Fearless Sellers - The Women of Amazon

#22 The Story How Joie Went from $0 to $1 Million in12 Months - 15 Minutes of Fearless

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
In this episode, AMZ Insiders Managing Partners, Joie Roberts and Jamie Davidson discuss how Joie reached $1 million in Amazon sales in just 12 months. Joie shares the strategies that led to her success including importance of finding the right product and learning from one's journey.
Show Notes:
Joie's journey from zero to $1 million in sales on Amazon in just 12 months.
How to find the perfect product to sell on Amazon.
Focusing on high-cost products and maintaining healthy margins.
Leveraging personal contacts and industry experience to find innovative products.
Importance of finding the right product for your unique situation.
Joining a coaching program to avoid wasting time and money.
The benefits of having a mentor and a community to support your Amazon journey.
Knowing your strengths and tailoring your approach to selling on Amazon.
The power of having a plan and goal in mind for your Amazon business.
Joie's second brand - a passion project with a long-term plan.
The importance of keeping things simple and learning from experience.
Confidence and skill-building from selling on Amazon.
Mentoring others and celebrating their successes.
Perseverance, learning from your customers, and perfecting your brand.
Join Joie and Jamie as they discuss their experiences and learnings from going from zero to $1 million on Amazon.
Discover the secrets of finding the right product, leveraging personal contacts, and the importance of having a mentor and community to support your journey.
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

#21 The Ultimate Amazon FBA Story - Stuck Inventory, Lawsuits & A BIG EXIT

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
 
Selling on Amazon without safety standards or certifications? Looks like a slippery slope! Because one misstep, and you'll lose all you’ve built in a blink!
Today, learn the importance of standards and certifications from a fellow seller who scaled their business remarkably high before eventually selling it to a bigger company.
In this episode, we’re featuring the inspiring story of an optometrist couple who quit their jobs to grow a successful online business selling eye care products on Amazon!
So, how did it all happen?
Jenna and Travis Zigler were in search of a more fulfilling career when they decided to quit their traditional jobs to open two optometry practices. While they enjoyed better fulfillment and peace of mind, they had so few patients coming that they started to get bored. Sometime later, Travis discovered the Amazing Selling Machine course, which the two of them took and used as the key to starting their own online business, Eye Love.
At first, they sold polarized sunglasses, but a patient's complaint about the high price of a prescription medication for dry eyes led them to pivot into the dry eye market. They built a community around their brand, with 25,000 followers on Facebook, and expanded their product line, despite many problems along the way. Eventually, Eye Love made it into the hands of a larger brand, hence allowing Jenna and Travis to continue their passion for providing eye care to people in need!
As they sit with Joie in today’s episode, they describe their eventful journey selling and winning on Amazon, and through it teaching you theimportance of perseverance, innovation, and finding a mentor to succeed in business. Tune in to this episode, now or whenever you have time! But don’t miss it
Episode Highlights:
The importance of finding a mentor and persevering through setbacks to succeed in business.
The potential of taking courses to learn how to sell online and pivot into new markets.
The importance of meeting safety standards and obtaining certifications for products sold in the US.
The challenges of balancing business, personal life, and a medical practice.
The potential for outsourcing and hiring to help grow a business.
The possibility of selling a business to a bigger brand to reach more people and achieve greater impact.
Meet Jenna
Jenna Zigler is an optometrist and entrepreneur who, along with her husband, built, scaled, and sold a winning Amazon eye care business.
Timestamps
[0:04] Meet Dr. Jenna and learn about her optometrics background.
[2:34] How Jenna and her husband started Eye Love.
[7:12] The importance of having a mentor and how Jenna learned it through building her business.
[9:48] How did you decide on the price point for your product on Amazon?
[15:04] Certifications, regulations, compliance and why they matter on Amazon.
[21:24] Jennifer Aniston and the lawsuit they faced with their brand’s logo.
[24:16] Customs regulations and what followed after facing a lawsuit from another brand.
[28:20] Why customer service was the first thing they outsourced in their business.
[30:38] The turning point when Jenna and Travis decided to sell the business.
[35:38] Jenna and Travis’ thoughts on giving back to the community.
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

#20 Our BIGGEST Mistakes selling on AMAZON FBA Revealed

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
In this episode, Joie Roberts and Jamie Davidson from AMZ Insiders discuss some of the mistakes they've made as Amazon sellers and how to overcome these challenges. Both share valuable insights on money management, inventory management, and branding in order to help other sellers avoid these common pitfalls.
Key Points:
Managing Ad Spend: Jamie shares a mistake he made with Facebook ads, spending $15,000 in just a few days with zero return. He emphasizes the importance of understanding the platform and having a clear strategy before investing heavily in advertising.
Inventory Management: Joie shares her struggle with managing inventory during peak sales seasons, resulting in missed opportunities for revenue. Proper planning and inventory management are crucial for maintaining a healthy business on Amazon.
Branding and Trademark: Jamie shares the importance of proper trademarking and branding on Amazon, after losing a product line due to trademark infringement. Ensuring you have the rights to your brand name is essential for taking advantage of Amazon's brand registry benefits.
Focusing on All Products: Joie discusses the importance of not neglecting other products in your portfolio, even when you have a "hero" product. Every product offers an opportunity for growth and additional revenue.
Advice:
Invest time in learning about ad platforms and strategies before spending significant money on advertising.
Plan and manage inventory properly to avoid stockouts during peak seasons.
Make sure you have a clear trademark and branding strategy to avoid potential infringement issues.
Focus on marketing and optimizing all products in your portfolio to maximize revenue potential.
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

#19 Uber Driver John’s First Month Selling on Amazon FBA - His Wild Ride to Success

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
Get started and take your Amazon business to the next level HERE
#Amazon #AmazonFBA #SellOnAmazon
You’re on your desk, staring at the clock, counting down the seconds until you can escape your 9-to-5 job.
The fluorescent lights hum, the air conditioner rattles, and your cubicle walls feel like they're closing in on you. You've always had a burning passion for entrepreneurship, but you're not quite sure how to turn that dream into a reality.
That's when you stumble upon our podcast episode featuring John Simms, a successful Amazon seller of home decor items. As he shares his journey of starting his own business, you feel like he's speaking directly to you. You can relate to his feelings of unfulfillment with the regular 9-to-5 job and the desire to make a living doing something you're truly passionate about.
John's story is an inspiring reminder that with passion and determination, you can achieve your goals and turn your dreams into a thriving business. As the conversation continues, you're drawn in by his words of encouragement and advice on building a successful brand and providing a complete customer experience.
Interestingly, the conversation also delves into the challenges of time management when starting a business and the importance of prioritizing and managing your time efficiently. As you listen, you can't help but feel energized and excited about the possibilities of building your own e-commerce business.
This is the Fearless Sellers Podcast where you’ll find that conversation. If you're feeling stuck in your 9-to-5 job and yearning to turn your passion into a thriving business, take inspiration from John's story and remember that anything is possible with passion and determination. Who knows, you might just be the next big Amazon success story, and your dream of being your own boss could become a reality!
Episode Highlights:
Pursue your passion: John's success story highlights the importance of pursuing your passion and turning your dreams into a reality.
Confidence and determination: John's confidence and determination led to his success, and it's important to believe in yourself and your abilities as an entrepreneur.
Customer experience: Providing a complete customer experience is essential to building a successful brand and retaining customers.
Time management: Managing your time efficiently is crucial when starting a business. Prioritize your time and block out specific portions of the day for different activities.
Learn from mistakes: As an entrepreneur, you will make mistakes, but it's important to learn from them and use them as opportunities to grow and improve your business.
Take pride in your work: As an entrepreneur, take pride in your work and the products or services you provide. Your passion and dedication will reflect in your brand and attract customers.
Timestamps
[0:04] Meet John.
[2:40] What was John’s problem prior to getting started with Amazon?
[5:13] How did John get into the Amazon business?
[11:30] The importance of getting around the right people.
[14:32] The shift from excitement to confidence in your brand.
[20:31] You want to be on the fearless sellers podcast.
[22:28] Lessons John learned from his competitors.
[25:12] How to manage your time as an entrepreneur.
[31:09] Taking inventory of what you’re doing.
[34:43] The importance of taking action.
 
Meet John
John is a home decor entrepreneur who found success on Amazon through Amazon FBA.
Connect with John
Instagram: @ja_sims
Connect with Joie Roberts
Instagram: @JoieRoberts.official
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

#18 The Newest AI ChatGPT 4.0 is Here! What You Need to Know Now - 15 Minutes of Fearless

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
 
#Amazon #CHATGPT #AI #FBA
Segment 1: Introduction to AI chat tools
As businesses continue to explore new ways to engage with customers online, artificial intelligence (AI) chat tools are becoming an increasingly popular option. These tools leverage AI algorithms, such as the Generative Pre-trained Transformer (GPT) or Gradient Boosting Trees (GBT), to interact with customers in real-time via chat.
Segment 2: Amazon's chatbot mastermind: Jamie
One example of an AI chat tool is Jamie, a chatbot developed by Amazon. Jamie is a powerful tool that can hold conversations with customers, answer their questions, and even make product recommendations. This tool uses a combination of GBT and GPT algorithms to provide an intuitive and engaging chat experience.
Segment 3: Using prompts to guide the conversation
To make chatbots like Jamie more effective, developers often use prompts to guide the conversation. These prompts are a set of basic terms or questions that can help steer the chat in the right direction. By using prompts, chatbots can keep the conversation on topic and avoid getting sidetracked.
Segment 4: Fearless listing and selling with AI
For businesses looking to sell products online, AI chat tools can be a game-changer. By using tools like Jamie, businesses can engage with customers in a way that feels natural and intuitive. This can help build trust and ultimately lead to more sales. With AI chat tools, businesses can become fearless when it comes to listing and selling products online.
Segment 5: The power of thought listing
To get the most out of AI chat tools like Jamie, it's important to take the time to carefully consider your thought listing. Thought listing involves thinking about the questions and concerns your customers are likely to have, and then coming up with responses in advance. By doing this, you can create a more seamless chat experience that feels more like a conversation than a scripted interaction.
Segment 6: Conclusion
In conclusion, AI chat tools are a powerful way for businesses to engage with customers online. By using GPT and GPT algorithms, combined with carefully crafted prompts and thought listing, businesses can create a chat experience that is engaging, intuitive, and effective. With these tools, businesses can become more fearless when it comes to listing and selling products online.
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

#17 From Lingerie to Home Decor - Standing out from the Crowd on Amazon FBA

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
#Amazon #AmazonFBA #SellonAmazon
Imagine you're scrolling through Amazon, consuming pages and pages of information to find the perfect cookware.
Yet, all the listings seem bland and uninteresting.
Suddenly, your eye catches the image of a storefront with an attractive hero image.
The next thing you remember is scrolling through THEIR listings and reading the reviews people wrote for them. That's the power of attractive storefronts, according to Fatos, our guest for today’s episode who’s an Amazon seller and listing optimizer with a wealth of experience in the industry.
In this conversation with Joie, Fatos Fatin shares her journey from an entrepreneur selling laundry and swimwear in upscale London locations to helping other Amazon sellers optimize their listings and storefronts. Along the way, she learned the importance of having a strong brand identity and utilizing free features like plus content to showcase products and engage customers.
So, whether you're a seasoned Amazon seller or just starting out, this conversation will provide valuable insights into utilizing free features, storytelling, and showcasing your brand's unique identity to attract and engage customers.
Here are the highlights from this conversation:
Have an attractive hero image on your Amazon storefront to attract customers.
Don't be afraid to pivot your product line if one product isn't performing well.
Outsourcing technical and complicated tasks like PPC can be helpful.
Take advantage of free features like plus content to showcase your brand's story and products.
Tell a story with your content to engage customers and showcase the different uses and features of your product.
Home decor is a good category for new sellers to start in.
Timestamps
[0:04] How and why should you identify your hero’s image for your Amazon storefront?
[1:59] Get to know Fatos
[6:44] What Fatos learned from manufacturing and selling overseas on Amazon.
[8:39] How Fatos got into the home goods industry.
[13:46] The challenges to building a personal brand.
[15:38] How to outsource your Amazon business.
[20:59] The importance of content and bullet points in your Amazon listing.
[22:47] The benefit of videos, story-telling, and A-plus content for Amazon selling success.
[23:04] What is A+ content and how can you make the best out of it?
[27:27] How to use A+ content in the home decor category?
[29:36] Creating content and optimizing your Amazon listings.
 
Connect with Fatos
LinkedIn: https://www.linkedin.com/in/fatos-fatin-21399119/
Connect with Joie
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

#16 Millionaire Traits of Our Most Successful Amazon Sellers - 15 Minutes of Fearless

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
#Amazon #AmazonFBA #SellOnAmazon
In this episode of the Fearless Sellers Podcast, we delve into the common traits shared by our most successful Amazon Selling Coaching Clients who have built thriving Amazon businesses.
Passion & Persistence:
Our successful clients possess a strong passion for their products and an unwavering persistence to achieve their goals.
Adaptability:
They are quick to adapt to changes in the Amazon marketplace, using feedback and data to improve their strategies.
Willingness to Learn:
Our clients are eager to learn from experts and invest in their own education, staying informed about industry trends and best practices.
Strong Business Acumen:
They understand the importance of financial management, supply chain management, and marketing to drive success.
Emphasis on Customer Experience:
Our top clients prioritize customer satisfaction, ensuring they provide quality products and excellent customer service.
Collaboration & Networking:
They work well with others and leverage the power of networking to build relationships and grow their businesses.
Data-Driven Decision Making:
Successful clients utilize data and analytics to make informed decisions, continually optimizing their Amazon business strategies.
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

#15 Secrets to Product Sourcing for Amazon FBA Sellers - Beyond China & Alibaba with Yulia Blinova

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
 
#Amazon #AmazonFBA #AmazonSeller
You can get ALL THE flexibility you want in your life as an Amazon seller. Don’t believe us?
Listen to Yulia Blinova, how her foray into the world of Amazon FBA and FBM by chance eventually helped her pursue hers and her husband’s love for travel. Launching their first product: LED charging cables at modest sales of around $20,000 per month, the husband-wife duo centered their focus on their Amazon business more over time, diving into personal protection brands soon after, including RFID blocker cards, sleeves, wallets, car key fob pouches, and more.
But running a successful business isn't without its challenges, even if it's a husband and wife team. Yulia discusses the ups and downs of working together, finding joy in building businesses, and the importance of hobbies like motorcycle riding, hiking, skiing, and snowboarding. She also prioritizes taking time to relax and recharge, like treating their team to a trip to Bali as a reward for their hard work.
As an Amazon seller, Yulia's journey offers valuable insights into the world of e-commerce. From finding the right products and suppliers to balancing work and personal life, Yulia and Sebastian's story is one of resilience, creativity, and entrepreneurial spirit. So, whether you're just starting out or looking to take your Amazon business to the next level, take inspiration from Yulia and embrace the possibilities that lie ahead. Tune in to this episode for more!
Episode Highlights:
The business can start accidentally or by chance, and it is important to do research and learn as much as you can about Amazon and e-commerce.
The costs per click for advertising were not as high in the past, but now it is essential to budget for advertising costs.
Personal protection products, such as RFID blocker cards, sleeves, wallets, car key fob car key pouches, etc., were some of the first products they sold on Amazon.
Sales do not have to be substantial to quit a corporate job and pursue an Amazon business, but it is important to have a plan and budget for costs.
Being a digital nomad is possible while running an Amazon business, and remote work for other companies can provide additional knowledge about the e-commerce industry.
Timestamps
[00:04] How to find the right factory for your product’s manufacturing, quality management, and transportation requirements?
[01:43] Yulia’s way into selling on Amazon
[06:35] How much did it cost Yulia to start the business?
[09:08] Building a business with your spouse: Yulia’s thoughts.
[14:13] How to source outside of China?
[18:36] How Yulia and her husband work together despite being different from each other in their working ways.
[21:49] The importance of having a good team.
[26:37] Running a business together as a couple.
[29:38] Advice for husband and wife business partners.
[35:18] What’s next for Zignify?
Connect with Yulia
LinkedIn: https://www.linkedin.com/in/yuliyablinova
Check out Zignify
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

#14 How to Run Google Ads to your Amazon FBA Product Listings - 15 Minutes of Fearless

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
#Amazon #FBA #GoogleAds
Welcome to 15 mins of Fearless!
Amazon is keeping close tabs on all the traffic coming to its platform and can identify where it comes from. You want people / potential buyers to see your Amazon listing?  You need traffic to flow to your listing.
Amazon loves outside traffic - meaning links that are from other websites not owned by Amazon. The two types of traffic are organic and paid.
Although Amazon will reward both types of external traffic campaigns (organic and paid), I have reason to believe they prefer paid traffic… Here's why!  These new eyeballs coming from external sources could result in Amazon Prime Members! Amazon now has shopping data on these new visitors that you brought in from external sources.
They can now market to them with ads and emails and they didn’t have to pay to get these people - you brought them in for Amazon!
Makes Sense why Amazon would give you a nice boost for bringing people in right? If you join the Brand Referral Bonus Program - then you will also get a percentage of kickback from Amazon on your own sales! Typically it’s around 10% For the Brand referral bonus you need to be Brand Register.
If you are selling on Amazon, you are going to be running Amazon PPC especially at product launch and you need to be running Google Ads as well! The first 30- 60 days of a product launch are super important to your ranking on Amazon. This is often referred to the Honeymoon phase.
Google Ads are simple to set up and google is the go to platform for people looking for information. If you’re new to running Google Ads, I will walk us through the basic 5 steps to getting started. I suggest using these simple steps and then getting more advanced as you learn more.
I will keep it simple and I will end with my favorite - yet simple google ads trick  that helped me reach my $1M sales goal in 12 months.
I am walking you through the basics, so you know how simple it is to run your first campaign on google ads!
Total Time Needed: 30 minutes
Step 1 : Set up your account in Google.
Step 2 : Add your payment details.
Have your keywords ready. Use the keyword research you’ve done for Amazon PPC and your listing . 
Step 3 : Create an exact match campaign on Google. Put in the same exact keywords you want to rank and win for on Amazon into google!
Step 4 : Direct the campaign to the main link for your product on Amazon. Do not get fancy here, do not create a custom link—as it may add complexity. Do that later when you are more comfortable with your ads and results.
Step 5: Budget! Apply a $5-50 per day budget. Google will suggest campaign budgets to you for your keywords.
That’s it! You created your first Google Ads campaign.
The Goal is not to convert.. Yet. Don’t get lost in the tracking and ROI right away when you launch. This is about boosting your Amazon listing ranking on Amazon.
Also consider outside traffic with Facebook Ads, Influencers and Email.
If you are interested in my team and I helping you start, grow, and scale your own Amazon biz book a strategy call HERE.
I have now inspired you to take 30 minutes to set up your google ads campaign, stay tuned for more advanced outside traffic tips to come on this Podcast and until then.
STAY FEARLESS!!!
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
 

#13 Winning on Amazon FBA with Creative Content & Amazon Inspire in 2023

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
#Amazon #AmazonFBA
Mary Paredes is the Creative Director at Share It Studio and an expert at helping Amazon Sellers increase their conversion rates through visual content.
It’s not just about making the content beautiful but rather making content (photos & video) that is going to get results.
They levarge PickFu to test and measure each image to see which one is going to perform best.
Effective video is absolutely essential for your Amazon listing.  Videos done right will give you a massive advantage over your competition.
One thing to keep in mind is the type of video that works well on one platform won’t necessarily be a good fit for another platform.  It is important to understand what types of videos will get the best results.
Amazon Inspire is an app that is very similar to TikTok. Mary strongly recommends you take advantage of this huge opportunity .
Inspire not only shows your video but it also will link to your product. It is a very easy to use app.
The video content that works best on Inspire and Instagram is relatively short and
Connect with Joie:
Joie’s Instagram
Joie’s LinkedIn
Connect with Mary
Mary’s LinkedIn
Share It Studios
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp