Fearless Sellers - The Women of Amazon

#26 Stop these 4 PPC Mistakes Amazon FBA Sellers are making right NOW - 15 Minutes of Fearless

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
In this episode, host Joie Roberts talks with Amazon PPC expert and AMZ Insiders coach Matt Atkins about common mistakes sellers make when advertising on Amazon using Pay-Per-Click (PPC).
They discuss key areas where sellers can improve their strategies and achieve better results on Amazon.
Outline:
Introduction
Interview with Matt Atkins, Amazon PPC expert
Mistakes Made by Seasoned Sellers
Overspending on branded terms
Focusing on ACoS instead of TACoS
Overinvesting in exploratory campaigns
III. ACoS vs. TACoS
Understanding the differences and their impact on overall business
Product Launch Mistakes
Insufficient keyword research
Overreliance on Amazon's automatic and broad campaigns
Prioritizing exploratory campaigns over targeted keywords
Advice on Negative Keywords
Lowering bids instead of negating non-converting keywords
Maintaining relevancy with minimum bids
Optimizing PPC Strategies
Importance of data analysis and targeting profitable keywords
Separating campaigns by match types
Limiting keywords in a campaign to 10-15
VII. Bid Adjustment Strategy
Utilizing automation tools for bid optimization
Emphasizing human oversight
Avoiding outdated data in bid adjustments
VIII. Joining a Community of Sellers
Benefits of sharing experiences and insights
Importance of honest discussions and knowledge sharing
By avoiding common mistakes and focusing on more effective strategies, sellers can improve their advertising performance and achieve better results on Amazon.
Follow Joie on Instagram: @JoieRoberts.official
Follow Matt on Instagram: @MattAtkins
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

#25 Finding Profits in the Chaos! A young couple turns a hobby into an 8 Figure Amazon FBA Business

In this episode of the Fearless Sellers podcast, host Joie Roberts interviews Becca Hadley, who, together with her husband, built an extraordinary $10 million Amazon business while raising their three children.
Starting with a passion for graphic design and custom wedding invitations, the couple ventured into selling on Amazon, launching their first product—a recipe card—in 2016.
As they progressed, they expanded their business to include unique party products and printables, leveraging their design expertise.
The Hadleys faced challenges when the COVID-19 pandemic hit, causing a significant drop in sales. This turning point led them to refocus, adapt their business strategy, and put distractions behind them.
They credit their ability to balance personal and professional life, as well as their strong partnership, to their success in the Amazon business. By setting clear goals for both family and business and maintaining a specific routine, they've managed to create a harmonious balance in their lives.
Some essential takeaways from their incredible journey include starting small, finding a niche, staying focused on selling winning products, maintaining a strong partnership with their spouse, setting goals, and establishing routines for both business and family life. Becca and her husband also emphasize the importance of "date nights," which allow them to step away from their work environment, have fun, and strengthen their bond as a couple.
The guest discusses the significance of nurturing personal relationships while running a business, managing money wisely, involving family members, and building a dependable team. They share their approach to managing inventory and finances in the early stages of their business, emphasizing the importance of an abundance mindset, hard work, and careful planning. The couple enjoys teaching their children about money, savings, and investing, which has further enriched their family life.
Furthermore, Becca talks about the importance of differentiating products through design, creating a strong brand on Amazon, and connecting with customers. By being adaptable and letting go of products or designs that aren't working, they've managed to build a thriving business with over 1300 SKUs. The Hadleys share their approach to scaling, setting annual goals broken down into smaller, manageable targets, and having regular meetings with their team to keep everyone aligned.
In addition to their success on Amazon, the couple has expanded their business to other platforms, such as Walmart and Etsy, and expressed interest in teaching others graphic design to help them achieve similar results. The Hadleys' story serves as an inspiring example of how determination, creativity, and a balanced approach to personal and professional life can lead to phenomenal success in the world of Amazon selling.
#AmazonFBA #SellonAmazon #FBA
Connect with Becca on Instagram @becca_a_hadley
Connect with Joie on Instagram @JoieRoberts.official
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

