Fearless Sellers - The Women of Amazon

#92 Fail-Proof Your Launch: Pick the Winning Product Every Time with Justin Chen

In this episode of Fearless Sellers, host Joie Roberts interviews Justin Chen, co-founder of PickFu, a tool that helps entrepreneurs validate product ideas before launching them on Amazon. Justin shares valuable insights on how to make your products stand out and sell on Amazon, emphasizing the importance of testing product images against the competition. He introduces PickFu as a micro-survey platform that allows sellers to gather feedback and make informed decisions. Tune in to learn how to safeguard your business against product launch failures.
 
Timestamps
[00:00:24] Product confusion and testing.
[00:04:07] Testing and trusting brand names.
[00:09:39] Rebranding a successful product.
[00:11:38] Packaging design for e-commerce.
[00:15:01] Testing product perception.
[00:19:07] Beauty products for eczema.
[00:21:47] Testing price points.
[00:26:38] Testing product variations.
[00:29:07] Crush it on Amazon.
 
The guest speaker in this podcast episode is Justin Chen. He is the co-founder of PickFu, a platform that helps sellers test product ideas before launching on Amazon. Justin has achieved success in the field of e-commerce by emphasizing the importance of testing product images and packaging against competitors.
Through PickFu's micro surveys, sellers can gather valuable insights from respondents' choices and written explanations, enabling them to improve their listings and make informed decisions before launching. Justin's credentials include his role as a co-founder of PickFu and his expertise in e-commerce and product testing. He is known for his ethos of being data-driven and addressing customer concerns to stand out and sell on Amazon.
 
Contact Joie on Instagram:@JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at www.CallAMZ.com

#91 Cracking the Code: Mastering Amazon’s Search Algorithm for Maximum Visibility

In this episode of the Fearless Sellers, the Women of Amazon podcast, hosts Joie Roberts and Jamie Davidson discuss the Amazon algorithm and the ongoing debate about the existence of an A10 algorithm.
They explore whether A10 is simply an update to the A9 algorithm and delve into the importance of understanding what Amazon wants as sellers. They emphasize the goal of facilitating a marketplace where customers can easily find and purchase products.
Tune in for valuable insights into navigating the Amazon algorithm and optimizing your sales.
 
Timestamps
[00:01:25] A9 vs A10 debate
[00:04:06] Optimizing Amazon listing algorithm.
[00:08:10] Google ads and outside traffic.
[00:11:33] Racing to the top.
 
Jamie Davidson is an expert in e-commerce and selling on Amazon. They have extensive knowledge about the Amazon algorithm and its impact on sellers. Jamie emphasizes the importance of the algorithm in getting products in front of the right buyers and highlights the role of the honeymoon period for new sellers.
They have achieved success in optimizing listings and pricing to maximize sales. Jamie also recognizes the value of external traffic and the potential of platforms like Pinterest for sellers.
With their expertise and insights, Jamie has established themselves as a trusted authority in the e-commerce industry.
 
Contact Joie on Instagram:@JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at www.AMZInsiders.org/apply

#90 Revolutionizing Amazon FBA Selling with Analytics with Hiba Weber

In this episode of the Fearless Sellers, the Women of Amazon podcast, host Joie Roberts interviews Hiba Weber, the CEO of Seller Mobile. They discuss the importance of understanding key performance indicators (KPIs) in growing an Amazon business.
They also touch on the strategy of selling product variations and the benefits of using Seller Mobile to track parent products and their children on Amazon.
Tune in to learn more about managing your business operations and finding success on Amazon.
 
Timestamps
[00:02:30] Understanding profitability at a unit level.
[00:06:10] Rate shopping and supplier competition.
[00:09:20] Selling variations and cannibalization.
[00:11:12] Collecting data efficiently.
[00:14:49] Foster and grow entrepreneurial spirit.
[00:19:10] Mistakes and business growth.
[00:23:54] Leveraging Amazon and Walmart.
[00:25:11] Walmart as a growing marketplace.
[00:28:40] Out of stock inventory.
[00:34:29] Pricing and inventory control.
[00:37:06] Staying close to your passion
[00:40:08] A fun ride.
 
