Fearless Sellers - The Women of Amazon

#16 Millionaire Traits of Our Most Successful Amazon Sellers - 15 Minutes of Fearless

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
#Amazon #AmazonFBA #SellOnAmazon
In this episode of the Fearless Sellers Podcast, we delve into the common traits shared by our most successful Amazon Selling Coaching Clients who have built thriving Amazon businesses.
Passion & Persistence:
Our successful clients possess a strong passion for their products and an unwavering persistence to achieve their goals.
Adaptability:
They are quick to adapt to changes in the Amazon marketplace, using feedback and data to improve their strategies.
Willingness to Learn:
Our clients are eager to learn from experts and invest in their own education, staying informed about industry trends and best practices.
Strong Business Acumen:
They understand the importance of financial management, supply chain management, and marketing to drive success.
Emphasis on Customer Experience:
Our top clients prioritize customer satisfaction, ensuring they provide quality products and excellent customer service.
Collaboration & Networking:
They work well with others and leverage the power of networking to build relationships and grow their businesses.
Data-Driven Decision Making:
Successful clients utilize data and analytics to make informed decisions, continually optimizing their Amazon business strategies.
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

#15 Secrets to Product Sourcing for Amazon FBA Sellers - Beyond China & Alibaba with Yulia Blinova

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
 
#Amazon #AmazonFBA #AmazonSeller
You can get ALL THE flexibility you want in your life as an Amazon seller. Don’t believe us?
Listen to Yulia Blinova, how her foray into the world of Amazon FBA and FBM by chance eventually helped her pursue hers and her husband’s love for travel. Launching their first product: LED charging cables at modest sales of around $20,000 per month, the husband-wife duo centered their focus on their Amazon business more over time, diving into personal protection brands soon after, including RFID blocker cards, sleeves, wallets, car key fob pouches, and more.
But running a successful business isn't without its challenges, even if it's a husband and wife team. Yulia discusses the ups and downs of working together, finding joy in building businesses, and the importance of hobbies like motorcycle riding, hiking, skiing, and snowboarding. She also prioritizes taking time to relax and recharge, like treating their team to a trip to Bali as a reward for their hard work.
As an Amazon seller, Yulia's journey offers valuable insights into the world of e-commerce. From finding the right products and suppliers to balancing work and personal life, Yulia and Sebastian's story is one of resilience, creativity, and entrepreneurial spirit. So, whether you're just starting out or looking to take your Amazon business to the next level, take inspiration from Yulia and embrace the possibilities that lie ahead. Tune in to this episode for more!
Episode Highlights:
The business can start accidentally or by chance, and it is important to do research and learn as much as you can about Amazon and e-commerce.
The costs per click for advertising were not as high in the past, but now it is essential to budget for advertising costs.
Personal protection products, such as RFID blocker cards, sleeves, wallets, car key fob car key pouches, etc., were some of the first products they sold on Amazon.
Sales do not have to be substantial to quit a corporate job and pursue an Amazon business, but it is important to have a plan and budget for costs.
Being a digital nomad is possible while running an Amazon business, and remote work for other companies can provide additional knowledge about the e-commerce industry.
Timestamps
[00:04] How to find the right factory for your product’s manufacturing, quality management, and transportation requirements?
[01:43] Yulia’s way into selling on Amazon
[06:35] How much did it cost Yulia to start the business?
[09:08] Building a business with your spouse: Yulia’s thoughts.
[14:13] How to source outside of China?
[18:36] How Yulia and her husband work together despite being different from each other in their working ways.
[21:49] The importance of having a good team.
[26:37] Running a business together as a couple.
[29:38] Advice for husband and wife business partners.
[35:18] What’s next for Zignify?
Connect with Yulia
LinkedIn: https://www.linkedin.com/in/yuliyablinova
Check out Zignify
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

#14 How to Run Google Ads to your Amazon FBA Product Listings - 15 Minutes of Fearless

