Fearless Sellers - The Women of Amazon

#12 Selling on Amazon FBA as a Side Hustle - 15 Minutes of Fearless

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
 
Many people are turning to side hustles as a way to make extra income, and selling on Amazon is THE best side hustle that can eventually replace your 9-5 and beyond. 
But how can you succeed at selling on Amazon while balancing multiple priorities and limited time and resources? 
It is important to understand the basics of selling on Amazon. To start, you'll need to set up a seller account.  You need to find a product sell. You'll need to optimize your listings with keywords and high-quality images to increase visibility and attract your buyers.
Don’t have a product to sell yet? Checkout this 15 Mins of Fearless Podcast, Episode 10 I did recently HERE.
My best tip is to: Set Realistic Goals! With your money and margins! 
While it's possible to make a significant amount of money - and we are always hearing of the multi million dollar Amazon sellers! YET it is important to remember that success takes time and success takes effort. 
Know your number!! 
 This means understanding your profit margins, your expenses, and your break-even point. By knowing your numbers, you'll be able to set realistic revenue and profit goals for your business.
Once you have steady sales and inventory is under control, it might be time to push your price up. 
It is okay to start small - but it’s most important to start, that is where you start to see the magic. You cannot be successful on Amazon if you never start. 
If you want my help to get started send me a DM on Instagram: @JoieRoberts.Official book a free strategy session here: www.amzinsiders.org/apply
Until next time Stay fearless!!
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
 
 
 

#11 She’s a Goal Digger! Amazon AD Spend & Profit Margins - How to Find the Balance

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
 
Been trying to optimize your Amazon ads, but to no avail? What’re you possibly missing?
Most likely, you’re following the footsteps of someone who comes with:
> a higher/lower budget,
> starkly different comfort levels, and, most importantly,
> disparate goals.
In today’s episode, Elizabeth Greene, Co-Founder of Junglr, a specialist Amazon marketing agency, joins Joie to talk about setting goals that uncover what’s important to yourself and creating Amazon advertising strategies tailored to them. The whole challenge, if you look at the big picture, lies in striking a balance between spending money on advertising to generate sales and keeping profit margins at a comfortable level.
So if you want to master Amazon advertising? Focus on highly relevant keywords and target your exact market to see a return on investment. You don't (necessarily) have to compete with the big dogs - just map out a strategy that aligns with your personal comfort levels and brand goals. And remember, the initial investment in advertising is a necessary step in launching a product!
Also, keep in mind NOT to give up on keywords that aren't converting - retargeting and bid control can work wonders! The most successful Amazon sellers stay curious, analyze data, and adjust their strategies accordingly. So be data-driven, stay open to new approaches, and crush it on Amazon!!
Until next time.
Time Stamps
[00:00] Intro
[00:42] Meet Elizabeth Greene
[01:35] The importance of looking externally at goals and connecting them with your internal deep desires in life for success in your Amazon selling career.
[07:48] Why Elizabeth decided to work from home and what led her to the decision?
[11:33] What does Elizabeth want to achieve on Amazon? What can you learn from her goal-setting?
[18:11] Looking at the Amazon picture in whole and deciphering your ‘why’.
[20:52] Understanding brand goals and why it’s important.
[26:05] Amazon ad metrics: search volume and depth of keywords.
[29:23] Mastering the keyword opportunity with ads.
[33:59] When to use and not use negative keywords.
[37:08] What does it take to be a successful seller?
[41:57] Using AI for help with advertising and selling on Amazon (Or, can you? Would it wipe out your job?
 