Contact Joie on Instagram:@JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at www.AMZInsiders.org/apply

#89 Build & Sell Your Amazon FBA Biz

In this episode of the Fearless Sellers podcast, Joie Roberts and Jamie Davidson discuss the importance of building your Amazon business with the intention of selling it.
Jamie shares a valuable insight, emphasizing the need to start planning for the eventual sale of your business from the very beginning. By doing so, you can maximize the value of your brand and ensure the most profits when the time comes to exit.
They also touch on the common mistakes and mishaps that sellers often overlook when setting up their Amazon business. Tune in to gain valuable tips on building a successful Amazon business with the future in mind.
 
Timestamps
[00:02:21] Mixing multiple brands in one account.
[00:05:46] Popular products and brands to buy.
[00:09:58] Marketing assets and phone numbers.
[00:11:19] Additional digital assets increase value.
[00:14:58] Selling your Amazon business.
 
Jamie Davidson is a nine figure seller and business partner/mentor in the AMZ Insiders coaching program. They have achieved success in their Amazon business and have mentored others, such as Joie Roberts.
Jamie emphasizes the importance of planning your Amazon business properly, understanding that aggregators seek established and low-risk brands, and recognizing that digital assets can increase business value.
While their specific credentials are unknown, Jamie's broad achievements and ethos demonstrate their expertise and success in the Amazon marketplace.
 
Contact Joie on Instagram:@JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at www.AMZInsiders.org/apply

#88 From Concept to Cart: Mastering Amazon Selling with E-Commerce Guru Amy Wees

In this episode of the Fearless Sellers, the Women of Amazon podcast, host Joie Roberts welcomes Amy Wees, an unstoppable Amazon seller. Amy shares her journey from cold calling manufacturers to becoming an inventor and creating her own product.
She discusses the motivation behind her inventions and her passion for helping others bring their ideas to life.
Join Joie and Amy as they dive deep into the world of Amazon selling and the brilliance behind Amy's brand.
 
Timestamps
[00:01:58] A litter box cleaner.
[00:04:23] Building a better litter box.
[00:10:59] Bringing ideas to life.
[00:14:02] Overcoming setbacks in entrepreneurship.
[00:17:19] Importance of sourcing trips.
[00:20:14] Innovation in sourcing and manufacturing.
[00:26:29] Embracing AI in business.
[00:27:01] AI tool for automated blogging.
[00:31:11] Uniting in the e-commerce industry.

#87 Prime Blunders: Amazon Seller Missteps of the Year

In this episode of the Fearless Sellers podcast, hosts Joie Roberts and Jamie Davidson discuss the biggest mistakes they have observed from Amazon sellers this year.
They address the misconception around using AI in their business and emphasize its importance in building a successful Amazon business. They highlight the benefits and ease of use of AI technology and encourage sellers to embrace its potential.
Tune in to learn more about the common mistakes and how to avoid them in your own Amazon selling journey.
 
Timestamps
[00:01:00] Not using AI as a mistake.
[00:04:11] AI and building your brand.
[00:08:12] Failing forward and learning.
[00:12:11] Mindset matters.
[00:14:48] Mismanaged inventory and costly mistakes.
 
Contact Joie on Instagram:@JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at www.CallAMZ.com

#86 Selling an Amazon Business: Evolutions, Strategies, and Valuations with Yael Cabilly

In this episode of Fearless Sellers, the Women of Amazon podcast, host Joie Roberts interviews Yael Cabilly, a leading authority in the Amazon brand acquisition and brand protection space.
Yael shares her background as a trademark attorney and how she started her own law firm focusing on e-commerce, specifically Amazon. With a team of 16 people, her firm has helped almost 7,000 sellers with legal issues, suspensions, and brand protection.
Yael also co-founded Fortunet, an investment bank that assists sellers in exiting and selling their businesses. Tune in to learn valuable insights on maximizing your exit strategy for your Amazon brand.
 
Timestamps
00:04:03 Aggregator acquisitions and valuations have changed.00:11:30 Selling a business is emotional.00:15:18 Multi-channel, unique product, high growth.00:21:40 Margins are crucial for assessing business value.00:30:10 Focus on trademarks and patents.00:37:26 Prepare early for business exit.
 
Yael Cabilly is a trademark attorney and founder of the law firm Cabilly. She is also a co-founder of Fortunet, an investment bank that helps sellers exit their Amazon business.
With a focus on trademarks and patents, Yael has extensive experience working with sellers on legal issues, suspensions, brand protection, and intellectual property.
She understands the emotional aspect of selling a business and emphasizes the importance of preparing early for a business exit. Yael's expertise in e-commerce, particularly Amazon, and her dedication to helping sellers navigate legal challenges make her a highly respected and sought-after professional in the industry.
 
Contact Joie on Instagram:@JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at www.CallAMZ.com

#85 Essential Event Tips for Amazon Sellers with Kayleigh Bendall

In this episode of the Fearless Sellers, the Women of Amazon podcast, host Joie Roberts interviews Kayleigh Bendall, a master connector and founder of the eClimb Summit.
They discuss the importance of attending Amazon events and how to navigate them effectively. Kayleigh shares her insider tip on balancing learning and networking at conferences, emphasizing the value of making connections and leveraging the stories of others.
Don't miss out on this insightful conversation filled with tips for maximizing your experience at Amazon events.
 
Timestamps
[00:02:02] Golden nugget connections.
[00:05:30] Engaging with conference speakers.
[00:10:43] Limited spots and getting invites.
[00:12:24] Matt Stain's Track Racer brand.
[00:16:38] An interesting topic.
 
Contact Joie on Instagram:@JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at www.AMZInsiders.org/apply

#84 Selling on Walmart for Amazon FBA Sellers with Michal Chapnick

In this episode of the Fearless Sellers, the Women of Amazon podcast, host Joie Roberts interviews Michal Chapnick, an expert in selling on Walmart.
Michal shares her insights on the key differences between selling on Amazon and Walmart, including audience demographics and platform guidelines.
She emphasizes that while basic household and self-care products can be lucrative on Walmart, some categories still remain slow. Tune in to learn more about the opportunities and challenges of selling on Walmart.com.
 
Timestamps
[00:02:09] The key differences in platforms.
[00:05:24] Selling on Walmart platform requirements.
[00:09:28] Walmart's Different Search Terms.
[00:14:18] Walmart's growing e-commerce market.
[00:16:55] Walmart's faster shipping than Amazon.
[00:22:12] Termination for dropshipping from Amazon.
[00:25:13] Walmart success amidst competition.
[00:30:51] Having another marketplace as Walmart.
[00:32:06] Walmart customers and success.
[00:36:03] Applying to Walmart's Open Call.
[00:40:00] Ecom Power podcast.
 
Michal Chapnik is an experienced seller on Walmart who has helped numerous brands set up on the platform, optimize their sales, and achieve success. She is known for being the first woman to talk about selling on Walmart and is considered an expert in this field.
Michal also runs a coaching program for sellers on Walmart, sharing her knowledge and expertise to help others succeed in the e-commerce industry. With her extensive experience and credentials, Michal has established herself as a trusted authority in the world of selling on Walmart.
 
Contact Joie on Instagram:@JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at www.AMZInsiders.org/apply

#83 Fixed Vs. Growth Mindset for Amazon Sellers

In this episode of the Fearless Sellers, the Women of Amazon podcast, host Joie Roberts explores the concepts of fixed and growth mindsets. She discusses how these mindsets can shape our lives, both as entrepreneurs and as parents.
Joie shares her personal experience with these mindsets and how they were introduced to her by Julie Richard at Fearless Mom. She then delves into the research conducted by psychologist Carol Dweck on this topic.
Listeners are encouraged to reflect on their own mindset and how it influences their approach to business and life challenges.
 
Timestamps
[00:03:23] Mindsets can change.
[00:05:13] Building resilience through problem-solving.
[00:08:30] Packaging and bad reviews.
[00:13:22] Learning from struggles and growth.
[00:16:43] Stay fearless.
 
Contact Joie on Instagram:@JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at www.AMZInsiders.org/apply