Fearless Sellers - The Women of Amazon

Selling on Amazon is a massive opportunity but there is also a lot of complexity and things change quickly. Fearless Sellers podcast host, Joie Roberts brings you the leading voices in the Amazon FBA and E-commerce industry to share their stories and help you understand what is and is not working right now. Joie Roberts is a veteran entrepreneur and Amazon FBA Selling expert who most recently had a 7 figure exit for one of her Private Label Amazon brands. Come join Joie and her expert guests for the latest strategies, their stories, and some laughs along the way!

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Episodes

3 days ago

In this episode of the Fearless Sellers, Joie Roberts and Jamie Davidson discuss the changes in selling on Amazon over the years. Joie shares how she has started putting more effort into her packaging design, inspired by the rise of unboxing videos on social media. She emphasizes the importance of creating a beautiful and personalized unboxing experience for customers. Tune in to learn more about the evolving landscape of selling on Amazon.
 
Timestamps
[00:01:10] Packaging design and customer experience.
[00:04:21] Slow unboxing experience.
[00:08:26] Going viral on social media.
[00:14:38] How long was your video?
[00:15:32] Providing a customer experience.
 
Jamie Davidson is a top Amazon seller known for their expertise in packaging design and customer experience. They have achieved great success in their career, with one of their videos going viral on social media and accumulating over 2 million views. Jamie's credentials as a top Amazon seller further establish their authority in the field. Their ethos/philosophy revolves around the belief in the importance of packaging design and its ability to enhance the customer experience. They also recognize the impact of social media on branding and marketing, showcasing their adaptability and understanding of current trends in the industry.
 
Contact Joie on Instagram: @JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and the leading Amazon mentorship team at www.CallAMZ.com

6 days ago

In this episode of the Fearless Sellers, the Women of Amazon podcast, host Joie Roberts interviews Kim Shanahan, the founder of Gifts Fulfilled.
Kim shares the inspirational story behind her brand and its mission to employ individuals with disabilities. She discusses the problem she saw in the world and how she came up with the idea for her company.
Kim also talks about the challenges faced by individuals with disabilities when it comes to employment. This episode highlights the importance of innovation and finding unique solutions to solve problems.
Timestamps
[00:01:00] Mission to employ individuals with disabilities.
[00:06:29] Get Well gift baskets.
[00:08:21] Special needs employment success.
[00:12:48] Staying ahead of competition.
[00:17:00] Creating meaningful gifts.
[00:18:43] Company growth and employee ownership.
Guest Bio
Kim Shanahan is the founder of the successful brand Gifts Fulfilled. Her achievements include creating products on Amazon that help create jobs for people with disabilities and having a goal to grow the company large enough to become employee-owned.
Her ethos/philosophy is to prioritize the mission and passion behind her business, believing that the mission should be the driving force and that authenticity is important. She advises starting with one's passion and letting the products follow.
 
Contact Joie on Instagram: @JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and the leading Amazon mentorship team at www.CallAMZ.com

Friday Sep 22, 2023

In this episode of Fearless Sellers, the Women of Amazon podcast, Joie Roberts dives into the intricacies of the A9 algorithm and how it determines the search results on Amazon. She explains that the algorithm considers various factors, including relevance, when displaying products to customers. Joie provides insights on optimizing listings with relevant keywords in product titles, descriptions, backend keywords, and bullet points. Tune in to learn how to dominate page one of Amazon and increase your chances of success.
 
Timestamps
[00:00:50] Amazon's A9 algorithm.
[00:06:24] High quality images.
[00:09:04] Algorithm ranking on Amazon.
 
Contact Joie on Instagram: @JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at www.CallAMZ.com

Tuesday Sep 19, 2023

In this episode of the Fearless Sellers podcast, Joie Roberts interviews Ben Robinson, an entrepreneur and co-founder of Keepmetrics.
They discuss the importance of bookkeeping for Amazon sellers and how it serves as the scoreboard of their business.
Ben shares essential tasks that sellers should do to improve their financial score and ultimately increase their bottom line.
They also touch on the discomfort around talking about money and the role of tax audits. Tune in to gain valuable insights on managing your finances as an Amazon seller.
Timestamps
[00:01:17] The scoreboard of your business.
[00:05:53] Keeping Books Clean for Business Exit.
[00:06:39] Importance of bookkeeping in business.
[00:10:10] Accrual vs. cash basis.
[00:14:09] FIFO method of accounting.
[00:18:39] Treating inventory with respect.
[00:21:02] Understanding financial statements.
[00:24:07] Tax planning complexities.
[00:27:17] Tax and legal considerations.
[00:30:39] Not having a plan.
[00:34:03] Tax audits and preparation.
[00:38:03] Audits and tax deductions.
[00:41:05] Trusting specialists in e-commerce.
 
Ben, the guest speaker in this podcast episode, is the co-founder and CEO of bookkeepers.com.
He has helped thousands of Bookkeeping Professionals to start, grow and transform their practices into true businesses.
Ben used his background as a CPA for small businesses to formulate a blueprint that helps our profession deliver more value to our clients and earn more money.
Ben was an air-traffic controller in the Air Force before graduating from the University of Central Arkansas.
He proudly supports Bookkeeping Professionals around the globe through a partnership with Charity Water.
Ben lives in Atlanta and has three grown children, all who work with him.
Contact Joie on Instagram: @JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at www.CallAMZ.com

Thursday Sep 14, 2023

In this episode of the Fearless Sellers, the Women of Amazon podcast, Joie Roberts explores the psychology behind being an Amazon seller and the challenges that come with it. She acknowledges the emotional roller coaster that sellers experience, from the highs of positive reviews and great sales to the lows of unexpected product returns and policy changes. Joey shares her own experience with mismanaged inventory and the disappointment of failed product validation. She emphasizes the importance of embracing failure and learning from it, and encourages sellers to persevere through roadblocks and obstacles. The key takeaway is that successful sellers differentiate themselves by not giving up when faced with challenges or lack of knowledge.
Timestamps
[00:02:25] Psychology and mindset of sellers.
[00:06:23] Resilience as an Amazon seller.
[00:09:21] Detaching emotionally from negative reviews.
 
Contact Joie on Instagram: @JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at www.AMZInsiders.org/apply

Tuesday Sep 12, 2023

In this episode of Fearless Sellers, host Joie Roberts interviews Jenny Brainard, an Amazon seller who has achieved seven-figure success.
Jenny shares her journey and reveals the key shift she made to surpass the $10,000 per month mark. She emphasizes the importance of finding the right niche and products that she genuinely cared about.
Jenny also discusses her initial struggles with certain products and how she had to pivot to achieve her goals. Tune in to gain insights into selling on Amazon and reaching new levels of success.
Timestamps
[00:01:22] Finding the right niche.
[00:04:47] Negative reviews and competition.
[00:09:10] Oral probiotics for children.
[00:15:18] Building a holistic product line.
[00:18:21] Rebranding and packaging strategy.
[00:23:20] Selling on Walmart and going global.
[00:26:07] Diversifying product line for growth.
[00:29:21] Maintaining positive reputation.
[00:33:09] Overcoming challenges in entrepreneurship.
Jenny, the guest speaker in this podcast episode, is a successful Amazon seller and a working mom. Her achievements include having her own business, finding success on Amazon, and being passionate about what she sells.
She emphasizes the importance of niche selection, researching patents, building a brand with quality, investing in high-end branding, diversifying sales channels for growth, prioritizing customer service, and seeking help with selling on Amazon.
Although her credentials are not mentioned, her broad achievements and ethos establish her as a knowledgeable and experienced entrepreneur in the e-commerce industry.
Contact Joie on Instagram: @JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at www.CallAMZ.com

Friday Sep 08, 2023

In this episode of the Fearless Sellers, the Women of Amazon podcast, host Joie Roberts explores the importance of packaging and design for Amazon products.
She shares her personal journey and how her perspective on packaging has evolved. Initially, Joie focused on ensuring the product arrived undamaged, but now she emphasizes the importance of creating a high-end, special experience for customers.
Tune in to learn how packaging can make a difference in attracting buyers and creating a positive impression.
[00:01:42] Perception of value through packaging.
[00:06:50] Capturing market share with branding.
[00:09:32] Packaging and perceived value.
[00:12:11] Well-packaged products and customer loyalty.
 
Contact Joie on Instagram: @JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at www.CallAMZ.com

Tuesday Sep 05, 2023

In this episode of the Fearless Sellers: Women of Amazon podcast, host Joie Roberts interviews Lisa Mays, a successful Amazon FBA seller who turned her hobby into a seven-figure business.
Lisa shares her journey of building six Amazon brands and the inspiration behind her entrepreneurial venture. Joie also highlights the role of Tom, Lisa's husband, whose enthusiasm played a significant role in their business success. Tune in to learn more about Lisa's inspiring story and the secrets behind her Amazon empire.
[00:02:15] Inspired to venture into Amazon selling.
[00:07:44] Selling dirt on Amazon.
[00:08:29] Gardening and plant care
[00:13:30] Shipping and sourcing decisions.
[00:17:01] Personal relationships with suppliers.
[00:21:46] Amazon as a real business.
[00:26:30] Amazon influencing program.
[00:29:13] The influencer program.
[00:33:21] Social media and marketing.
[00:38:30] Starting a successful Amazon business.
Lisa Mays is a successful female Amazon seller who turned her hobby into a seven-figure business. She has built six Amazon brands and is an inspiration to others.
Lisa emphasizes the importance of mentorship for success and building relationships with suppliers. She highlights the transition from a hobby to a real business and the venture into influencer marketing.
Lisa advises staying ahead of the competition and adapting to changes. She encourages not getting discouraged and to keep going.
Contact Joie on Instagram: @JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at www.CallAMZ.com

Friday Sep 01, 2023

In this episode of Fearless Sellers, Joie Roberts and Lauren Petrullo discuss hidden tactics for driving external traffic to Amazon listings.
They highlight the power of Pinterest as a source of free traffic and how repurposing social media graphics can lead to an avalanche of traffic.
They emphasize the importance of consistent posting and leveraging keywords known to Amazon buyers and sellers.
Tune in to learn more about these secret strategies for boosting your Amazon sales.
[00:01:13] Hidden tactics for driving traffic.
[00:04:37] Google Business Profile updates.
[00:10:04] External traffic hat tips.
[00:11:11] Insights and gratitude.
Lauren Petrullo is the founder of Mongoose Media and is an expert in driving traffic. With a strong focus on the Amazon community, Lauren has achieved great success in her career and is highly regarded for her expertise in driving traffic.
Her credentials include running Mongoose Media and being recognized as a pro and expert in her field. Lauren's ethos/philosophy revolves around her love for the Amazon community and her dedication to helping businesses succeed by driving traffic.
Contact Joie on Instagram: @JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at www.CallAMZ.com

Tuesday Aug 29, 2023

In this episode of the Fearless Sellers, the women of Amazon podcast, host Joie Roberts interviews Ritu Java, the co-founder and CEO of PPC Ninja, about the challenges of Amazon FBA advertising. They discuss the increasing number of ads on search results pages and product detail pages, highlighting the importance of standing out in a crowded marketplace. Ritu shares insights and strategies for successful Amazon advertising, emphasizing the need for a targeted approach to reach qualified leads. Tune in to learn more about navigating the competitive world of Amazon advertising.
[00:01:30] Amazon's Increasing Advertising Competition.
[00:05:29] Sponsored brand video ads.
[00:08:00] Missed keyword opportunities.
[00:12:57] Search query performance analysis.
[00:16:06] Data and leveraging its power.
[00:20:19] The abundance mentality.
[00:21:23] Stealing sales from competitors.
[00:25:09] Fixing a leaky conversion rate.
[00:28:32] Views remarketing and targeting.
[00:34:19] Understanding budgets and conversion rates.
[00:37:07] Organic and external traffic.
[00:40:05] Extend free trial for audience.
Guest Bio
Ritu Java is an accomplished individual with a background in engineering. She is the co-founder and CEO of PPC Ninja, a company specializing in Amazon advertising. Ritu has achieved success in various areas, including winning Amazon hat contests and best speaker awards.
She is recognized as an expert in Amazon advertising and has a deep understanding of PPC strategies. Ritu's ethos/philosophy revolves around being available and helpful to others, investing in learning about PPC, and engaging with the community. She believes in the importance of learning the basics and asking for help when needed. Ritu values the caring and giving nature of the community and believes in sharing and learning from each other. In the podcast episode, Ritu discusses the challenges of Amazon advertising, emphasizing the increasing competition and the need to find unique ways to promote products without breaking the bank.
She highlights the importance of mastering PPC and utilizing video ads on Amazon. Ritu also emphasizes the significance of analyzing search query performance and utilizing data for success. She mentions that ASIN targeting can outperform the competition and advises tailoring strategies for the upper funnel.
Ritu recommends splitting auto campaigns into four and emphasizes the importance of investing in learning PPC deeply. Overall, Ritu Java is a highly accomplished individual in the field of Amazon advertising, with a strong ethos of helping others and continuous learning.
Contact Joie on Instagram: @JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at www.CallAMZ.com

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Fearless Sellers - The Women of Amazon

Join Joie Roberts as she has a conversation with the leading women entrepreneurs and leaders within the Amazon selling space.  Joie as a successful seller herself brings a unique perspective to the questions she asks of these amazon women.  Whether you are interested in Amazon FBA, selling on Amazon or any aspect of entrepreneurship you will be sure to find inspiration in these episodes.

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