Connect with Joie:
Instagram: @joieroberts.official
LinkedIn: @joietamkinroberts
Connect with Elizabeth:
LinkedIn: @elizabeth-greene-junglr
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

#10 What should YOU sell on Amazon? 15 mins of Fearless with Joie Roberts

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
Host and 7 Figure Seller Joie Roberts answers the number one question she gets many times a week… even many times a day. 
That question is: What should I sell on Amazon!!!  
Here are her 5 proven methods to finding the right product for you to sell:
#1 Keyword Research - Think in key words. When you are shopping online - you put in the keywords you’re looking for. Do this in the search bar on Amazon and suggested top searches come up - giving you product ideas that have high search volume by customers looking to buy. You can also get the the Helium10 extension and research tools here: www.amzproductspotter.com 
#2 What is the competition - or the barrier to enter on Amazon - is it already saturated?  I like to look for lower competition with high demand in terms of search volume and keyword opportunities. 
#3 Look at the reviews!  Look at the reviews on Amazon of the products that are already selling, this is the opportunity to find a way to improve the product. You can find simple tweaks to improve a product by listening to people who have already used it and wrote a review, especially the bad reviews. 
#4 Check sites off Amazon: What is trending on instagram, pinterest and tiktok?  How about Etsy? I love to tell people to stop shopping and start selling!
#5 The right product for you to sell is different from what I am going to sell. For me, I prefer to sell more expensive products - like $100 or above. I am comfortable in the luxury product space. Think about your budget and what you’re comfortable making per unit to get started.
Bonus tip! The first product you sell on Amazon does not have to define you! Don’t overthink it, it is more important to get your products up on amazon and selling than to overthink every step. The what if's can hold you back.
Once you make the decision to sell on amazon, keep the momentum going - we all make mistakes, you want to make your mistakes quickly and adjust and keep building your business. 
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
 
 

#9 Pearl Ausch – Success Story! From selling used cars to Global Amazon FBA Businesses & the kosher phone

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
#AmazonFBA #Amazon #Ecommerce #Money #Kosher
In this episode Amazon Selling Expert Pearl Ausch shares her views on making money on Amazon and her unique perspective on growing a company while keeping a healthy relationship with money.
Pearl is the Chief Operating Officer (COO) of Frisbi living in Brooklyn in the Hasidic community and is a mother of three.  Frisbi helps Amazon brands scale globally and is a preferred partner of Amazon.
Pearl shares the key to getting everything done is that everything has to be planned and on the calendar.  If it’s not on her calendar then it is not happening.
Her family is a product of the Holocaust survivors.  She shares how in the community parenting has changed a lot today vs her growing up.  Her parents did push her a lot to be successful although she shared she did not do well in school academically. Today there is a much bigger focus on helping people love themselves and therapy when needed.
Pearl and her husband started on Amazon by selling gift baskets.  They grew the revenue quickly to the point they were doing over a million dollars in just six weeks but struggled to be profitable.
Pearl and her husband learned some very valuable lessons including how to manage cash flow, limit overhead, and the importance of using a 3PL (third party logistics) warehouse to become more profitable.  As a result her husband started a 3PL called Tactical Logistics.
Pearl strongly advises against using credit card and taking on debt. While debt can be helpful in some cases often it can be a “snake” that sneaks up on people and puts them in a hole they can not get out of.
Teach yourself and your family how to manage your finances.
While scaling your business globally is a huge opportunity there are also a lot of details you need to ensure are implemented including product compliance, language differences, and logistics.  Frisbi helps solve all of these things for sellers.
Pearl recommends not to expand internationally until you’ve done everything you can to maximize your sales and profitability in your domestic market.  Then make sure you are fully invested and ready to scale internationally.
Managing your financials and P&L (Profit and Loss) is critical.  First step is making sure your books are in order is a first step and then study your results, and put in a plan of action to improve.  Budgeting, budgeting, and more budgeting.  She highly recommends Dave Ramsey.
Her advice for helping your kids with money is to make sure they understand money has to be earned.
People that are successful have a budget.
She has a “Kosher” phone!  This means her phone is completely app free to help her limit all distractions and be much more productive and to be more available for her children.
Pearl and her team run their company using EOS, Entrepreneurial Operating System.  It helps ensure “everyone is in the right seat” and provides a complete management system that helps entrepreneurs reach their business goals.  Pearl highly recommend the book Traction.
Follow Pearl Ausch on LinkedIn HERE
Follow Joie Roberts on LinkedIn HERE
Check Out Frisbi Here 
Reach out to Joie on Instagram @JoieRoberts.Official
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
 

