Fearless Sellers - The Women of Amazon

#32 Advanced Strategies for Scaling Your Amazon Business: Insights from a Top 100 Seller - 15 Minutes of Fearless

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
In this episode of Fearless Sellers, Joie Roberts and Jamie Davidson discuss advanced strategies for scaling your Amazon business, with a focus on forecasting. Jamie, a top 100 seller on Amazon with over $100 million in sales, emphasizes the importance of viewing forecasting beyond just the aspect of an Amazon business, and draws on his experience as a former Home Depot store manager to provide insights on inventory management. By understanding the nuances of forecasting, Amazon sellers can better manage their physical product and avoid any potential pitfalls.
[00:01:00] Forecasting for Amazon business.
[00:04:09] Forecasting and inventory management.
[00:09:24] Expanding to international markets.
[00:11:14] International Expansion Opportunities.
[00:14:53] Scaling your business strategies.
forecasting, Amazon business, inventory management, turns, long term storage fees,inventory, capital, forecasting, sales rate, Amazon,inventory management, forecasting, Q4, automated inventory management tools, relationships with suppliers,expansion, international markets, retail, sales, advice,buyer, opportunity, exit, markets, expansion,inventory management, forecasting, international markets, retail, Walmart
Jamie Davidson is a top 100 seller on Amazon who has sold over $100 million worth of products and has a massive warehouse. He is the business partner of the podcast host at AMC Insiders. Davidson's philosophy is focused on maximizing profits through strategic market testing and fearlessly selling on Amazon, with a priority on the North American market.
Connect with Joie on Instagram  https://www.instagram.com/joieroberts.official/
Join our Free Fearless Sellers Newsletter for the latest Amazon FBA tips and strategies at www.FearlessSellers.com
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
 
 

#31 The Amazon All-Star - The Secret to Scale Sales

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
In this episode of the Fearless Sellers, the Women of Amazon podcast, host Joie Roberts interviews Melissa Burdick, former Amazon employee turned co-founder and president of Pacvue, a software company focused on helping brands succeed on Amazon. Burdick shares her experiences working at Amazon from 2005 onwards, as well as her insights on the growth of the platform and the development of Amazon PPC tools. The conversation explores the evolving landscape of Amazon for sellers and the challenges and opportunities that come with it.
 
[00:02:45] Amazon's growth period stories.
[00:07:05] Designing for online sales.
[00:07:48] Nimble e-commerce sellers.
[00:11:38] Amazon's API and PPC.
[00:17:44] Quick iterative feedback process.
[00:19:33] Partnership boundaries.
[00:23:35] Starting a successful business.
[00:27:07] Advertising self-service programs.
[00:31:30] Recruiting passionate team members.
[00:36:10] Breast cancer diagnosis and treatment.
[00:39:23] Partnership with Assembly.
[00:44:21] Leveraging strengths in integration.
[00:47:40] Scaling company culture.
[00:50:31] Hitting success after failure.
 
Melissa Burdick is a former Amazon employee and the co-founder and president of Pacvue, a software company. She believes that tools are essential for success and that partner relationships are key to success. Melissa also values hiring passionate people and leveraging strengths to succeed. She encourages others to stay motivated and fearless in pursuing their goals.
 
Connect with Melissa on LinkedIn: https://www.linkedin.com/in/melissaburdick/
Connect with Pacvue: https://www.pacvue.com
Connect with Helium 10: www.AMZProductSpotter.com
Connect with Joie Roberts on Instagram: https://www.instagram.com/joieroberts.official/
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

#30 5 Secrets for Building Partnerships for Your Brand - 15 Minute of Fearless

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
In this episode of Fearless Sellers, Joie Roberts and Jamie Davidson discuss five tips for building community around your brand. The first tip they mention is the importance of partnerships.
They specifically highlight their own partnership with Helium 10, which goes beyond just using each other's tools.
The hosts emphasize the benefit of connecting with other brands and working together to build a community. 
 
[00:02:39] In-person events for sellers.
[00:03:40] Attending Amazon Events.
[00:08:46] Collaboration over competition.
[00:12:33] Leading with value.
[00:14:25] Partnership and providing value.
Connect with Joie and Jamie on Instagram
https://www.instagram.com/joieroberts.official/
https://www.instagram.com/jamiedavidson.official/
Interested in a free strategy session to start or grow your own Amazon brand?
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
 

#29 Supplements & Skincare - How to Source and Scale for Amazon FBA

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
Building and Selling Million-Dollar Amazon FBA Brands with Melissa Vong.
In this episode of the Fearless Sellers podcast, host Joie Roberts interviews Melissa Vong, a successful serial entrepreneur who has built and sold multiple Amazon FBA brands. Melissa shares her experience and tips on how to build a million-dollar business, discussing her first brand, Namskara, a botanical skincare company.
Joie and Melissa also tackle the topic of selling supplements on Amazon and the challenges that come with it. Melissa's success in these ventures is attributed to tackling underserved niches and having a clear end goal. Listeners can gain insights on building a successful brand on Amazon and thriving in the competitive e-commerce industry.
[00:01:29] Natural Skincare on Amazon.
[00:03:45] Organic Certification for Products.
[00:09:47] Selling supplements on Amazon.
[00:10:45] Un-gating process for Amazon.
[00:14:53] Selling hemp products.
[00:17:35] Selling in Canada.
[00:22:52] Three ways to make money.
[00:26:46] Legacy skincare brand.
[00:28:56] Winning the Amazon algorithm.
[00:32:13] Entrepreneurial Ideas and Branding.
[00:36:23] Launching new brands.
[00:39:04] Moving to a new building.
#AmazonFBA #SellonAmazon #Ecommerce
Connect with Joie Roberts on Instagram @JoieRoberts.official
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

#28 *Breaking News: New Social Commerce with Amazon - 15 Minutes of Fearless

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
 
Are you interested in getting started on Amazon or want to learn how to sky rocket your existing brand?
Book You Free Strategy Session
#Amazon #AmazonFBA #SellonAmazon
In this episode of 15 minutes of Fearless, Joie Roberts is joined by Lauren Petrullo to discuss the latest updates in social commerce and how various platforms have partnered with Amazon selling to enhance the shopping experience.
The podcast focuses on social commerce, which is the intersection of social media and commerce interactions.
 
Key Takeaways:
The podcast discusses how TikTok, Pinterest, and Meta are all coming to stake their claim on what's happening with social commerce.
The recent announcement of a new Pinterest partnership with Amazon that allows users to shop directly on Amazon through Pinterest.
Pinterest is a highly engaging platform with over 463 million monthly visitors and is an important platform for Amazon sellers to optimize their presence.
There are recent changes to Facebook and Instagram's social commerce policies, including the requirement to enable checkout to be able to tag products, and the waiving of commissions for over a year.
Meta has announced that by April 2024, users who haven't enabled checkout will no longer have social commerce access.
The hosts emphasize the importance of considering each social media platform separately and creating strategies accordingly.
Amazon sellers are advised to create a business Pinterest account, repurpose posts already posted everywhere else and bring them to Pinterest, and optimize their Pinterest account to take advantage of the new development.
Conclusion:
This episode of 15 minutes of Fearless provides insights into the latest updates in social commerce and how Amazon sellers can take advantage of the new partnership between Pinterest and Amazon.
Check our Lauren Petrullo's company at https://mongoosemedia.us/
Follow and message Joie on IG at https://www.instagram.com/joieroberts.official/
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

#27 Data Driven Marketing Strategies for Social Explosion in 2023

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
Seeking a personalized collaboration to launch or elevate your Amazon venture?
Book your free strategy session HERE
In this episode of the Fearless Sellers, the Women of Amazon podcast, host Joie Roberts interviews Lauren Petrullo, founder and CEO of Mongoose Media. Petrullo shares her data-driven and design-focused marketing strategies and discusses her experience working with large skew brands in the baby beauty and food niches. They also talk about the benefits of referrals in the creative agency industry.
[00:01:03] BBF and Referrals.
[05:42] Pinterest as an underutilized platform.
[00:08:54] Pinterest for Amazon sellers.
[00:11:21] Pinterest as a search engine.
[00:15:09] Pinterest as unsocial social media.
[00:18:40] Repurposing video content.
[00:23:27] Repurposing content on social media.
[00:28:21] Google business profile.
[00:30:55] Pinterest organic visibility.
[00:33:28] Spring trends in search volume.
[00:37:11] Pinterest Marketing for Animals.
[00:41:25] Selling on Amazon.
The guest speaker on this podcast is Lauren Petrullo, the founder and CEO of Mongoose Media. She has been featured in Forbes magazine and has earned awards for her marketing talents. The podcast host introduces her as someone who uses data-driven and design-focused marketing strategies. Lauren emphasizes the importance of using diverse resources of traffic and not relying on one channel. She also mentions that her company has internal brands and an advertising hospital to test out strategies before implementing them for clients. Overall, Lauren is an experienced marketer with a proven track record of success.  Connect with Lauren on LinkedIn HERE
Host Joie Roberts is a leader in the Amazon coaching and consulting space.  Joie started, built, and sold her fast growing Amazon brand for over 7 figures in just over 12 months and is now helping many others due the same.
Follow Joie on Instagram and shoot here a DM that you heard her on the podcast here:  @JoieRoberts.official
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
 
Fearless Sellers, Amazon, Pinterest, Google, Facebook, Instagram, TikTok, YouTube, 

#26 Stop these 4 PPC Mistakes Amazon FBA Sellers are making right NOW - 15 Minutes of Fearless

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
In this episode, host Joie Roberts talks with Amazon PPC expert and AMZ Insiders coach Matt Atkins about common mistakes sellers make when advertising on Amazon using Pay-Per-Click (PPC).
They discuss key areas where sellers can improve their strategies and achieve better results on Amazon.
Outline:
Introduction
Interview with Matt Atkins, Amazon PPC expert
Mistakes Made by Seasoned Sellers
Overspending on branded terms
Focusing on ACoS instead of TACoS
Overinvesting in exploratory campaigns
III. ACoS vs. TACoS
Understanding the differences and their impact on overall business
Product Launch Mistakes
Insufficient keyword research
Overreliance on Amazon's automatic and broad campaigns
Prioritizing exploratory campaigns over targeted keywords
Advice on Negative Keywords
Lowering bids instead of negating non-converting keywords
Maintaining relevancy with minimum bids
Optimizing PPC Strategies
Importance of data analysis and targeting profitable keywords
Separating campaigns by match types
Limiting keywords in a campaign to 10-15
VII. Bid Adjustment Strategy
Utilizing automation tools for bid optimization
Emphasizing human oversight
Avoiding outdated data in bid adjustments
VIII. Joining a Community of Sellers
Benefits of sharing experiences and insights
Importance of honest discussions and knowledge sharing
By avoiding common mistakes and focusing on more effective strategies, sellers can improve their advertising performance and achieve better results on Amazon.
Follow Joie on Instagram: @JoieRoberts.official
Follow Matt on Instagram: @MattAtkins
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

#25 Finding Profits in the Chaos! A young couple turns a hobby into an 8 Figure Amazon FBA Business

In this episode of the Fearless Sellers podcast, host Joie Roberts interviews Becca Hadley, who, together with her husband, built an extraordinary $10 million Amazon business while raising their three children.
Starting with a passion for graphic design and custom wedding invitations, the couple ventured into selling on Amazon, launching their first product—a recipe card—in 2016.
As they progressed, they expanded their business to include unique party products and printables, leveraging their design expertise.
The Hadleys faced challenges when the COVID-19 pandemic hit, causing a significant drop in sales. This turning point led them to refocus, adapt their business strategy, and put distractions behind them.
They credit their ability to balance personal and professional life, as well as their strong partnership, to their success in the Amazon business. By setting clear goals for both family and business and maintaining a specific routine, they've managed to create a harmonious balance in their lives.
Some essential takeaways from their incredible journey include starting small, finding a niche, staying focused on selling winning products, maintaining a strong partnership with their spouse, setting goals, and establishing routines for both business and family life. Becca and her husband also emphasize the importance of "date nights," which allow them to step away from their work environment, have fun, and strengthen their bond as a couple.
The guest discusses the significance of nurturing personal relationships while running a business, managing money wisely, involving family members, and building a dependable team. They share their approach to managing inventory and finances in the early stages of their business, emphasizing the importance of an abundance mindset, hard work, and careful planning. The couple enjoys teaching their children about money, savings, and investing, which has further enriched their family life.
Furthermore, Becca talks about the importance of differentiating products through design, creating a strong brand on Amazon, and connecting with customers. By being adaptable and letting go of products or designs that aren't working, they've managed to build a thriving business with over 1300 SKUs. The Hadleys share their approach to scaling, setting annual goals broken down into smaller, manageable targets, and having regular meetings with their team to keep everyone aligned.
In addition to their success on Amazon, the couple has expanded their business to other platforms, such as Walmart and Etsy, and expressed interest in teaching others graphic design to help them achieve similar results. The Hadleys' story serves as an inspiring example of how determination, creativity, and a balanced approach to personal and professional life can lead to phenomenal success in the world of Amazon selling.
#AmazonFBA #SellonAmazon #FBA
Connect with Becca on Instagram @becca_a_hadley
Connect with Joie on Instagram @JoieRoberts.official
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

#24 Amazon Tool Time! - 15 Minutes of Fearless

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
As a valued Fearless Sellers listener book a free Amazon selling strategy call HERE
Amazon FBA seller tools can be both a blessing and a curse.
A blessing in that they make getting data and insights so much faster.  But be careful that you don't allow all this data to stop you from moving forward in your business.
Jamie started selling on Amazon over 10 years ago when there were very few third-party tools available for Amazon businesses.
They had to rely on identifying opportunities by analyzing market trends and consumer behavior.
The use of external tools became more prevalent in the industry, but Jamie emphasizes the importance of staying focused on your category and continuously innovating within that space.
Helium 10 is their preferred tool for product research, but they also use other tools like Chrome extensions to enhance their process.
They encourage sellers to think about what questions they want to answer in their business and what tools can help them solve those problems.
Jamie and Joie caution against getting too caught up in comparing data from different tools and getting lost in the analysis.
Jamie also emphasizes the importance of having SOPs in place and using tools to enhance and streamline processes.
Joie also suggest seeking out recommendations from the community and asking for advice on which tools can help solve specific problems in your business.
For a full list of all the Amazon tools Joie and Jamie use themselves go HERE
Connect with host Joie Roberts on Instagram @JoieRoberts.official
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

#23 A former Middle School Science Teacher lands herself on the Inc. 5000 list with 4 multi-million dollar businesses! The Ultimate Mompreneur - Alison Prince

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
 
#ecommerce #ladyboss #mompreneur
Selling products online is not a predictable game. You‘ve to be prepared for curves, pivots, and immediate change-of-plans. You’ve to be prepared to not let failures define you.
Alison J. Prince, our guest for today’s episode and an incredibly successful seller and entrepreneur, takes this lesson a notch higher and tells you that your first (or second or third) product doesn’t define you. In her personal journey, she’s learned to use every experience as a confidence-building learning. It’s the same lesson she used to coach her daughters to make six figures before reaching high school. And the same she’s using to teach her boys how to start a business face-to-face.
Join us on the Fearless Seller podcast today to learn from her the importance of being messy, learning, and not being afraid to pivot to new products.
Alison also discusses marketing trends and how they are shifting towards sustainable brands, storytelling, and human connection. And if you think standing out with over-edited videos and sales pitches is what works these days, you’ll be surprised to know it isn’t.
It’s blending in and peer-to-peer recommendations for the win! Learn more through the conversation.
Episode Lessons:
Use personal pain to create products that help others
Show compassion to customers
Create products that serve a specific audience
Keep a file of positive testimonials for motivation and a file of negative reviews for comedic relief and to show growth
Celebrate small wins and don't dismiss them
It's okay to pivot and try different products, Hershey started with caramel, Wrigley's started with baking soda, Jeff Bezos started with books
Entrepreneurs can get antsy and spread too thin, it's important to consolidate and not lose sight of the original goal of having freedom and enjoying life
Raw and natural videos work better than over-edited videos, blending in with people's world and peer-to-peer recommendations are effective in influencer marketing.
Small influencers can still drive significant sales.
Algorithms on social media platforms value good content.
Confidence in your product and knowing your customer is crucial.
You don't need to invent something new; you can sell what people are already buying.
Starting to sell now is more important than having a patented and trademarked idea from the start.
Meet Alison
Alison J. Prince is an online seller, business coach, and podcaster teaching people e-commerce to help people in their selling journeys.
 
Connect with Alison
Website: https://www.alisonjprince.com/
Alison's Instagram
Alison's YouTube Channel
 
Timestamps
[00:16] Alison’s journey into ecommerce.
[04:15] Give it a try: every opportunity teaches you something.
[09:28] How Alison taught her kids the art of selling.
[12:17] Alison’s first time selling something (it was a block of wood) and how that went
[18:32] The importance of making time for your family no matter the hustle.
[21:09] The consumer’s craving for connection.
[25:43] Alison’s journey selling her own products
[28:31] Why Alison believes you don’t necessarily have to be the face of your company.
[34:07] The importance of having a brand new idea.
[37:27] How Alison shows up every single day for others.
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp