
 
Takeaways
Prepare ahead of time by increasing inventory for your top products.
Schedule lightning deals and promote coupons to create a sense of urgency and attract price-sensitive shoppers.
Utilize social media, influencers, and off-Amazon marketing to reach potential customers.
Increase advertising budgets and leverage sponsored brands and retargeting.
Build an email list and communicate directly with customers.
Conduct a post-Prime Day follow-up to analyze data, retarget customers, and make improvements for future events.
Chapters
00:00 Introduction and Importance of Prime Day Prep
02:07 Strategies for Inventory Management
04:13 Creating Urgency with Lightning Deals and Coupons
06:57 Utilizing Social Media and Influencers
11:55 Maximizing Advertising Opportunities
15:53 Building an Email List and Direct Communication
 
This episode is sponsored by Clarity6.ai, a one-stop place for all your marketing needs.
Instagram: @JoieRoberts.Official
                   @JamieDavidson.Official
 
Want our PPC help? Email: Joie@AMZInsiders.com 
Book a free coaching session: www.callamz.com 

#127 Tools, Landing Pages & Product Inserts for Amazon FBA Sellers with Jamie Davidson

In this episode of Fearless Sellers, the Women of Amazon podcast, host Joie Roberts and guest Jamie Davidson, a nine-figure seller on Amazon, discuss effective marketing strategies for Amazon businesses. They touch on the importance of optimizing Amazon listings with eye-catching images and compelling copy to attract and convert customers.
Tune in to learn about automating marketing efforts, repeating successful strategies, and staying ahead in the competitive Amazon marketplace.
 
Chapters
[00:03:33] Writing engaging Amazon listings.
[00:04:31] The power of AI in copywriting.
[00:09:01] Optimizing product images on Amazon.
[00:13:30] Product inserts design tips.
[00:15:53] Product inserts for customer bonding.
[00:20:28] Simplifying social media management.
[00:22:46] Personalized marketing strategies.
[00:26:46] Building a separate website.
[00:29:19] The power of landing pages.
[00:33:07] Mentorship and community in business.
 
Jamie Davidson is a seasoned entrepreneur and e-commerce expert with a wealth of experience in the world of Amazon selling. With a remarkable career spanning over a decade, Jamie has established himself as a trailblazer in the industry, achieving incredible success as a nine-figure seller. His impressive track record includes selling over $100 million worth of products on Amazon in a single year, a feat that places him among the elite group of top sellers on the platform.
With a passion for empowering sellers and a proven track record of achieving remarkable results, Jamie Davidson stands as a beacon of inspiration and knowledge in the Amazon selling community. His dedication to excellence, commitment to innovation, and unwavering belief in the power of automation make him a true leader in the field, shaping the future of e-commerce and paving the way for aspiring entrepreneurs to thrive in the competitive world of online retail.
 
Contact Joie on Instagram: @JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at www.CallAMZ.com

#126 Selling Supplements and How to Stand Out from the Competition on Amazon with Aleksejs Leal

On this episode of Fearless Sellers, host Joie Roberts chats with a fellow Amazon seller and coach, Aleksejs Leal about their experiences in the e-commerce world. They discuss the challenges and excitement of selling on Amazon, the balance between coaching and selling, and the importance of analyzing and researching products for success. Tune in to hear insights on finding and testing winning products for Amazon sales.
 
Chapters
[00:02:19] Analyzing and researching products.
[00:07:08] Price point and Amazon regulations.
[00:12:27] Standing out in competitive market.
[00:16:57] Developing a brand story.
[00:20:32] Inventory challenges in 2021.
[00:25:18] Pursuing freedom as an Amazon seller.
[00:08:14] Stay fearless.
 
Aleksejs Leal
Experienced Owner with a demonstrated history of working in the wellness and fitness industry. Skilled in Customer Service, Sales, Entrepreneurship, Management, and Leadership. Strong business development professional graduated from Florida International University. Expert in multi-channels e-commence sales, mostly Amazon.com and MercadoLibre.com
 
Contact Joie on Instagram: @JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at www.CallAMZ.com

#125 Towards Success: Erin Graybill's Niré Beauty Journey from Startup to Amazon's Wishlist

In this episode of Fearless Sellers, Erin Graybill, the founder of a renowned beauty brand, shares her journey from being a research student to building a successful beauty empire.
She discusses the challenges she faced, the importance of resilience, and the power of pushing past perfection to achieve greatness in the e-commerce world. Tune in to hear Erin's inspirational story of innovation and success in the beauty industry.
 
Chapters
[00:01:33] From economics student to beauty brand.
[00:04:23] Passion driving business decisions.
[00:09:29] Evolution of makeup brushes.
[00:12:00] Perfection versus progress.
[00:16:23] Taking on North America.
[00:21:19] The impact of Brexit.
[00:24:25] Resilience in entrepreneurship journey.
[00:26:58] Business Survival Strategies
[00:29:11] Winning award from Queen of England.
 
Erin Graybill is a visionary entrepreneur and beauty industry leader who has made a significant impact in the e-commerce world. With a background in economics and a passion for beauty products, Erin's journey from a research student to the founder of a successful beauty brand is nothing short of inspirational.
Erin's entrepreneurial journey began in 2014 when she decided to venture into the world of physical products business. Despite not having formal training, Erin's determination and passion led her to launch a recognized beauty brand that specializes in cruelty-free, sensitive skin-friendly makeup brushes. Through her brand, Niré Beauty, Erin has redefined the beauty industry by creating outstanding products that exceed customer expectations.
 
Contact Joie on Instagram: @JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at www.CallAMZ.com

#124 Sleeping Giants: How Melissa Bamberg's Nodpod Awakened Amazon FBA

Join us on the Fearless Sellers podcast as we dive into the story of Melissa, the visionary founder of Nodpod. Discover how she emphasizes the importance of building a strong brand over worrying about patents and knockoffs. Melissa's journey from a simple idea to transforming the sleep industry showcases the power of creativity and perseverance in the competitive world of Amazon selling.
Tune in to be inspired by her insights, learn from her challenges, and celebrate the success of Nodpod, a brand dedicated to enhancing the well-being of customers worldwide.
 
Chapters
[00:00:33] Building a Strong Brand.
[00:06:19] Eureka moment.
[00:08:39] Deep touch pressure stimulation.
[00:13:07] Amazon marketplace for sellers.
[00:19:48] Standing out against big brands.
[00:22:51] Women supporting women entrepreneurs.
[00:26:54] Importance of Bad Reviews
[00:31:22] Addressing negative reviews for success.
[00:37:20] Patents and patent process.
[00:39:00] Building a brand.
[00:42:41] Healing power of art.
 
Melissa Bamberg is a visionary entrepreneur and the founder of Nodpod, a revolutionary brand in the sleep industry. With a passion for creativity and a relentless drive for success, Melissa has transformed the way we think about sleep and well-being. Her journey from a simple idea to a thriving business is a testament to her perseverance and dedication to making a difference in people's lives.
Melissa's entrepreneurial spirit was evident from a young age, always finding ways to innovate and create. Her journey to founding Nodpod began during a cross-country motor home trip with her family, where a simple moment of reaching for her sweatshirt sleeve sparked the idea for a strap-free sleep mask. This moment of inspiration led her to develop a product that not only blocks out light but also provides deep touch pressure stimulation for a better night's sleep.
As a female entrepreneur, Melissa has navigated the challenges of the business world with grace and determination. Her focus on building connections, learning from others, and staying true to her brand's values has been instrumental in her success. Melissa's approach to business is rooted in authenticity, empathy, and a genuine desire to make a positive impact on the world.
With a strong presence on Amazon and a growing community of supporters, Melissa continues to inspire others with her entrepreneurial journey. Her dedication to building a brand that prioritizes well-being, creativity, and community engagement sets her apart as a leader in the sleep industry. Melissa Bamberg's story is a testament to the power of passion, perseverance, and the belief that a brand can be a force for good in the world.
Contact Joie on Instagram:@JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at www.CallAMZ.com