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
#Amazon #FBA #GoogleAds
Welcome to 15 mins of Fearless!
Amazon is keeping close tabs on all the traffic coming to its platform and can identify where it comes from. You want people / potential buyers to see your Amazon listing?  You need traffic to flow to your listing.
Amazon loves outside traffic - meaning links that are from other websites not owned by Amazon. The two types of traffic are organic and paid.
Although Amazon will reward both types of external traffic campaigns (organic and paid), I have reason to believe they prefer paid traffic… Here's why!  These new eyeballs coming from external sources could result in Amazon Prime Members! Amazon now has shopping data on these new visitors that you brought in from external sources.
They can now market to them with ads and emails and they didn’t have to pay to get these people - you brought them in for Amazon!
Makes Sense why Amazon would give you a nice boost for bringing people in right? If you join the Brand Referral Bonus Program - then you will also get a percentage of kickback from Amazon on your own sales! Typically it’s around 10% For the Brand referral bonus you need to be Brand Register.
If you are selling on Amazon, you are going to be running Amazon PPC especially at product launch and you need to be running Google Ads as well! The first 30- 60 days of a product launch are super important to your ranking on Amazon. This is often referred to the Honeymoon phase.
Google Ads are simple to set up and google is the go to platform for people looking for information. If you’re new to running Google Ads, I will walk us through the basic 5 steps to getting started. I suggest using these simple steps and then getting more advanced as you learn more.
I will keep it simple and I will end with my favorite - yet simple google ads trick  that helped me reach my $1M sales goal in 12 months.
I am walking you through the basics, so you know how simple it is to run your first campaign on google ads!
Total Time Needed: 30 minutes
Step 1 : Set up your account in Google.
Step 2 : Add your payment details.
Have your keywords ready. Use the keyword research you’ve done for Amazon PPC and your listing . 
Step 3 : Create an exact match campaign on Google. Put in the same exact keywords you want to rank and win for on Amazon into google!
Step 4 : Direct the campaign to the main link for your product on Amazon. Do not get fancy here, do not create a custom link—as it may add complexity. Do that later when you are more comfortable with your ads and results.
Step 5: Budget! Apply a $5-50 per day budget. Google will suggest campaign budgets to you for your keywords.
That’s it! You created your first Google Ads campaign.
The Goal is not to convert.. Yet. Don’t get lost in the tracking and ROI right away when you launch. This is about boosting your Amazon listing ranking on Amazon.
Also consider outside traffic with Facebook Ads, Influencers and Email.
If you are interested in my team and I helping you start, grow, and scale your own Amazon biz book a strategy call HERE.
I have now inspired you to take 30 minutes to set up your google ads campaign, stay tuned for more advanced outside traffic tips to come on this Podcast and until then.
STAY FEARLESS!!!
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
 

#13 Winning on Amazon FBA with Creative Content & Amazon Inspire in 2023

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
#Amazon #AmazonFBA
Mary Paredes is the Creative Director at Share It Studio and an expert at helping Amazon Sellers increase their conversion rates through visual content.
It’s not just about making the content beautiful but rather making content (photos & video) that is going to get results.
They levarge PickFu to test and measure each image to see which one is going to perform best.
Effective video is absolutely essential for your Amazon listing.  Videos done right will give you a massive advantage over your competition.
One thing to keep in mind is the type of video that works well on one platform won’t necessarily be a good fit for another platform.  It is important to understand what types of videos will get the best results.
Amazon Inspire is an app that is very similar to TikTok. Mary strongly recommends you take advantage of this huge opportunity .
Inspire not only shows your video but it also will link to your product. It is a very easy to use app.
The video content that works best on Inspire and Instagram is relatively short and
Connect with Joie:
Joie’s Instagram
Joie’s LinkedIn
Connect with Mary
Mary’s LinkedIn
Share It Studios
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

#12 Selling on Amazon FBA as a Side Hustle - 15 Minutes of Fearless

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
 
Many people are turning to side hustles as a way to make extra income, and selling on Amazon is THE best side hustle that can eventually replace your 9-5 and beyond. 
But how can you succeed at selling on Amazon while balancing multiple priorities and limited time and resources? 
It is important to understand the basics of selling on Amazon. To start, you'll need to set up a seller account.  You need to find a product sell. You'll need to optimize your listings with keywords and high-quality images to increase visibility and attract your buyers.
Don’t have a product to sell yet? Checkout this 15 Mins of Fearless Podcast, Episode 10 I did recently HERE.
My best tip is to: Set Realistic Goals! With your money and margins! 
While it's possible to make a significant amount of money - and we are always hearing of the multi million dollar Amazon sellers! YET it is important to remember that success takes time and success takes effort. 
Know your number!! 
 This means understanding your profit margins, your expenses, and your break-even point. By knowing your numbers, you'll be able to set realistic revenue and profit goals for your business.
Once you have steady sales and inventory is under control, it might be time to push your price up. 
It is okay to start small - but it’s most important to start, that is where you start to see the magic. You cannot be successful on Amazon if you never start. 
If you want my help to get started send me a DM on Instagram: @JoieRoberts.Official book a free strategy session here: www.amzinsiders.org/apply
Until next time Stay fearless!!
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
 
 
 

#11 She’s a Goal Digger! Amazon AD Spend & Profit Margins - How to Find the Balance

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
 
Been trying to optimize your Amazon ads, but to no avail? What’re you possibly missing?
Most likely, you’re following the footsteps of someone who comes with:
> a higher/lower budget,
> starkly different comfort levels, and, most importantly,
> disparate goals.
In today’s episode, Elizabeth Greene, Co-Founder of Junglr, a specialist Amazon marketing agency, joins Joie to talk about setting goals that uncover what’s important to yourself and creating Amazon advertising strategies tailored to them. The whole challenge, if you look at the big picture, lies in striking a balance between spending money on advertising to generate sales and keeping profit margins at a comfortable level.
So if you want to master Amazon advertising? Focus on highly relevant keywords and target your exact market to see a return on investment. You don't (necessarily) have to compete with the big dogs - just map out a strategy that aligns with your personal comfort levels and brand goals. And remember, the initial investment in advertising is a necessary step in launching a product!
Also, keep in mind NOT to give up on keywords that aren't converting - retargeting and bid control can work wonders! The most successful Amazon sellers stay curious, analyze data, and adjust their strategies accordingly. So be data-driven, stay open to new approaches, and crush it on Amazon!!
Until next time.
Time Stamps
[00:00] Intro
[00:42] Meet Elizabeth Greene
[01:35] The importance of looking externally at goals and connecting them with your internal deep desires in life for success in your Amazon selling career.
[07:48] Why Elizabeth decided to work from home and what led her to the decision?
[11:33] What does Elizabeth want to achieve on Amazon? What can you learn from her goal-setting?
[18:11] Looking at the Amazon picture in whole and deciphering your ‘why’.
[20:52] Understanding brand goals and why it’s important.
[26:05] Amazon ad metrics: search volume and depth of keywords.
[29:23] Mastering the keyword opportunity with ads.
[33:59] When to use and not use negative keywords.
[37:08] What does it take to be a successful seller?
[41:57] Using AI for help with advertising and selling on Amazon (Or, can you? Would it wipe out your job?
 
Connect with Joie:
Instagram: @joieroberts.official
LinkedIn: @joietamkinroberts
Connect with Elizabeth:
LinkedIn: @elizabeth-greene-junglr
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

#10 What should YOU sell on Amazon? 15 mins of Fearless with Joie Roberts

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
Host and 7 Figure Seller Joie Roberts answers the number one question she gets many times a week… even many times a day. 
That question is: What should I sell on Amazon!!!  
Here are her 5 proven methods to finding the right product for you to sell:
#1 Keyword Research - Think in key words. When you are shopping online - you put in the keywords you’re looking for. Do this in the search bar on Amazon and suggested top searches come up - giving you product ideas that have high search volume by customers looking to buy. You can also get the the Helium10 extension and research tools here: www.amzproductspotter.com 
#2 What is the competition - or the barrier to enter on Amazon - is it already saturated?  I like to look for lower competition with high demand in terms of search volume and keyword opportunities. 
#3 Look at the reviews!  Look at the reviews on Amazon of the products that are already selling, this is the opportunity to find a way to improve the product. You can find simple tweaks to improve a product by listening to people who have already used it and wrote a review, especially the bad reviews. 
#4 Check sites off Amazon: What is trending on instagram, pinterest and tiktok?  How about Etsy? I love to tell people to stop shopping and start selling!
#5 The right product for you to sell is different from what I am going to sell. For me, I prefer to sell more expensive products - like $100 or above. I am comfortable in the luxury product space. Think about your budget and what you’re comfortable making per unit to get started.
Bonus tip! The first product you sell on Amazon does not have to define you! Don’t overthink it, it is more important to get your products up on amazon and selling than to overthink every step. The what if's can hold you back.
Once you make the decision to sell on amazon, keep the momentum going - we all make mistakes, you want to make your mistakes quickly and adjust and keep building your business. 
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
 
 

#9 Pearl Ausch – Success Story! From selling used cars to Global Amazon FBA Businesses & the kosher phone

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
#AmazonFBA #Amazon #Ecommerce #Money #Kosher
In this episode Amazon Selling Expert Pearl Ausch shares her views on making money on Amazon and her unique perspective on growing a company while keeping a healthy relationship with money.
Pearl is the Chief Operating Officer (COO) of Frisbi living in Brooklyn in the Hasidic community and is a mother of three.  Frisbi helps Amazon brands scale globally and is a preferred partner of Amazon.
Pearl shares the key to getting everything done is that everything has to be planned and on the calendar.  If it’s not on her calendar then it is not happening.
Her family is a product of the Holocaust survivors.  She shares how in the community parenting has changed a lot today vs her growing up.  Her parents did push her a lot to be successful although she shared she did not do well in school academically. Today there is a much bigger focus on helping people love themselves and therapy when needed.
Pearl and her husband started on Amazon by selling gift baskets.  They grew the revenue quickly to the point they were doing over a million dollars in just six weeks but struggled to be profitable.
Pearl and her husband learned some very valuable lessons including how to manage cash flow, limit overhead, and the importance of using a 3PL (third party logistics) warehouse to become more profitable.  As a result her husband started a 3PL called Tactical Logistics.
Pearl strongly advises against using credit card and taking on debt. While debt can be helpful in some cases often it can be a “snake” that sneaks up on people and puts them in a hole they can not get out of.
Teach yourself and your family how to manage your finances.
While scaling your business globally is a huge opportunity there are also a lot of details you need to ensure are implemented including product compliance, language differences, and logistics.  Frisbi helps solve all of these things for sellers.
Pearl recommends not to expand internationally until you’ve done everything you can to maximize your sales and profitability in your domestic market.  Then make sure you are fully invested and ready to scale internationally.
Managing your financials and P&L (Profit and Loss) is critical.  First step is making sure your books are in order is a first step and then study your results, and put in a plan of action to improve.  Budgeting, budgeting, and more budgeting.  She highly recommends Dave Ramsey.
Her advice for helping your kids with money is to make sure they understand money has to be earned.
People that are successful have a budget.
She has a “Kosher” phone!  This means her phone is completely app free to help her limit all distractions and be much more productive and to be more available for her children.
Pearl and her team run their company using EOS, Entrepreneurial Operating System.  It helps ensure “everyone is in the right seat” and provides a complete management system that helps entrepreneurs reach their business goals.  Pearl highly recommend the book Traction.
Follow Pearl Ausch on LinkedIn HERE
Follow Joie Roberts on LinkedIn HERE
Check Out Frisbi Here 
Reach out to Joie on Instagram @JoieRoberts.Official
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
 

#8 Elizaveta Ritz - Amazon Amplified: Leveraging Social Media to Boost Your Sales