#24 Amazon Tool Time! - 15 Minutes of Fearless

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
As a valued Fearless Sellers listener book a free Amazon selling strategy call HERE
Amazon FBA seller tools can be both a blessing and a curse.
A blessing in that they make getting data and insights so much faster.  But be careful that you don't allow all this data to stop you from moving forward in your business.
Jamie started selling on Amazon over 10 years ago when there were very few third-party tools available for Amazon businesses.
They had to rely on identifying opportunities by analyzing market trends and consumer behavior.
The use of external tools became more prevalent in the industry, but Jamie emphasizes the importance of staying focused on your category and continuously innovating within that space.
Helium 10 is their preferred tool for product research, but they also use other tools like Chrome extensions to enhance their process.
They encourage sellers to think about what questions they want to answer in their business and what tools can help them solve those problems.
Jamie and Joie caution against getting too caught up in comparing data from different tools and getting lost in the analysis.
Jamie also emphasizes the importance of having SOPs in place and using tools to enhance and streamline processes.
Joie also suggest seeking out recommendations from the community and asking for advice on which tools can help solve specific problems in your business.
For a full list of all the Amazon tools Joie and Jamie use themselves go HERE
Connect with host Joie Roberts on Instagram @JoieRoberts.official
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

#23 A former Middle School Science Teacher lands herself on the Inc. 5000 list with 4 multi-million dollar businesses! The Ultimate Mompreneur - Alison Prince

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
 
#ecommerce #ladyboss #mompreneur
Selling products online is not a predictable game. You‘ve to be prepared for curves, pivots, and immediate change-of-plans. You’ve to be prepared to not let failures define you.
Alison J. Prince, our guest for today’s episode and an incredibly successful seller and entrepreneur, takes this lesson a notch higher and tells you that your first (or second or third) product doesn’t define you. In her personal journey, she’s learned to use every experience as a confidence-building learning. It’s the same lesson she used to coach her daughters to make six figures before reaching high school. And the same she’s using to teach her boys how to start a business face-to-face.
Join us on the Fearless Seller podcast today to learn from her the importance of being messy, learning, and not being afraid to pivot to new products.
Alison also discusses marketing trends and how they are shifting towards sustainable brands, storytelling, and human connection. And if you think standing out with over-edited videos and sales pitches is what works these days, you’ll be surprised to know it isn’t.
It’s blending in and peer-to-peer recommendations for the win! Learn more through the conversation.
Episode Lessons:
Use personal pain to create products that help others
Show compassion to customers
Create products that serve a specific audience
Keep a file of positive testimonials for motivation and a file of negative reviews for comedic relief and to show growth
Celebrate small wins and don't dismiss them
It's okay to pivot and try different products, Hershey started with caramel, Wrigley's started with baking soda, Jeff Bezos started with books
Entrepreneurs can get antsy and spread too thin, it's important to consolidate and not lose sight of the original goal of having freedom and enjoying life
Raw and natural videos work better than over-edited videos, blending in with people's world and peer-to-peer recommendations are effective in influencer marketing.
Small influencers can still drive significant sales.
Algorithms on social media platforms value good content.
Confidence in your product and knowing your customer is crucial.
You don't need to invent something new; you can sell what people are already buying.
Starting to sell now is more important than having a patented and trademarked idea from the start.
Meet Alison
Alison J. Prince is an online seller, business coach, and podcaster teaching people e-commerce to help people in their selling journeys.
 
Connect with Alison
Website: https://www.alisonjprince.com/
Alison's Instagram
Alison's YouTube Channel
 
Timestamps
[00:16] Alison’s journey into ecommerce.
[04:15] Give it a try: every opportunity teaches you something.
[09:28] How Alison taught her kids the art of selling.
[12:17] Alison’s first time selling something (it was a block of wood) and how that went
[18:32] The importance of making time for your family no matter the hustle.
[21:09] The consumer’s craving for connection.
[25:43] Alison’s journey selling her own products
[28:31] Why Alison believes you don’t necessarily have to be the face of your company.
[34:07] The importance of having a brand new idea.
[37:27] How Alison shows up every single day for others.
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
 

#22 The Story How Joie Went from $0 to $1 Million in12 Months - 15 Minutes of Fearless

