Fearless Sellers - The Women of Amazon

#116 How User-Generated Content Transforms Amazon FBA Success with Liz Saunders

In this episode, Liz Saunders, a former Amazon seller and founder of Fluencer Fruit Software, discusses the significance of user-generated content (UGC) for Amazon sellers. She explains that UGC involves people using and reviewing products in videos and photos, which helps answer potential buyers' questions and increases conversion rates.
Liz emphasizes the importance of on-site videos on Amazon product listings and how sellers can unlock the upper carousel for UGC by uploading a brand video. She also addresses misconceptions about UGC and provides insights into the future of influencer marketing and UGC on Amazon.
 
Takeaways
User-generated content (UGC) involves people using and reviewing products in videos and photos, which helps answer potential buyers' questions and increases conversion rates.
On-site videos on Amazon product listings, including UGC, are highly valuable as they are close to the point of purchase and provide authentic information about the product.
Sellers can unlock the upper carousel for UGC by uploading a brand video on their product listing, which attracts Amazon influencers to create content for their products.
Misconceptions about UGC include expecting influencers to drive traffic to Amazon (which is not the primary purpose of the Amazon Influencer program) and expecting highly produced videos (while UGC should reflect the average buyer's experience).
Fluencer Fruit Software, developed by Liz Saunders, helps influencers and sellers connect and optimize their UGC strategies on Amazon.
UGC is being rolled out internationally on Amazon, allowing sellers to scale their UGC strategies across multiple marketplaces.
The future of influencer marketing and UGC on Amazon holds exciting developments, including the potential use of AI in videos and the continued growth of the Amazon Influencer program.
 
Chapters
00:00 Introduction and Amazon Journey
05:57 User-Generated Content (UGC) on Amazon
08:07 Importance of On-Site Videos on Amazon
10:48 Unlocking the Upper Carousel for UGC
18:22 Misconceptions about User-Generated Content
25:23 Introduction to Fluencer Fruit Software
29:01 Expansion of UGC Internationally
31:59 Future Developments in UGC and Influencer Marketing
 
Contact Joie on Instagram:@JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at www.CallAMZ.com

#115 Fit to Lead: Harnessing a Fitness Mindset for Amazon FBA & Entrepreneurial Excellence

In this episode, Joie Roberts and Jamie Davidson discuss the importance of fitness for entrepreneurship and success in business. They explore how fitness can boost confidence, improve focus, and enhance mindset. They also emphasize the need for consistency and discipline in maintaining a fitness routine.
The conversation touches on the benefits of morning workouts, the role of nutrition and sleep, and the importance of measuring and tracking health metrics. They highlight the connection between handling stress in fitness and handling challenges in business. The episode concludes with a discussion on the parallels between fitness and entrepreneurship as lifelong journeys.
 
Takeaways
Fitness can boost confidence and improve focus, contributing to success in entrepreneurship.
Consistency and discipline are key in maintaining a fitness routine.
Morning workouts can provide numerous benefits, including increased energy and focus throughout the day.
Proper nutrition and sufficient sleep are essential for optimal physical and mental performance.
Handling stress in fitness can help build resilience and prepare entrepreneurs for challenges in business.
Fitness and entrepreneurship share commonalities in terms of discipline, teamwork, and lifelong learning.
 
Chapters
00:00 Introduction and Sponsor
00:43 Importance of Fitness for Entrepreneurship
03:11 Finding Time for Workouts
04:02 Scheduling Workouts
05:16 Clearing the Mind through Fitness
06:14 Benefits of Morning Workouts
07:07 Importance of Nutrition and Sleep
09:22 Measuring Sleep and Nutrition
11:33 Handling Stress and Building Resilience
12:11 Commonalities between Fitness and Entrepreneurship
15:29 Fitness as a Lifelong Journey
16:21 Fitness in the Military and Entrepreneurship
17:42 Conclusion
 
Contact Joie on Instagram:@JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at www.CallAMZ.com

#114 Unlocking Amazon FBA Success: Lauren Paine's Journey with Insider Coaching Secrets

In this episode, host Joie Roberts interviews Lauren Payne, an aspiring seller who has successfully launched her first product on Amazon. They discuss Lauren's background in real estate and her decision to venture into Amazon FBA. Lauren shares her experience in building her brand and listing, including the challenges and successes she encountered. They also talk about the importance of reviews and the strategies Lauren used to obtain them.
The conversation covers product research and selection, as well as the balance between real estate and Amazon FBA. Lauren emphasizes the value of continued learning and training, and the significance of keyword research and optimization. Finally, Lauren offers advice for aspiring sellers and shares her plans for the future.
 
Takeaways
Building a brand and listing on Amazon requires attention to detail and a focus on quality.
Obtaining reviews is crucial for success on Amazon, and strategies like the Vine program and automated review requests can be effective.
Product research and selection should be driven by personal passion and interest, as well as market demand.
Balancing a side hustle like Amazon FBA with other commitments, such as a full-time job or family, requires careful time management and prioritization.
Continued learning and training are essential for staying up-to-date with the latest strategies and techniques in the Amazon FBA space.
Keyword research and optimization are key to improving visibility and driving organic traffic to Amazon listings.
Aspiring sellers should be fearless and willing to take risks, while also seeking guidance and support from experienced sellers.
Success on Amazon is a journey, and it's important to stay motivated and keep pushing forward.
 
Chapters
00:00 Introduction and Background
03:21 Building a Brand and Listing
05:11 Launching and Reviews
06:09 Product Research and Selection
09:18 Balancing Real Estate and Amazon FBA
11:10 Continued Learning and Training
12:20 Keyword Research and Optimization
16:48 Advice for Aspiring Sellers
17:33 Conclusion and Future Plans
 
For Helium 10 discount:  www.AMZProductSpotter.com
 
Contact Joie on Instagram:@JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at www.CallAMZ.com

#113 Listing Optimization Secrets For Amazon FBA Sellers With Jamie Davidson

In this episode, Joie Roberts and Jamie Davidson discuss various aspects of optimizing Amazon listings. They cover the importance of creative elements such as photos and videos, as well as the role of copywriting and keywords. They also explore the expansion and longevity of listings, including the use of brand analytics to identify new customer segments.
The conversation emphasizes the power of listing optimization in competing with larger brands and Chinese sellers. Additionally, they highlight the ability to import listings into other platforms like TikTok Shop. Overall, the episode provides valuable insights and strategies for maximizing the impact of Amazon listings.
 
Takeaways
Optimizing creative elements like photos and videos is crucial for effective Amazon listings.
Copywriting and keywords play a significant role in conveying the value of a product and improving search visibility.
Expanding listings through variations and targeting new customer segments can enhance sales and competitiveness.
Listing optimization is essential for competing with larger brands and Chinese sellers on Amazon.
The skills and principles of listing optimization can be applied to other platforms and marketplaces.
 
Chapters
00:00 Introduction and Business Partnership
01:35 Importance of Listings and Creative
06:29 Expansion and Longevity of Listings
09:39 Expanding Listings and Brand Analytics
13:01 Power of Listing Optimization
13:49 Importing Listings into Other Platforms
14:49 Applying Listing Skills to Other Platforms
15:10 Conclusion
 
This episode is sponsored by Clarity6.ai, a one-stop place for all your marketing needs.
Helium10: www.amzproductspotter.com
Rank higher on Amazon: https://perci.ai/?via=joie
 
Contact Joie on Instagram:@JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at www.CallAMZ.com

#112 Designing Success: Mastering Branding And Packaging With Kitty Lai On Amazon FBA

In this episode, branding expert Kitty Lai shares her insights on creating a brand identity and designing packaging for Amazon sellers. She emphasizes the importance of research and avoiding trends in order to stand out in a crowded marketplace. Kitty also discusses the role of color in design and the impact it has on consumer perception. She provides tips for creating effective listing photos and packaging, and highlights the value of sustainability in branding.
Kitty advises sellers to regularly audit their brand and make necessary tweaks to stay relevant. Overall, she encourages sellers to invest in their brand and create a cohesive and memorable customer experience.
 
Chapters
00:00 Introduction and Background
02:02 Approach to Creating a Brand Identity
03:03 The Importance of Color in Design
05:03 Designing for Listing Photos and Packaging
08:02 The Use of 3D Images in Amazon Listings
09:08 The Importance of Packaging Design
12:30 Common Pitfalls in Collaborating with Amazon Brands
13:12 The Role of Testing in Design Decision-Making
15:19 Transitioning to a New Brand Identity
18:07 Branding Updates and Tweaks
20:50 Refreshing a Product's Brand
22:39 Using Pinterest for Research and Trends
24:04 The Future of Branding and Packaging
25:19 The Importance of Sustainability in Packaging
29:30 Advice for Amazon Sellers
30:31 Conclusion
 
Contact Joie on Instagram:@JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at www.CallAMZ.com

#111 Joie’s 5 Productivity Hacks For Busy Amazon FBA Sellers And All Humans

In this episode, Joie Roberts shares her ultimate productivity hacks for busy individuals. She starts by recommending the use of grocery delivery services to save time and money. Next, she discusses the importance of organizing your to-do list and prioritizing tasks based on importance. Joie also emphasizes the value of intentional multitasking and the need for regular downtime to prevent burnout.
She provides strategies for managing personal issues and suggests limiting phone scrolling to focus on meaningful connections. Finally, Joie highlights the power of hugs in boosting the immune system and concludes with a reminder to prioritize what truly matters in life.
 
Takeaways
Use grocery delivery services to save time and money.
Organize your to-do list and prioritize tasks based on importance.
Practice intentional multitasking for tasks that don't require undivided attention.
Schedule regular downtime to prevent burnout and prioritize self-care.
Set aside time outside of work to address personal issues.
Limit phone scrolling and prioritize meaningful connections.
Hugs have physical and emotional benefits, including boosting the immune system.
Prioritize what truly matters in life and focus on living a quality life.
 
Chapters
00:00 Introduction and Grocery Shopping Hack
02:24 Organizing Your To-Do List
03:44 Intentional Multitasking
05:08 The Importance of Downtime
06:30 Managing Personal Issues
08:28 Limiting Phone Scrolling
09:55 The Power of Hugs
 
This episode is sponsored by Clarity6.ai, a one-stop place for all your marketing needs.
 
Contact Joie on Instagram:@JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at www.CallAMZ.com

#110 From Cutlery to Community: The Amazon FBA Seller's Guide to Impactful Success with Mike Abramowitz

In this episode, Mike Abramowitz shares his journey from selling Cutco knives to leading community-driven initiatives like PB&J for Tampa Bay. He emphasizes the importance of linking products to a cause that matters to both the seller and the customer.
Mike also discusses the power of delegating low-value tasks and investing in personal growth. He highlights the significance of building a supportive community, especially for dads, and talks about helping high earners reclaim their time.
Takeaways
Linking products to a cause that matters to customers can create a deeper connection and increase sales.
Delegating low-value tasks allows business owners to focus on high-value activities and reclaim their time.
Investing in personal growth and surrounding yourself with a supportive community can lead to personal and professional success.
Understanding the value of your time and setting boundaries can help achieve a better work-life balance.
Chapters
00:00 Introduction and Background
01:14 Linking Products to a Cause
03:27 Starting in Sales and Selling Cutco Knives
08:06 The PB&J Tampa Bay Initiative
10:11 Building Teams and Delegating Tasks
11:54 Balancing Work and Family
18:09 Putting a Price on Time
20:21 Offloading Low-Value Tasks
23:57 Reflecting on Achievements
27:23 The Importance of Community for Dads
30:37 Helping High Earners Reclaim Time
39:19 Living the Mission
 
Book your 90 day delegation plan session: betterthanrich.com/90dayplan 
Front Row Dads: https://frontrowdads.com/
 
Contact Joie on Instagram:@JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at
www.CallAMZ.com

#109 Amazon FBA Selling Predictions in 2024 with Jamie Davidson

In this episode, Joie Roberts and Jamie Davidson discuss their predictions for Amazon sellers in 2024. They emphasize the importance of building a brand and owning the customer, as well as the opportunity to sell on TikTok Shop while still utilizing Amazon's fulfillment services. They also highlight the growing influence of influencers and the convergence of social media and e-commerce.
Additionally, they discuss the role of AI, particularly Chat GPT, in automating customer service and enhancing the Amazon selling experience. Overall, they encourage sellers to take advantage of these trends and tools to accelerate their success on Amazon.
 
Takeaways
Building a brand and owning the customer are key strategies for Amazon sellers in 2024.
Selling on TikTok Shop while utilizing Amazon's fulfillment services can provide new opportunities for sellers.
Influencers and social commerce are becoming increasingly important in the Amazon selling landscape.
AI tools like Chat GPT can automate customer service and enhance the selling experience on Amazon.
 
Chapters
00:00 Introduction and Sponsor
00:30 2024 Predictions: Importance of Building a Brand
01:57 2024 Predictions: Owning the Customer
03:22 2024 Predictions: Selling on TikTok Shop
05:38 2024 Predictions: Influencers and Social Commerce
09:37 2024 Predictions: AI and Chat GPT
14:59 Conclusion and Call to Action
 
This episode is sponsored by Clarity6.ai, a one-stop place for all your marketing needs.
Contact Joie on Instagram:@JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at
www.AMZFearless.com

#108 From Belarus to Big Business: The Amazon FBA Seller Who's Changing the Game with Krystsina Uradzimskaya

In this episode, Krystsina shares her journey from starting with just $200 to building five successful Amazon businesses. She emphasizes the importance of resilience and perseverance in the face of challenges. Krystsina discusses the decision to pursue her first product on Amazon and the motivation to create high-quality products.
She also shares her strategies for dealing with competition and maintaining a strong brand presence. Krystsina highlights the role of Amazon in providing opportunities for growth and learning. She encourages aspiring entrepreneurs to start small, utilize free resources, and overcome fear to achieve success on Amazon.
 
Chapters
00:00 Introduction and Background
03:01 Starting the First Product on Amazon
09:13 Dealing with Competition and Price Wars
10:27 Building a Brand in the Medical Compression Hosiery Niche
12:06 Overcoming Challenges and Maintaining Quality
16:05 Finding Strength in Difficult Times
21:11 Persevering Through Challenges and Failures
22:19 The Longevity of Selling on Amazon
24:23 Managing Multiple Brands and Outsourcing
28:02 Deciding to Start a New Brand
31:18 Overcoming Fear and Taking Action
34:46 Advice for Entrepreneurs and Amazon Sellers
40:49 Closing Remarks
 
Contact Joie on Instagram:@JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at www.CallAMZ.com

#107 Strength In Struggle: Joie Roberts On The Power of Empathy In Work, Life and Motherhood

In this episode, Joie Roberts opens up about her personal struggles and shares her thoughts on finding strength and support during difficult times. She discusses the power of women's events and the importance of listening and cheering on overwhelmed new moms.
Joie also reflects on her own experience with infertility and how it shaped her perspective on motherhood. She concludes by emphasizing the value of embracing hardships and finding beauty in the tears.
 
Takeaways
Women's events can be incredibly empowering and uplifting, providing a supportive space for open discussions and goal-setting. When someone is overwhelmed, especially a new mom, it is important to listen deeply and offer encouragement rather than dismissing their feelings.
Infertility can be a challenging and emotional journey, but finding strength and support can help navigate the difficulties. Embracing hardships and allowing oneself to experience and process emotions can lead to a deeper appreciation for the joys in life.
 
Chapters
00:00 Introduction and Personal Update
01:29 The Power of Women's Events
02:24 Supporting Overwhelmed New Moms
03:51 Dealing with Infertility
06:17 Finding Strength in Hard Times
07:00 Leaning into the Suck
09:00  Embracing Challenges
10:00 Being Grateful and Building Confidence
11:26 Finding Happiness Within
13:26 Showing Up for Others
14:56 Gratitude and Being a Great Human
 
Joie’s Infertility Book: https://a.co/d/9nN7vcs
Contact Joie on Instagram:@JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at www.CallAMZ.com