#8 Elizaveta Ritz - Amazon Amplified: Leveraging Social Media to Boost Your Sales

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
#AmazonFBA #Amazon #Ecommerce #SocialMediaMarketing
In this episode Elizaveta Ritz of Ritz Momentum shares her journey as a young entrepreneur in the Amazon space and how to make a huge impact through social media marketing.
She shares what it takes to prepare and execute their marketing strategy at the biggest Amazon events, such as Prosper and other industry events.
At Helium 10’s Sell & Scale Event, Elizaveta leveraged the “leaderboard” app to really make a name for herself as she ranked in to top 2 among all attendees throughout the conference!
Host Joie and Elizaveta actually met through both being on the leaderboard at the conference.
Elizaveta shares her scary conversation of telling her immigrant mother that she wanted to stop going to school to focus on business.  She at an early age knows what she wants and shares the key is to have the work ethic to make it happen.
While Elizaveta is an industry expert in the social media space she really limits her own consumption of Social Media including never scrolling through TikTok.
You can use social media to find amazing products to sell on Amazon.  Elizaveta walks through the exact methodology she uses to help clients of Ritz Momentum.
Another important social media strategy is to build your brand on Instagram way before you launch your product!
It’s important to do Brand Name research and check name saturation via both Instagram hashtags and via Google searches.
A great tip is to focus on some of the small and medium searched hashtags and then work up to larger ones in the future.  If you build success using this method on Instagram your odds of success for your product on Amazon are very high.
Amazon Inspire is a powerful new app that is very similar to Instagram but is for Amazon products.  The key is post high quality content on Inspire and that cross post to multiple platforms as you never know which platform your content will work really well.
Her big plans and advice for 2023 is to keep hustling and to make sure the content you create and your followers are authentic!  What matters is buyers not your number of followers!
Follow Elizaveta Ritz on Instagram HERE
Check Out Ritz Momentum HERE
Reach out to Joie on Instagram @JoieRoberts.Official
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
 

#7 Destaney Wishon – 2023 Hot Trends for Selling on Amazon FBA & Walmart

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
#Walmart #AmazonFBA #Amazon #Ecommerce #LadyBoss
In this episode Amazon Selling Expert Destaney Wishon joins his host Joie Roberts and shares her expertise on how to drive more sales on Amazon FBA as well as Walmart Marketplace.
Destaney Wishon is the CEO & Co-Founder of BetterAMS which helps brands increase their sales on Amazon.
 In order to be a leading Amazon agency Destaney shares how she optimizes her time (including not going to the grocery store!) to both scale her business while also providing outstanding results to her ecommerce clients.
One of Destaney’s biggest pieces of advice is to identify what you DO NOT want to do and do not want to give up vs just thinking about what you want to achieve.
Her perspective that Amazon is heavily rewarding those that are focused on the creative and on really building a their own Private Label Amazon Brand.  Think about what do Customers actually want to see.  This includes a lot more video and advanced selling tools to make Sellers better brand builders.
Amazon DSP is a very powerful channel that provides sellers to very granular Customer Segmentation.
ChatGTP AI is a powerful way BetterAMS is working on enhancing capabilities to all of their Clients.
Destaney shares how she grew her LinkedIn to over 28,000 followers and has built a large and authentic community!
Niching down is really important in order to be able to scale.  Whether its your physical product or your agency stay focused on what it is you do best as you can’t be everything to everybody.
Destaney shares her tips on the best social platforms to focus on outside of Amazon!  It’s really critical to create your content in a way so that its scalable across multiple social platforms.
Being an Amazon Seller requires focus on so many different areas.  Destaney recommends to begin outsourcing functions such as PPC as soon you have enough margin to do so.
Destaney shares her secret that no one has it all what they might have is just more confidence and capital!
Destaney and Joie both share what a life changing experience Selling on Amazon is!
Follow Destaney Wishon on LinkedIn HERE
Follow Joie Roberts on LinkedIn HERE
Check out BetterAMS HERE
Reach out to Joie on Instagram @JoieRoberts.Official
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
 

#6 Jamie Davidson – How Chat GPT and AI are Disrupting The Amazon FBA Selling Space Today

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
 
#CHATGPT #CGPT #AI #AmazonFBA
In this episode, Amazon Selling Expert Jamie Davidson shares his expertise on the hot topic of AI and ChatGPT and how Amazon Sellers can use them to grow their business.
ChatGPT is disrupting the Amazon Selling space as we speak!
He explains what AI and ChatGPT are and their significance in the current digital landscape. Jamie highlights the benefits of using ChatGPT for creating optimized product descriptions, product titles, and customer reviews and how it can save time and effort for sellers. He also shares some practical tips on how Amazon Sellers can get started with ChatGPT and integrate it into their Amazon selling strategy.
Jamie shares some practical tips on how Amazon Sellers can get started with ChatGPT and integrate it into their Amazon selling strategy.
He explains the importance of conducting thorough research and testing to find the best AI tools and strategies that work for your business.
Jamie stresses the importance of monitoring your results and making changes and adjustments as needed to continuously improve your Amazon business.
Listeners will come away with valuable insights and a better understanding of how to use AI and ChatGPT to grow their Amazon business.
Reach out to James on Instagram @JamieDavidson.Official
Reach out to Joie on Instagram @JoieRoberts.Official
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
 
 

#5 Carrie Miller – The Amazon FBA Tipping Point to Success & Balancing a 9-5

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
#AmazonFBA #Amazon #AmazonSeller
Working from home, especially when alone, can feel very isolating and unhelpful. The silence of your room can sometimes drive you crazy, making it hard to concentrate and think clearly.
And if your friends/family don’t seem to understand your business, it becomes all the more harder. That’s the first thing Carrie Miller, our guest for today’s episode of the Fearless Sellers podcast, gets into conversation about.
As a successful Amazon FBA seller, she recommends collaborating with a group of entrepreneurs and helping each other grow.
In addition, though many sellers believe that Amazon is a 'set it and forget it' platform, she stresses that it’s important to maintain and update products on Amazon, as well as continually grow and expand your brand—with a clear vision for what you want to do.
Currently partnering with her dad on the business, she also recalls her life from the time she started out her career — as a teacher after studying at Pepperdine University. Carrie expresses happiness over the fact that the path to success no longer requires a traditional college education or specific degree. The rise of social media and online resources like YouTube, has made it possible for anyone to learn and achieve success in their field without the need for traditional education. In addition, Amazon has allowed people to be creative—create products, grow their brands and provide value to customers—and generally encouraged people to explore, without being constrained by traditional paths.
Here are some other lessons from this conversation:
>> People often think that they can become a millionaire quickly by selling on Amazon, but it is not true. It is important to invest money back into the business and have a future goal of selling it.>> Some people may believe that it is easy to sell on Amazon, but it's not true and one needs to treat it as a business, take it seriously and be creative with it.
>> Due diligence and inspection processes are important checks before shipping your products. >> There is always something new to learn, implement and do on Amazon.
Helium 10 Software
Time Stamps
[00:00] Intro [00:35] Meet Carrie
[05:13] The thrill of scaling and scaling your business
[08:09] Building her second Amazon business with her dad[09:12] Carrie’s dad’s role in her business[12:23] The people from Carrie’s family who’ve helped her with her business[13:47] Why it helps for Amazon sellers to be part of a larger group[15:31] Explaining your Amazon FBA job to someone else[18:48] You have the power to make meaningful changes to your life![22:51] The misunderstandings about selling on Amazon[26:14] How to find a product to sell on Amazon + how easy the process is[28:19] Finding the product you want to sell: how much do you need to be involved in it? [30:49] What keeps Carrie going day in and day out?[31:58] What makes selling on Amazon fun?[32:40] Closing thoughts from Carrie
Register for a No Cost Amazon Selling Consultation with Joie
Connect with Joie:Instagram: @joieroberts.oficial LinkedIn: @joietamkinroberts
Connect with Carrie: Instagram: @SandieGoCarrie
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
 

#4 Vanessa Hung – How To Survive and Thrive in the Amazon FBA Selling Jungle!

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
#AmazonFBA #WomeninBusiness #ecommerce
The fast and ever-changing nature of the Amazon marketplace for sellers could scare many, but not our guest for today’s show, Vanessa Hung. 
Thriving in creativity and innovation, Vanessa sits with Joie in this episode of the Fearless Sellers Podcast to reveal the secrets to her influential success in the industry despite the rapidly changing policies and practices, which include embracing discomfort and constant innovation and developing a problem-solving mindset.
Vanessa is the CEO of Online Seller Solutions as well as a Community Ambassador at Carbon6.
Vanessa’s journey started as an E-commerce manager for another company that wanted to get on Amazon. She was responsible for building the company's presence on the platform from the ground up, but because the company was a reseller and not a brand, she wasn’t in charge of product development or shipping from China.
Seeing businesses like that navigate the otherwise unsexy side of Amazon with a degree of difficulty, which includes things like inventory management, order fulfillment, and customer service, Vanessa realized the opportunity—she could form an agency that provides this support to them—and made the best out of it!
Though starting the agency was a big risk as it required leaving her previous E-commerce manager job, and it did cause her nine months of financial difficulty, she kept going because she believed in the idea. Today, it has almost 20 employees, and she’s proud of the progress they have made. And though she occasionally compares her agency with bigger ones employing 100-200 people, she’s proud of her growth.
Of the many lessons she gives away today, the important ones include:
Vanessa’s pet peeve of people not being real about the difficulties of selling on Amazon. As an educator in the space, she tries to put out real content to help sellers understand the real challengesthey may face. She also gets underneath the presence of automation in the industry and advises people to stay away from it, encouraging people to reach out to them for real advice. 
Frustrated at people overselling the ease of the Amazon sellers’ business, Vanessa emphasizes that starting a business on Amazon is not easy but rewarding but you have to be all-in for it if you want to succeed. And though it’s not uncommon for people to get lost in the vast sea of opportunities, you have to remind yourself to stick to your niche. 
She also discusses the importance of surrounding yourself with people who are aligned with your vision and mindset when starting a business. Vanessa mentions that her team is composed of rockstars and that she owes a lot to them for taking things off her plate. Learning how to delegate is important to achieve success. 
Time Stamps
[00:00] Intro
[00:11] A Day In Joie’s Show
[01:12] Making the unsexy sexy: Meet Vanessa Hung, Founder and CEO of Online Seller Solutions
[03:20] How Vanessa’s business grew after she started with it in 2019 
[04:43] Vanessa’s decision to move to Salt Lake City from Venezuela after falling in love with the place since visiting it the first time this year
[06:09] Learning to snowboard and why it’s one of her most favorite things to do today
[09:18] Why the constant changes and innovationsmotivate Vanessa to continue in the Amazon space
[10:45] Working 9-5 to make someone else money vs. taking control of your time and making your own money
[12:49] The unsexy side of Amazon and how Vanessa identified it to talk about it
[17:32] How Vanessa started “Online Seller Solution”
[20:26] Vanessa’s biggest pet peeve in the Amazon industry
[21:45] How anybody can become an Amazon seller
[23:51] Why Vanessa’s biggest pet peeve is not keeping it real
[24:53] Automation? What’s that? + Why you can steer clear of that
[26:50] There’s a place for everyone to be selling on Amazon
[28:16] Advice for listeners wanting to pivot from their current job to something else, especially Amazon FBA
[32:14] “If you cannot commit to it, don’t do it.”
[33:55] “If you want to start and you want to be successful, surround yourself with people that are aligned with your vision and with your mindset.”
[36:24] Vanessa’s final thoughts before closing in for today
 
Connect with Joie:
Instagram: @joieroberts.official
LinkedIn: @joietamkinroberts
 
Connect with Vanessa:
Instagram: @itsVanessaHung
 
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

#3 Cara Sayer – The Secret to Successful Selling on Amazon, is Hard Work!

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
 
#SellingOnAmazon #AmazonFBA #WomenandMoney #Amazon
Starting a business can be a rollercoaster ride, full of ups and downs, twists and turns. But for today’s guest on the Fearless Sellers podcast, it all began in an out-of-the-blue spark-of-inspiration moment while out for a walk with a stroller and her baby as a sleep-deprived teenage mom.
She saw a problem that needed solving and set about developing a solution. The enthusiasm was so high that she dedicated to finish the concepting early enough in the spring, and by the end of the year, had already registered the domain name. It took some time to bring the heart-warming vision to fruition, but eventually, when the products went live, they were ready to help make the lives of other sleep-deprived, busy, loving parents a little easier.
The journey was in no way easy, and had brought in plenty of unpredictable challenges along, including her own health issues. But she persevered, driven by the desire to help other parents navigate the challenges of parenthood, and inspiring better solutions to financial independence.
That was Cara Sayer, whose hard work has paid off in ways that almost the whole Amazon selling space knows about! As she joins Joie in this episode, you’ll hear about the journey and lessons that carry the delight and stress of her success. Of the many things to imbibe from her is the importance of treating your customers well, of having good marketing and packaging, and of being adaptable and open to learning. Cara would tell you how essential it has been in her journey to news-worthy success. Not only that, but over time, she’s gathered some immensely valuable advice to share with others just starting out on Amazon, including selling a product you’re passionate about and enjoy, as it will make the journey more exciting. She would also suggest you test and adjust your pricing to find a balance between maximizing profits and maintaining sales.
However, Cara would also caution you against believing the hype of overnight success on Amazon. You can certainly become a millionaire, a billionaire, or even a trillionaire, but wanting that overnight might be a highly unlikely result, as it takes incredible hard work and perseverance to succeed.
Know The Guest:
Cara Sayer is the Founder of SnoozeShade, UK's most popular baby sun and sleep shade company.
Time Stamps
[00:00] Intro
[00:11] Sneak peek
[00:04] Introduction of today’s guest, Cara Sayer.
[01:39] Selling baby products on Amazon as the parent to a teenager
[02:49] How did Cara get started with her business?
[05:57] Growing an idea into a global brand: How SnoozeShade, UK's favorite baby sun and sleep shade, came to be
[07:10] Starting a business as a sleep-deprived young mom and how the business bloomed over the years
[9:55] Cara’s attitude is always – “As long as there is a profit involved, I’ll sell it.”
[12:59] Why Cara is different from the archetypal Amazon seller + the real challenges of being a founder.
[15:47] If Cara could go back to when she was starting her business, what advice would she tell herself?
[22:36] Why you have to remember that people “shop”, they are not computers.
[26:25] Is Cara facing any problems with her current Amazon business right now?
[29:35] Most sellers don’t want to be like a slave to the boss.
[36:06] If you don’t know something, ask.
[39:18] Why you can’t put the price of your Amazon-listed product up too much.
[33:42] Outro
 
Connect with Joie:
Instagram: @joieroberts.official
LinkedIn: @joietamkinroberts
 
Connect with Cara:
Instagram: @carasayer
Website: https://carasayer.com/
Helium 10 Amazon Software Special Offer:  www.AMZProductSpotter.com
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp