Fearless Sellers - The Women of Amazon
Selling on Amazon is a massive opportunity but there is also a lot of complexity and things change quickly. Fearless Sellers podcast host, Joie Roberts brings you the leading voices in the Amazon FBA and E-commerce industry to share their stories and help you understand what is and is not working right now. Joie Roberts is a veteran entrepreneur and Amazon FBA Selling expert who most recently had a 7 figure exit for one of her Private Label Amazon brands. Come join Joie and her expert guests for the latest strategies, their stories, and some laughs along the way!
Episodes
![#36 Life Productivity Hacks from Joie Roberts! – 15 Minutes of Fearless](https://pbcdn1.podbean.com/imglogo/image-logo/15434711/Fearless_Sellers_Podcast_Cover_88kwma_300x300.jpg)
Saturday Jun 03, 2023
Saturday Jun 03, 2023
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
In this episode of Fearless Sellers, Joie Roberts shares her tips and tricks for staying productive as a mom, business owner, Amazon seller, and podcast host.
She starts by introducing the 80-20 rule, which involves identifying the key tasks that contribute to the most valuable part of your business and personal life, and focusing on them.
Joie also shares some personal life hacks, such as outsourcing grocery shopping and utilizing delivery services.
Tune in to learn more about staying productive and achieving your goals.
[00:00:45] Practice the 80-20 rule.
[00:04:17] Productivity hacks for parents.
[00:08:32] Blocking time for productivity.
[00:12:44] Productivity tips for business.
Amazon, fearless
Contact Joie on Instagram: @JoieRoberts.official
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
![#35 Master Your Product Launch on Amazon FBA](https://pbcdn1.podbean.com/imglogo/image-logo/15434711/Fearless_Sellers_Podcast_Cover_88kwma_300x300.jpg)
Tuesday May 30, 2023
Tuesday May 30, 2023
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
Book a call with Joie and team here: www.AMZInsiders.org/apply
In this episode of Fearless Sellers, the Women of Amazon podcast, host Joie Roberts interviews Alina Vlaic, founder of AZ Rank and expert in launching products successfully on Amazon.
Vlaic shares her advice on how to populate the related video section of your product detail page with your own videos when launching a product, as opposed to having it filled with videos from competitors. She emphasizes the importance of a successful product launch, which is more difficult now than in previous years, and offers insights on how to achieve it.
Timestamps[00:01:48] Importance of Successful Launch. [00:04:54] Keyword search vs. conversion rate. [00:09:04] Influencers vs. Press.[00:12:35] Press X's pay structure.[00:17:17] Failed product launches. [00:21:36] Entrepreneurship and resilience. [00:29:02] Wal-Mart's potential for success. [00:31:29] Amazon Q&A and Related Videos.[00:34:12] Using Amazon's video section.
Contact Alina Vlaic on Instagram: https://www.instagram.com/alinavlaic/
Contact Joie Roberts on Instagram: @JoieRoberts.official at https://www.instagram.com/joieroberts.official/
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
![#34 The Love-Hate Relationship with Big Brands Selling on Amazon – 15 Minutes of Fearless](https://pbcdn1.podbean.com/imglogo/image-logo/15434711/Fearless_Sellers_Podcast_Cover_88kwma_300x300.jpg)
Saturday May 27, 2023
Saturday May 27, 2023
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
In this episode of the Fearless Sellers, the Women of Amazon podcast, host Joie Roberts interviews Daniel Rafael, CEO of the Lion Group, about the love-hate relationship between big brands and Amazon. Rafael discusses working with top brands such as Steve Madden, and Brown and Haley and explains how Amazon's rapid growth can create challenges for big brands. The discussion delves into the issues of resellers and the unique challenges that big brands face on Amazon.
Timestamps
[00:03:23] Love-Hate Relationship with Brands.
[00:04:16] Brand hate towards Amazon.
[00:07:22] Brands struggling with reselling.
[00:11:13] Amazon's impact on brands.
[00:14:53] Selling on Amazon strategy.
Amazon seller, big brands, resellers, growth, map pricing.,Amazon, Birkenstock, resellers, pricing, sales agreement.,Amazon, searches, web, Birkenstock, competitors.,brand, control, Amazon, reselling, legal,brick and mortar, Amazon, direct to consumer, private label brands, reselling,Amazon sellers, daily lives, money, expensive, Fearless.
Daniel Rafael is a top 1% Amazon seller and CEO of the Lion Group. He has worked with many big brands. His philosophy or ethos is that brands should not ignore resellers and should instead find a way to live in peace and harmony with them, while also rising above the unique challenges faced by brick and mortar stores. He believes that brands should not simply become direct-to-consumer only, as Amazon is a major marketplace where many searches begin. Education and a kind, unconditional approach are key in dealing with resellers.
Contact Daniel Rafael on LinkedIn
Contact Joie Roberts on Instagram @JoieRoberts.official https://www.instagram.com/joieroberts.official/
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
![#33 Staying Power to Scale on Amazon FBA - 17 years of Selling!](https://pbcdn1.podbean.com/imglogo/image-logo/15434711/Fearless_Sellers_Podcast_Cover_88kwma_300x300.jpg)
Tuesday May 23, 2023
Tuesday May 23, 2023
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
Summary
In this episode of Fearless Sellers, Joie Roberts interviews Amazon seller Amanda Balcazar, who has been selling products on Amazon with her husband John for over 17 years. Amanda shares insights on how they mastered the mundane and stayed committed to their business despite the challenges and temptations of shiny objects. The conversation also covers the evolution of their business partnership and marriage, their secret to staying committed to each other, and the importance of adapting to a constantly changing market.
Timestamps
[00:01:29] Business partnership secrets.
[00:03:41] Flipping books for profit.
[00:07:15] Flipping books for profit.
[00:12:23] Solving challenging problems in business.
[00:14:43] Essentialism during COVID.
[00:18:39] COVID and brand opportunities.
[00:21:36] Scaling a Business.
[00:25:11] Analyzing time and offloading.
[00:28:20] Connecting with Others in Business.
[00:31:40] Building a business community.
[00:36:03] Getting a warehouse.
[00:37:43] Warehouse Operations and Hiring.
[00:41:22] Selling your business.
[00:45:38] Selling on Amazon.
Connect with Joie on Instagram at: https://www.instagram.com/joieroberts.official/
Connect with Amanda on Instagram at: https://www.instagram.com/amanda.balcazar/
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
![#32 Advanced Strategies for Scaling Your Amazon Business: Insights from a Top 100 Seller - 15 Minutes of Fearless](https://pbcdn1.podbean.com/imglogo/image-logo/15434711/Fearless_Sellers_Podcast_Cover_88kwma_300x300.jpg)
Friday May 19, 2023
Friday May 19, 2023
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
In this episode of Fearless Sellers, Joie Roberts and Jamie Davidson discuss advanced strategies for scaling your Amazon business, with a focus on forecasting. Jamie, a top 100 seller on Amazon with over $100 million in sales, emphasizes the importance of viewing forecasting beyond just the aspect of an Amazon business, and draws on his experience as a former Home Depot store manager to provide insights on inventory management. By understanding the nuances of forecasting, Amazon sellers can better manage their physical product and avoid any potential pitfalls.
[00:01:00] Forecasting for Amazon business.
[00:04:09] Forecasting and inventory management.
[00:09:24] Expanding to international markets.
[00:11:14] International Expansion Opportunities.
[00:14:53] Scaling your business strategies.
forecasting, Amazon business, inventory management, turns, long term storage fees,inventory, capital, forecasting, sales rate, Amazon,inventory management, forecasting, Q4, automated inventory management tools, relationships with suppliers,expansion, international markets, retail, sales, advice,buyer, opportunity, exit, markets, expansion,inventory management, forecasting, international markets, retail, Walmart
Jamie Davidson is a top 100 seller on Amazon who has sold over $100 million worth of products and has a massive warehouse. He is the business partner of the podcast host at AMC Insiders. Davidson's philosophy is focused on maximizing profits through strategic market testing and fearlessly selling on Amazon, with a priority on the North American market.
Connect with Joie on Instagram https://www.instagram.com/joieroberts.official/
Join our Free Fearless Sellers Newsletter for the latest Amazon FBA tips and strategies at www.FearlessSellers.com
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
![#31 The Amazon All-Star - The Secret to Scale Sales](https://pbcdn1.podbean.com/imglogo/image-logo/15434711/Fearless_Sellers_Podcast_Cover_88kwma_300x300.jpg)
Tuesday May 16, 2023
Tuesday May 16, 2023
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
In this episode of the Fearless Sellers, the Women of Amazon podcast, host Joie Roberts interviews Melissa Burdick, former Amazon employee turned co-founder and president of Pacvue, a software company focused on helping brands succeed on Amazon. Burdick shares her experiences working at Amazon from 2005 onwards, as well as her insights on the growth of the platform and the development of Amazon PPC tools. The conversation explores the evolving landscape of Amazon for sellers and the challenges and opportunities that come with it.
[00:02:45] Amazon's growth period stories.
[00:07:05] Designing for online sales.
[00:07:48] Nimble e-commerce sellers.
[00:11:38] Amazon's API and PPC.
[00:17:44] Quick iterative feedback process.
[00:19:33] Partnership boundaries.
[00:23:35] Starting a successful business.
[00:27:07] Advertising self-service programs.
[00:31:30] Recruiting passionate team members.
[00:36:10] Breast cancer diagnosis and treatment.
[00:39:23] Partnership with Assembly.
[00:44:21] Leveraging strengths in integration.
[00:47:40] Scaling company culture.
[00:50:31] Hitting success after failure.
Melissa Burdick is a former Amazon employee and the co-founder and president of Pacvue, a software company. She believes that tools are essential for success and that partner relationships are key to success. Melissa also values hiring passionate people and leveraging strengths to succeed. She encourages others to stay motivated and fearless in pursuing their goals.
Connect with Melissa on LinkedIn: https://www.linkedin.com/in/melissaburdick/
Connect with Pacvue: https://www.pacvue.com
Connect with Helium 10: www.AMZProductSpotter.com
Connect with Joie Roberts on Instagram: https://www.instagram.com/joieroberts.official/
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
![#30 5 Secrets for Building Partnerships for Your Brand - 15 Minute of Fearless](https://pbcdn1.podbean.com/imglogo/image-logo/15434711/Fearless_Sellers_Podcast_Cover_88kwma_300x300.jpg)
Saturday May 13, 2023
Saturday May 13, 2023
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
In this episode of Fearless Sellers, Joie Roberts and Jamie Davidson discuss five tips for building community around your brand. The first tip they mention is the importance of partnerships.
They specifically highlight their own partnership with Helium 10, which goes beyond just using each other's tools.
The hosts emphasize the benefit of connecting with other brands and working together to build a community.
[00:02:39] In-person events for sellers.
[00:03:40] Attending Amazon Events.
[00:08:46] Collaboration over competition.
[00:12:33] Leading with value.
[00:14:25] Partnership and providing value.
Connect with Joie and Jamie on Instagram
https://www.instagram.com/joieroberts.official/
https://www.instagram.com/jamiedavidson.official/
Interested in a free strategy session to start or grow your own Amazon brand?
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
![#29 Supplements & Skincare - How to Source and Scale for Amazon FBA](https://pbcdn1.podbean.com/imglogo/image-logo/15434711/Fearless_Sellers_Podcast_Cover_88kwma_300x300.jpg)
Wednesday May 10, 2023
Wednesday May 10, 2023
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
Building and Selling Million-Dollar Amazon FBA Brands with Melissa Vong.
In this episode of the Fearless Sellers podcast, host Joie Roberts interviews Melissa Vong, a successful serial entrepreneur who has built and sold multiple Amazon FBA brands. Melissa shares her experience and tips on how to build a million-dollar business, discussing her first brand, Namskara, a botanical skincare company.
Joie and Melissa also tackle the topic of selling supplements on Amazon and the challenges that come with it. Melissa's success in these ventures is attributed to tackling underserved niches and having a clear end goal. Listeners can gain insights on building a successful brand on Amazon and thriving in the competitive e-commerce industry.
[00:01:29] Natural Skincare on Amazon.
[00:03:45] Organic Certification for Products.
[00:09:47] Selling supplements on Amazon.
[00:10:45] Un-gating process for Amazon.
[00:14:53] Selling hemp products.
[00:17:35] Selling in Canada.
[00:22:52] Three ways to make money.
[00:26:46] Legacy skincare brand.
[00:28:56] Winning the Amazon algorithm.
[00:32:13] Entrepreneurial Ideas and Branding.
[00:36:23] Launching new brands.
[00:39:04] Moving to a new building.
#AmazonFBA #SellonAmazon #Ecommerce
Connect with Joie Roberts on Instagram @JoieRoberts.official
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
![#28 *Breaking News: New Social Commerce with Amazon - 15 Minutes of Fearless](https://pbcdn1.podbean.com/imglogo/image-logo/15434711/Fearless_Sellers_Podcast_Cover_88kwma_300x300.jpg)
Friday May 05, 2023
Friday May 05, 2023
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
Are you interested in getting started on Amazon or want to learn how to sky rocket your existing brand?
Book You Free Strategy Session
#Amazon #AmazonFBA #SellonAmazon
In this episode of 15 minutes of Fearless, Joie Roberts is joined by Lauren Petrullo to discuss the latest updates in social commerce and how various platforms have partnered with Amazon selling to enhance the shopping experience.
The podcast focuses on social commerce, which is the intersection of social media and commerce interactions.
Key Takeaways:
The podcast discusses how TikTok, Pinterest, and Meta are all coming to stake their claim on what's happening with social commerce.
The recent announcement of a new Pinterest partnership with Amazon that allows users to shop directly on Amazon through Pinterest.
Pinterest is a highly engaging platform with over 463 million monthly visitors and is an important platform for Amazon sellers to optimize their presence.
There are recent changes to Facebook and Instagram's social commerce policies, including the requirement to enable checkout to be able to tag products, and the waiving of commissions for over a year.
Meta has announced that by April 2024, users who haven't enabled checkout will no longer have social commerce access.
The hosts emphasize the importance of considering each social media platform separately and creating strategies accordingly.
Amazon sellers are advised to create a business Pinterest account, repurpose posts already posted everywhere else and bring them to Pinterest, and optimize their Pinterest account to take advantage of the new development.
Conclusion:
This episode of 15 minutes of Fearless provides insights into the latest updates in social commerce and how Amazon sellers can take advantage of the new partnership between Pinterest and Amazon.
Check our Lauren Petrullo's company at https://mongoosemedia.us/
Follow and message Joie on IG at https://www.instagram.com/joieroberts.official/
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
![#27 Data Driven Marketing Strategies for Social Explosion in 2023](https://pbcdn1.podbean.com/imglogo/image-logo/15434711/Fearless_Sellers_Podcast_Cover_88kwma_300x300.jpg)
Tuesday May 02, 2023
Tuesday May 02, 2023
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
Seeking a personalized collaboration to launch or elevate your Amazon venture?
Book your free strategy session HERE
In this episode of the Fearless Sellers, the Women of Amazon podcast, host Joie Roberts interviews Lauren Petrullo, founder and CEO of Mongoose Media. Petrullo shares her data-driven and design-focused marketing strategies and discusses her experience working with large skew brands in the baby beauty and food niches. They also talk about the benefits of referrals in the creative agency industry.
[00:01:03] BBF and Referrals.
[05:42] Pinterest as an underutilized platform.
[00:08:54] Pinterest for Amazon sellers.
[00:11:21] Pinterest as a search engine.
[00:15:09] Pinterest as unsocial social media.
[00:18:40] Repurposing video content.
[00:23:27] Repurposing content on social media.
[00:28:21] Google business profile.
[00:30:55] Pinterest organic visibility.
[00:33:28] Spring trends in search volume.
[00:37:11] Pinterest Marketing for Animals.
[00:41:25] Selling on Amazon.
The guest speaker on this podcast is Lauren Petrullo, the founder and CEO of Mongoose Media. She has been featured in Forbes magazine and has earned awards for her marketing talents. The podcast host introduces her as someone who uses data-driven and design-focused marketing strategies. Lauren emphasizes the importance of using diverse resources of traffic and not relying on one channel. She also mentions that her company has internal brands and an advertising hospital to test out strategies before implementing them for clients. Overall, Lauren is an experienced marketer with a proven track record of success. Connect with Lauren on LinkedIn HERE
Host Joie Roberts is a leader in the Amazon coaching and consulting space. Joie started, built, and sold her fast growing Amazon brand for over 7 figures in just over 12 months and is now helping many others due the same.
Follow Joie on Instagram and shoot here a DM that you heard her on the podcast here: @JoieRoberts.official
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
Fearless Sellers, Amazon, Pinterest, Google, Facebook, Instagram, TikTok, YouTube,
![Image](https://mcdn.podbean.com/mf/web/8ht2rb/Joie_Izabella_Podcastb68a8797-ef32-b584-8b5b-331002b4db9c.jpg)
Fearless Sellers - The Women of Amazon
Join Joie Roberts as she has a conversation with the leading women entrepreneurs and leaders within the Amazon selling space. Joie as a successful seller herself brings a unique perspective to the questions she asks of these amazon women. Whether you are interested in Amazon FBA, selling on Amazon or any aspect of entrepreneurship you will be sure to find inspiration in these episodes.