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
#AmazonFBA #Amazon #Ecommerce #SocialMediaMarketing
In this episode Elizaveta Ritz of Ritz Momentum shares her journey as a young entrepreneur in the Amazon space and how to make a huge impact through social media marketing.
She shares what it takes to prepare and execute their marketing strategy at the biggest Amazon events, such as Prosper and other industry events.
At Helium 10’s Sell & Scale Event, Elizaveta leveraged the “leaderboard” app to really make a name for herself as she ranked in to top 2 among all attendees throughout the conference!
Host Joie and Elizaveta actually met through both being on the leaderboard at the conference.
Elizaveta shares her scary conversation of telling her immigrant mother that she wanted to stop going to school to focus on business.  She at an early age knows what she wants and shares the key is to have the work ethic to make it happen.
While Elizaveta is an industry expert in the social media space she really limits her own consumption of Social Media including never scrolling through TikTok.
You can use social media to find amazing products to sell on Amazon.  Elizaveta walks through the exact methodology she uses to help clients of Ritz Momentum.
Another important social media strategy is to build your brand on Instagram way before you launch your product!
It’s important to do Brand Name research and check name saturation via both Instagram hashtags and via Google searches.
A great tip is to focus on some of the small and medium searched hashtags and then work up to larger ones in the future.  If you build success using this method on Instagram your odds of success for your product on Amazon are very high.
Amazon Inspire is a powerful new app that is very similar to Instagram but is for Amazon products.  The key is post high quality content on Inspire and that cross post to multiple platforms as you never know which platform your content will work really well.
Her big plans and advice for 2023 is to keep hustling and to make sure the content you create and your followers are authentic!  What matters is buyers not your number of followers!
Follow Elizaveta Ritz on Instagram HERE
Check Out Ritz Momentum HERE
Reach out to Joie on Instagram @JoieRoberts.Official
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
 

#7 Destaney Wishon – 2023 Hot Trends for Selling on Amazon FBA & Walmart

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
#Walmart #AmazonFBA #Amazon #Ecommerce #LadyBoss
In this episode Amazon Selling Expert Destaney Wishon joins his host Joie Roberts and shares her expertise on how to drive more sales on Amazon FBA as well as Walmart Marketplace.
Destaney Wishon is the CEO & Co-Founder of BetterAMS which helps brands increase their sales on Amazon.
 In order to be a leading Amazon agency Destaney shares how she optimizes her time (including not going to the grocery store!) to both scale her business while also providing outstanding results to her ecommerce clients.
One of Destaney’s biggest pieces of advice is to identify what you DO NOT want to do and do not want to give up vs just thinking about what you want to achieve.
Her perspective that Amazon is heavily rewarding those that are focused on the creative and on really building a their own Private Label Amazon Brand.  Think about what do Customers actually want to see.  This includes a lot more video and advanced selling tools to make Sellers better brand builders.
Amazon DSP is a very powerful channel that provides sellers to very granular Customer Segmentation.
ChatGTP AI is a powerful way BetterAMS is working on enhancing capabilities to all of their Clients.
Destaney shares how she grew her LinkedIn to over 28,000 followers and has built a large and authentic community!
Niching down is really important in order to be able to scale.  Whether its your physical product or your agency stay focused on what it is you do best as you can’t be everything to everybody.
Destaney shares her tips on the best social platforms to focus on outside of Amazon!  It’s really critical to create your content in a way so that its scalable across multiple social platforms.
Being an Amazon Seller requires focus on so many different areas.  Destaney recommends to begin outsourcing functions such as PPC as soon you have enough margin to do so.
Destaney shares her secret that no one has it all what they might have is just more confidence and capital!
Destaney and Joie both share what a life changing experience Selling on Amazon is!
Follow Destaney Wishon on LinkedIn HERE
Follow Joie Roberts on LinkedIn HERE
Check out BetterAMS HERE
Reach out to Joie on Instagram @JoieRoberts.Official
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp