Fearless Sellers - The Women of Amazon

#137 Mastering Amazon FBA: Insider Tips for Crushing Q4 with Charles Chakkalo

Charles Chakkalo, an experienced e-commerce seller, shares his insights on dominating Q4 and navigating Amazon's competitive landscape. He emphasizes the importance of continuous learning and staying humble in the ever-changing e-commerce world. Charles discusses his journey as a young seller, his decision to pursue e-commerce over law school, and the importance of understanding the rules and regulations of selling on Amazon.
He also provides tips for managing inventory and advertising during Q4, including the use of FBA and A+ Premium content. Charles highlights the evolving e-commerce landscape and the need for sellers to stay ahead of trends and be innovative. He encourages sellers to join masterminds or attend conferences to connect with like-minded individuals and gain valuable insights. Charles concludes by advising struggling sellers to pivot their strategies and continue learning and innovating to succeed on Amazon.
 
Takeaways
Continuous learning and staying humble are key to success in the e-commerce world.
Understanding the rules and regulations of selling on Amazon is crucial for navigating the platform.
Managing inventory and advertising effectively during Q4 is essential for maximizing sales.
Staying ahead of trends and being innovative is important in the evolving e-commerce landscape.
Joining masterminds or attending conferences can provide valuable insights and support for sellers.
Pivoting strategies and continuing to learn and innovate can help struggling sellers succeed on Amazon.
 
Chapters
00:00 Introduction and Overview
03:10 Charles' Journey as a Young Seller
07:54 The Importance of Understanding Amazon's Rules and Regulations
10:35 Managing Inventory and Advertising During Q4
17:35 Staying Ahead of Trends and Being Innovative
23:25 The Value of Masterminds and Conferences for Sellers
29:37 Pivoting Strategies and Overcoming Challenges on Amazon
 
LinkedIn: https://www.linkedin.com/in/charleschak/
Website:  www.charlestheseller.com
 
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#136 Mastering Amazon FBA Success: Trademarking, Maximizing Profits, and Future-Proofing with Steven Pope

Steven Pope, founder of My Amazon Guy, shares essential tips for succeeding on Amazon. He emphasizes the importance of having a trademark for brand protection and access to valuable features like brand stores and sponsored ads. Pope also discusses strategies for increasing average order value, such as utilizing brand stories and A+ content to showcase product variety and cross-linking.
He advises sellers to avoid common mistakes like going out of stock and launching too many variations. Pope predicts that Amazon will become more challenging to sell on, but those who stick it out will benefit from the platform's dominance. He also highlights the potential rise of Target as a competitor to Amazon.
 
Takeaways
Having a trademark is essential for brand protection and access to valuable features on Amazon.
Utilize brand stories and A+ content to increase average order value and showcase product variety.
Avoid common mistakes like going out of stock and launching too many variations.
Amazon will become more challenging to sell on, but those who stick it out will benefit from the platform's dominance.
Target may emerge as a strong competitor to Amazon in the future.
 
Chapters
00:00 Introduction to Steven Pope and My Amazon Guy
02:02 The Importance of Trademark and Brand Protection on Amazon
05:03 Strategies for Increasing Average Order Value on Amazon
17:37 Common Mistakes to Avoid as an Amazon Seller
23:15 The Issue of Old Barcodes and Changes on Amazon
32:12 The Future of Selling on Amazon: Challenges and Opportunities
 
Full service Amazon Agency: https://myamazonguy.com/
 
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#135 Navigating the New Amazon FBA Maze: Key Strategies for Sellers Amidst Policy Shifts with Yoni Mazor

Yoni Mazor, co-founder and CGO of Getida, discusses the recent changes in Amazon's FBA refund and reimbursement policies and how they will impact sellers. He explains the different types of claims and the time frames for reimbursement. Yoni emphasizes the importance of taking action before the October 23rd deadline to maximize reimbursements.
Getida is a company that helps Amazon sellers recover lost inventory and obtain reimbursements from Amazon. The company was founded in 2015 and has since become the largest organization in the world focused on maximizing reimbursements for FBA sellers. They have a team of over 200 people in 12 countries and audit tens of billions of dollars of transactions every day. The name Getida stands for Get Intelligent Data Analytics. The conversation also touched on the importance of optimizing product listings for Amazon's AI tool Rufus and the recent changes in Amazon's policies regarding emojis in bullet points.
 
Takeaways
Amazon is making changes to its FBA refund and reimbursement policies, and sellers need to be aware of the new claim types and time frames for reimbursement.
Using a professional service like Getida can help sellers navigate the complex process of auditing and recovering reimbursements.
Getida has helped sellers recover large sums of money, with one case resulting in over $400,000 in reimbursement.
Amazon pays reimbursements based on retail value, not cost, so sellers can turn a profit by recovering funds.
Sellers should take advantage of the opportunity to recover funds now and reinvest them in their business, especially in preparation for Q4. Getida helps Amazon sellers recover lost inventory and obtain reimbursements from Amazon.
Optimizing product listings for Amazon's AI tool Rufus is important for visibility and ranking.
Recent changes in Amazon's policies include the removal of emojis from bullet points.
 
Chapters
00:00 Introduction to Yoni Mazor and the Topic of FBA Refund and Reimbursement Policy Changes
04:19 The Three Claim Types and the Time Frame for Reimbursement
10:07 The Financial Impact of the Policy Changes for Sellers
13:38 Success Stories: How Getida Has Helped Sellers Recover Significant Amounts of Money
18:44 The Advantage of Amazon Paying Reimbursements Based on Retail Value
20:45 The Impact of Lost Inventory on Amazon Sellers
24:10 Becoming the Largest Organization in the World for FBA Reimbursements
26:51 The Importance of Optimizing Product Listings for Rufus
29:29 Recent Changes in Amazon's Policies: Emojis in Bullet Points
33:23 Actionable Steps for Amazon Sellers Before the October 23rd Deadline
35:08 Getida's Prime Talk Podcast and How to Get in Touch
 
Getida special Fearless Sellers offer: getida.com/deadline400
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#134 Listen to the Whispers: The Inspiring Journey of Nerdbugs and Amazon FBA Success with Dr. Ronak Mehta

Dr. Mehta, the CEO and founder of NerdBugs, shares her journey of creating an award-winning brand that combines fun with education. NerdBugs are anatomical plush toys that provide comfort, joy, and education to people going through health journeys. Dr. Mehta was inspired to create NerdBugs after seeing the generic gifts given to hospitalized patients.
She wanted to create something meaningful and thoughtful. The early days of NerdBugs were challenging, but Dr. Mehta focused on building relationships and nurturing partnerships. She emphasizes the importance of taking chances, listening to whispers, and supporting other entrepreneurs.
 
Takeways
NerdBugs are anatomical plush toys that provide comfort, joy, and education to people going through health journeys.
Dr. Mehta was inspired to create NerdBugs after seeing the generic gifts given to hospitalized patients.
Building relationships and nurturing partnerships are key to success as an entrepreneur.
Taking chances, listening to whispers, and supporting other entrepreneurs are important for personal and professional growth.
 
Chapters
00:00 Introduction to Dr. Mehta and NerdBugs
02:44 The Inspiration Behind NerdBugs
05:07 The Unique Products of NerdBugs
08:11 Keyword Research and SEO for NerdBugs
09:59 Challenges and Successes in the Early Days
12:26 Evolution of NerdBugs' Mission and Partnerships
16:12 Building Partnerships and Collaborating
21:26 Taking Chances and Listening to Whispers
25:48 Supporting Each Other as Entrepreneurs
28:48 The Story Behind the Name 'NerdBugs'
 
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#133 Unlocking Bestseller Status: Christina Kaye’s Secrets to Self-Publishing Success

Christina Kaye, a publishing expert, shares her journey in the publishing industry and her passion for helping female entrepreneurs write and publish their own books. She emphasizes the importance of writing a book with a clear concept and outline, and provides tips for creating a writing schedule. Kaye also discusses the significance of a compelling cover, title, and book blurb in attracting readers.
She advises authors to start on Amazon and gradually explore other avenues, such as selling books directly and speaking at events. Kaye also offers advice on getting reviews and overcoming overwhelm in the book writing process.
 
Takeaways
Start with a clear concept and outline for your book
Create a writing schedule and stick to it
Invest in a compelling cover, title, and book blurb
Begin on Amazon and gradually explore other avenues
Encourage reviews by offering incentives and promoting through newsletters
Keep copies of your book with you for impromptu sales opportunities
Break down tasks and create a plan to overcome overwhelm
Chapters
00:00 Introduction and Background
02:55 Writing a Book: Challenges and Mistakes
05:03 The Writing Process and Marketing Challenges
09:28 Starting on Amazon and Expanding
11:14 Building an Audience and Getting Reviews
15:43 Determining Who Should Write a Book
17:32 Uniqueness and Overcoming Imposter Syndrome
20:47 Refreshing and Updating Books
22:50 Getting Reviews and Ratings
25:44 Starting on Amazon and Transitioning to Direct Sales
28:39 Selling Books at Events and Impromptu Sales
31:15 Overcoming Overwhelm and Taking Action
 
Learn more about Christina Kaye: https://authorcoachchristinakaye.com
 
Follow Fearless Sellers Podcast on Instagram! @fearlesssellers
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#132 From Kid Odor to Amazon FBA Success: How Chantel's Play Pits is Winning Over Sellers and Parents

Chantel Powell, founder of Play Pits, shares her journey of creating a toxic-free natural kids deodorant. Inspired by her son's odor problem, Chantel whipped up a deodorant in her home kitchen using baking soda, cornstarch, coconut oil, and orange essential oil. The positive response from her son and other kids led her to start Play Pits as a business.
Chantel initially sold her product through a Shopify store and launched on Amazon later. She emphasizes the importance of customer reviews and feedback in improving the product. Chantel bet on herself and quit her full-time job to focus on Play Pits, and the brand has experienced significant growth since then. She discusses the challenges of marketing a non-toxic, sensitive skin product and the importance of educating customers about the benefits of natural deodorant.
Chantel also shares her strategies for pricing and marketing on Amazon, including leveraging brand analytics and search keywords. She encourages other parents to pursue their entrepreneurial dreams and show their children that they can achieve anything they set their minds to.
 
Takeaways
Identify a problem and create a solution: Chantel Powell created Play Pits, a toxic-free natural kids deodorant, to solve her son's odor problem.
Customer feedback is crucial: Chantel paid attention to customer reviews, both positive and negative, to improve her product and provide a better experience for her customers.
Bet on yourself: Chantel quit her full-time job to focus on Play Pits and believed in her ability to make it a successful business.
Educate customers: Chantel faced the challenge of educating customers about the benefits of natural deodorant and the importance of using non-toxic products.
Leverage brand analytics and search keywords: Chantel found success on Amazon by utilizing brand analytics, identifying winning keywords, and optimizing her brand page.
Inspire your children: Chantel encourages parents to pursue their entrepreneurial dreams and show their children that they can achieve anything they set their minds to.
 
Chapters
00:00 Creating Play Pits: From Parenting Problem to Thriving Business
07:10 The Power of Customer Feedback: How Reviews Shaped Play Pits
13:27 Bet on Yourself: Quitting a Full-Time Job to Pursue Entrepreneurship
16:35 Educating Customers: The Challenge of Marketing Non-Toxic Products
21:58 Strategies for Success on Amazon: Brand Analytics and Search Keywords
30:08 Inspiring the Next Generation: Showing Children the Power of Entrepreneurship
 
PlayPits on Amazon: https://tinyurl.com/play-pits
 
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#131 Music, Trivia, and Amazon FBA Success: High School Sweethearts Building Lyrically Correct

Tiffany and Donte Jones, founders of Lyrically Correct, share their journey of creating the ultimate music trivia card game and their success on Amazon. They discuss the inspiration behind the game, their experience as a husband and wife team, and the challenges they faced during the pandemic. They also talk about their decision to launch on Amazon and the importance of building a brand.
They highlight the strategies they use to prepare for Prime Day, including forecasting inventory and leveraging advertising. They emphasize the importance of listening to customer feedback and constantly evolving their product offerings. They also express their appreciation for the support they receive from the Amazon team.
 
Takeaways
Lyrically Correct started as a passion project inspired by a social media post and grew into a successful business.
Building a brand and establishing a strong customer base before launching on Amazon can lead to greater success on the platform.
Forecasting inventory and planning advertising strategies are crucial for preparing for Prime Day.
Listening to customer feedback and adapting product offerings based on customer demand is key to continued growth.
The support and partnership from the Amazon team, including the BBAT and BuyWit Prime, have been instrumental in Lyrically Correct's success.
 
Chapters
00:00 Introduction and Background of Lyrically Correct
03:18 The Journey of Lyrically Correct and Challenges Faced
07:26 The Decision to Launch on Amazon and the Importance of Branding
12:08 Choosing Eras and Genres for Product Releases
15:06 Preparing for Prime Day: Forecasting and Advertising Strategies
22:26 Building a Business as a Husband and Wife Team
26:01 Future Plans for Lyrically Correct
27:18 Appreciation for the Amazon Team
28:26 Closing Remarks
 
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#130 Revolutionizing Amazon Ads: An Exclusive Interview with BidX Co-Founder Max Hofmann for Amazon FBA Sellers

Max Hoffman, co-founder and CEO of BidX, shares his Amazon journey and the creation of BidX, an AI-powered automation software for Amazon advertising. He discusses the importance of automation in managing Amazon ads and the unique features of BidX, such as full-funnel automation and DSP ads.
Max also provides insights on preparing for Prime Day, including using DSP ads to reach a wider audience and optimizing PPC campaigns. He predicts that the future of Amazon advertising will involve more focus on video ads, goal-based optimization, and AI-driven listing optimization.
 
Takeaways
BidX is an AI-powered automation software for Amazon advertising that offers full-funnel automation and DSP ads.
Preparing for Prime Day involves using DSP ads to reach a wider audience and optimizing PPC campaigns.
The future of Amazon advertising includes more focus on video ads, goal-based optimization, and AI-driven listing optimization.
Automation and AI can help sellers optimize their ad performance and improve their conversion rates.
Fitness and a good routine can help entrepreneurs stay balanced and focused.
 
Chapters
00:00 Introduction to Max Hoffman and BidX
03:00 The Creation of BidX and the Need for Automation
07:40 The Importance of Sponsored Products and the Role of DSP Ads
15:36 Preparing for Prime Day: Strategies for Maximizing Ad Performance
31:27 The Future of Amazon Advertising: Video Ads, Goal-Based Optimization, and AI
36:19 The Importance of Fitness and Routine for Entrepreneurs
 
BidX, a software solution for merchants on Amazon to automate and optimize PPC advertisements.
 
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#129 The Love Hate Relationships with Amazon PPC for Amazon FBA Sellers with Noemi Bolojan

In this episode of "Fearless Sellers: The Women of Amazon," host Joie Roberts interviews Noemi Bolojan, an Amazon PPC expert and co-founder of Scale Wave. Noemi shares her journey from launching a successful pet products brand during the COVID-19 pandemic to becoming a distinguished figure in Amazon advertising.
They discuss common challenges in Amazon PPC, the impact of inflation, and strategies for effective bidding and conversion rates. Noemi emphasizes the importance of data-driven decision-making and leveraging AI for sustainable growth. The episode provides valuable insights into navigating the complexities of Amazon PPC and adapting to evolving trends.
 
Timestamps
Welcome to the Fearless Sellers: The Women of Amazon Podcast (00:00:04)
Challenges of Amazon PPC (00:01:27)
Impact of Inflation on Amazon PPC (00:02:39)
Bidding and Conversion Rates Strategies (00:05:33)
Understanding Conversion Rates (00:14:12)
Noemi's Journey and Insights (00:17:03)
The journey to Amazon (00:17:22)
Discovering Amazon and launching a product (00:18:05)
Learning Amazon advertising (00:18:58)
Lessons from scaling a brand (00:20:14)
Strategies for Prime Day (00:24:23)
Post-Prime Day assessment (00:26:09)
Scale Wave and AI integration (00:28:21)
Simplifying problem-solving and goal setting (00:29:14)
Using AI as a tool (00:31:01)
Closing remarks and future outlook (00:32:04)
 
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#128 Prime Day Playbook: Your Ultimate Prep Guide with Joie Roberts & Jamie Davidson

In this episode, Joie Roberts and Jamie Davidson discuss strategies for preparing for Prime Day on Amazon. They provide tips on inventory management, scheduling lightning deals, utilizing coupons, and leveraging advertising and social media to maximize visibility and sales.
They also emphasize the importance of building an email list and communicating directly with customers. After Prime Day, they recommend analyzing data, retargeting customers, and conducting a post-Prime Day follow-up. Overall, the conversation provides valuable insights and actionable advice for sellers looking to make the most of Prime Day.
 
Takeaways
Prepare ahead of time by increasing inventory for your top products.
Schedule lightning deals and promote coupons to create a sense of urgency and attract price-sensitive shoppers.
Utilize social media, influencers, and off-Amazon marketing to reach potential customers.
Increase advertising budgets and leverage sponsored brands and retargeting.
Build an email list and communicate directly with customers.
Conduct a post-Prime Day follow-up to analyze data, retarget customers, and make improvements for future events.
Chapters
00:00 Introduction and Importance of Prime Day Prep
02:07 Strategies for Inventory Management
04:13 Creating Urgency with Lightning Deals and Coupons
06:57 Utilizing Social Media and Influencers
11:55 Maximizing Advertising Opportunities
15:53 Building an Email List and Direct Communication
 
This episode is sponsored by Clarity6.ai, a one-stop place for all your marketing needs.
Instagram: @JoieRoberts.Official
                   @JamieDavidson.Official
 
Want our PPC help? Email: Joie@AMZInsiders.com 
Book a free coaching session: www.callamz.com