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
In this episode, AMZ Insiders Managing Partners, Joie Roberts and Jamie Davidson discuss how Joie reached $1 million in Amazon sales in just 12 months. Joie shares the strategies that led to her success including importance of finding the right product and learning from one's journey.
Show Notes:
Joie's journey from zero to $1 million in sales on Amazon in just 12 months.
How to find the perfect product to sell on Amazon.
Focusing on high-cost products and maintaining healthy margins.
Leveraging personal contacts and industry experience to find innovative products.
Importance of finding the right product for your unique situation.
Joining a coaching program to avoid wasting time and money.
The benefits of having a mentor and a community to support your Amazon journey.
Knowing your strengths and tailoring your approach to selling on Amazon.
The power of having a plan and goal in mind for your Amazon business.
Joie's second brand - a passion project with a long-term plan.
The importance of keeping things simple and learning from experience.
Confidence and skill-building from selling on Amazon.
Mentoring others and celebrating their successes.
Perseverance, learning from your customers, and perfecting your brand.
Join Joie and Jamie as they discuss their experiences and learnings from going from zero to $1 million on Amazon.
Discover the secrets of finding the right product, leveraging personal contacts, and the importance of having a mentor and community to support your journey.
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

#21 The Ultimate Amazon FBA Story - Stuck Inventory, Lawsuits & A BIG EXIT

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
 
Selling on Amazon without safety standards or certifications? Looks like a slippery slope! Because one misstep, and you'll lose all you’ve built in a blink!
Today, learn the importance of standards and certifications from a fellow seller who scaled their business remarkably high before eventually selling it to a bigger company.
In this episode, we’re featuring the inspiring story of an optometrist couple who quit their jobs to grow a successful online business selling eye care products on Amazon!
So, how did it all happen?
Jenna and Travis Zigler were in search of a more fulfilling career when they decided to quit their traditional jobs to open two optometry practices. While they enjoyed better fulfillment and peace of mind, they had so few patients coming that they started to get bored. Sometime later, Travis discovered the Amazing Selling Machine course, which the two of them took and used as the key to starting their own online business, Eye Love.
At first, they sold polarized sunglasses, but a patient's complaint about the high price of a prescription medication for dry eyes led them to pivot into the dry eye market. They built a community around their brand, with 25,000 followers on Facebook, and expanded their product line, despite many problems along the way. Eventually, Eye Love made it into the hands of a larger brand, hence allowing Jenna and Travis to continue their passion for providing eye care to people in need!
As they sit with Joie in today’s episode, they describe their eventful journey selling and winning on Amazon, and through it teaching you theimportance of perseverance, innovation, and finding a mentor to succeed in business. Tune in to this episode, now or whenever you have time! But don’t miss it
Episode Highlights:
The importance of finding a mentor and persevering through setbacks to succeed in business.
The potential of taking courses to learn how to sell online and pivot into new markets.
The importance of meeting safety standards and obtaining certifications for products sold in the US.
The challenges of balancing business, personal life, and a medical practice.
The potential for outsourcing and hiring to help grow a business.
The possibility of selling a business to a bigger brand to reach more people and achieve greater impact.
Meet Jenna
Jenna Zigler is an optometrist and entrepreneur who, along with her husband, built, scaled, and sold a winning Amazon eye care business.
Timestamps
[0:04] Meet Dr. Jenna and learn about her optometrics background.
[2:34] How Jenna and her husband started Eye Love.
[7:12] The importance of having a mentor and how Jenna learned it through building her business.
[9:48] How did you decide on the price point for your product on Amazon?
[15:04] Certifications, regulations, compliance and why they matter on Amazon.
[21:24] Jennifer Aniston and the lawsuit they faced with their brand’s logo.
[24:16] Customs regulations and what followed after facing a lawsuit from another brand.
[28:20] Why customer service was the first thing they outsourced in their business.
[30:38] The turning point when Jenna and Travis decided to sell the business.
[35:38] Jenna and Travis’ thoughts on giving back to the community.
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

#20 Our BIGGEST Mistakes selling on AMAZON FBA Revealed

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
In this episode, Joie Roberts and Jamie Davidson from AMZ Insiders discuss some of the mistakes they've made as Amazon sellers and how to overcome these challenges. Both share valuable insights on money management, inventory management, and branding in order to help other sellers avoid these common pitfalls.
Key Points:
Managing Ad Spend: Jamie shares a mistake he made with Facebook ads, spending $15,000 in just a few days with zero return. He emphasizes the importance of understanding the platform and having a clear strategy before investing heavily in advertising.
Inventory Management: Joie shares her struggle with managing inventory during peak sales seasons, resulting in missed opportunities for revenue. Proper planning and inventory management are crucial for maintaining a healthy business on Amazon.
Branding and Trademark: Jamie shares the importance of proper trademarking and branding on Amazon, after losing a product line due to trademark infringement. Ensuring you have the rights to your brand name is essential for taking advantage of Amazon's brand registry benefits.
Focusing on All Products: Joie discusses the importance of not neglecting other products in your portfolio, even when you have a "hero" product. Every product offers an opportunity for growth and additional revenue.
Advice:
Invest time in learning about ad platforms and strategies before spending significant money on advertising.
Plan and manage inventory properly to avoid stockouts during peak seasons.
Make sure you have a clear trademark and branding strategy to avoid potential infringement issues.
Focus on marketing and optimizing all products in your portfolio to maximize revenue potential.
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

#19 Uber Driver John’s First Month Selling on Amazon FBA - His Wild Ride to Success

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
Get started and take your Amazon business to the next level HERE
#Amazon #AmazonFBA #SellOnAmazon
You’re on your desk, staring at the clock, counting down the seconds until you can escape your 9-to-5 job.
The fluorescent lights hum, the air conditioner rattles, and your cubicle walls feel like they're closing in on you. You've always had a burning passion for entrepreneurship, but you're not quite sure how to turn that dream into a reality.
That's when you stumble upon our podcast episode featuring John Simms, a successful Amazon seller of home decor items. As he shares his journey of starting his own business, you feel like he's speaking directly to you. You can relate to his feelings of unfulfillment with the regular 9-to-5 job and the desire to make a living doing something you're truly passionate about.
John's story is an inspiring reminder that with passion and determination, you can achieve your goals and turn your dreams into a thriving business. As the conversation continues, you're drawn in by his words of encouragement and advice on building a successful brand and providing a complete customer experience.
Interestingly, the conversation also delves into the challenges of time management when starting a business and the importance of prioritizing and managing your time efficiently. As you listen, you can't help but feel energized and excited about the possibilities of building your own e-commerce business.
This is the Fearless Sellers Podcast where you’ll find that conversation. If you're feeling stuck in your 9-to-5 job and yearning to turn your passion into a thriving business, take inspiration from John's story and remember that anything is possible with passion and determination. Who knows, you might just be the next big Amazon success story, and your dream of being your own boss could become a reality!
Episode Highlights:
Pursue your passion: John's success story highlights the importance of pursuing your passion and turning your dreams into a reality.
Confidence and determination: John's confidence and determination led to his success, and it's important to believe in yourself and your abilities as an entrepreneur.
Customer experience: Providing a complete customer experience is essential to building a successful brand and retaining customers.
Time management: Managing your time efficiently is crucial when starting a business. Prioritize your time and block out specific portions of the day for different activities.
Learn from mistakes: As an entrepreneur, you will make mistakes, but it's important to learn from them and use them as opportunities to grow and improve your business.
Take pride in your work: As an entrepreneur, take pride in your work and the products or services you provide. Your passion and dedication will reflect in your brand and attract customers.
Timestamps
[0:04] Meet John.
[2:40] What was John’s problem prior to getting started with Amazon?
[5:13] How did John get into the Amazon business?
[11:30] The importance of getting around the right people.
[14:32] The shift from excitement to confidence in your brand.
[20:31] You want to be on the fearless sellers podcast.
[22:28] Lessons John learned from his competitors.
[25:12] How to manage your time as an entrepreneur.
[31:09] Taking inventory of what you’re doing.
[34:43] The importance of taking action.
 
Meet John
John is a home decor entrepreneur who found success on Amazon through Amazon FBA.
Connect with John
Instagram: @ja_sims
Connect with Joie Roberts
Instagram: @JoieRoberts.official
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

#18 The Newest AI ChatGPT 4.0 is Here! What You Need to Know Now - 15 Minutes of Fearless

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
 
#Amazon #CHATGPT #AI #FBA
Segment 1: Introduction to AI chat tools
As businesses continue to explore new ways to engage with customers online, artificial intelligence (AI) chat tools are becoming an increasingly popular option. These tools leverage AI algorithms, such as the Generative Pre-trained Transformer (GPT) or Gradient Boosting Trees (GBT), to interact with customers in real-time via chat.
Segment 2: Amazon's chatbot mastermind: Jamie
One example of an AI chat tool is Jamie, a chatbot developed by Amazon. Jamie is a powerful tool that can hold conversations with customers, answer their questions, and even make product recommendations. This tool uses a combination of GBT and GPT algorithms to provide an intuitive and engaging chat experience.
Segment 3: Using prompts to guide the conversation
To make chatbots like Jamie more effective, developers often use prompts to guide the conversation. These prompts are a set of basic terms or questions that can help steer the chat in the right direction. By using prompts, chatbots can keep the conversation on topic and avoid getting sidetracked.
Segment 4: Fearless listing and selling with AI
For businesses looking to sell products online, AI chat tools can be a game-changer. By using tools like Jamie, businesses can engage with customers in a way that feels natural and intuitive. This can help build trust and ultimately lead to more sales. With AI chat tools, businesses can become fearless when it comes to listing and selling products online.
Segment 5: The power of thought listing
To get the most out of AI chat tools like Jamie, it's important to take the time to carefully consider your thought listing. Thought listing involves thinking about the questions and concerns your customers are likely to have, and then coming up with responses in advance. By doing this, you can create a more seamless chat experience that feels more like a conversation than a scripted interaction.
Segment 6: Conclusion
In conclusion, AI chat tools are a powerful way for businesses to engage with customers online. By using GPT and GPT algorithms, combined with carefully crafted prompts and thought listing, businesses can create a chat experience that is engaging, intuitive, and effective. With these tools, businesses can become more fearless when it comes to listing and selling products online.
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

#17 From Lingerie to Home Decor - Standing out from the Crowd on Amazon FBA

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
#Amazon #AmazonFBA #SellonAmazon
Imagine you're scrolling through Amazon, consuming pages and pages of information to find the perfect cookware.
Yet, all the listings seem bland and uninteresting.
Suddenly, your eye catches the image of a storefront with an attractive hero image.
The next thing you remember is scrolling through THEIR listings and reading the reviews people wrote for them. That's the power of attractive storefronts, according to Fatos, our guest for today’s episode who’s an Amazon seller and listing optimizer with a wealth of experience in the industry.
In this conversation with Joie, Fatos Fatin shares her journey from an entrepreneur selling laundry and swimwear in upscale London locations to helping other Amazon sellers optimize their listings and storefronts. Along the way, she learned the importance of having a strong brand identity and utilizing free features like plus content to showcase products and engage customers.
So, whether you're a seasoned Amazon seller or just starting out, this conversation will provide valuable insights into utilizing free features, storytelling, and showcasing your brand's unique identity to attract and engage customers.
Here are the highlights from this conversation:
Have an attractive hero image on your Amazon storefront to attract customers.
Don't be afraid to pivot your product line if one product isn't performing well.
Outsourcing technical and complicated tasks like PPC can be helpful.
Take advantage of free features like plus content to showcase your brand's story and products.
Tell a story with your content to engage customers and showcase the different uses and features of your product.
Home decor is a good category for new sellers to start in.
Timestamps
[0:04] How and why should you identify your hero’s image for your Amazon storefront?
[1:59] Get to know Fatos
[6:44] What Fatos learned from manufacturing and selling overseas on Amazon.
[8:39] How Fatos got into the home goods industry.
[13:46] The challenges to building a personal brand.
[15:38] How to outsource your Amazon business.
[20:59] The importance of content and bullet points in your Amazon listing.
[22:47] The benefit of videos, story-telling, and A-plus content for Amazon selling success.
[23:04] What is A+ content and how can you make the best out of it?
[27:27] How to use A+ content in the home decor category?
[29:36] Creating content and optimizing your Amazon listings.
 
Connect with Fatos
LinkedIn: https://www.linkedin.com/in/fatos-fatin-21399119/
Connect with Joie
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp