Fearless Sellers - The Women of Amazon
Selling on Amazon is a massive opportunity but there is also a lot of complexity and things change quickly. Fearless Sellers podcast host, Joie Roberts brings you the leading voices in the Amazon FBA and E-commerce industry to share their stories and help you understand what is and is not working right now. Joie Roberts is a veteran entrepreneur and Amazon FBA Selling expert who most recently had a 7 figure exit for one of her Private Label Amazon brands. Come join Joie and her expert guests for the latest strategies, their stories, and some laughs along the way!
Episodes

Friday Jun 23, 2023
Friday Jun 23, 2023
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
In this episode of Fearless Sellers, the Women of Amazon podcast, host Joie Roberts and business partner Jamie Davidson discuss the latest trends in AI tools for sellers on Amazon. They highlight the importance of staying on top of the latest developments in AI, while also acknowledging the challenge of finding the right tools that are truly helpful. Davidson shares insights from his experience running an AI mastermind group, and emphasizes the need to prioritize productivity and efficiency when evaluating new tools. Overall, the episode offers valuable advice for Amazon sellers looking to leverage AI technology to grow their businesses.
[00:02:50] Using AI for copywriting.
[00:04:31] Writing a book with AI.
[00:08:11] AI PRM Chrome extension.
[00:10:39] Grocery shopping alternatives.
[00:13:55] AI automatically cuts long content.
[00:17:06] AI trends and updates.
Contact Joie on Instagram: @JoieRoberts.official
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

Tuesday Jun 20, 2023
Tuesday Jun 20, 2023
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
In this episode of the Fearless Sellers podcast, host Joie Roberts interviews Jamie Davidson on how to build your business to get the most money from your sale.
They discuss the importance of risk mitigation and profitability margins in attracting investors, and Jamie emphasizes the need to focus on the quality of your business rather than macroeconomic factors when considering selling.
They also touch on the common mistake of waiting too long to set goals for selling your business.
[00:01:11] Is now a good time to even sell a business?
[00:03:51] Selling on Amazon.
[00:07:35] Business valuation and preparation.
[00:10:44] Profitable business models.
[00:14:13] Who buys a business?
[00:19:59] Buying a profitable business.
[00:23:37] Preparing to sell a business.
[00:24:44] Keeping businesses separate financially.
[00:28:24] Amazon Business Strategies.
[00:32:56] Ways to get higher multiples.
[00:35:52] Partnering with other sellers.
[00:38:58] Running a compliant business.
[00:43:16] Achieving a premium exit.
Jamie Davidson is a business consultant with a financial background and experience operating businesses. He helps businesses plan for and execute successful exits, and has helped several businesses achieve premium exits. He also has a unique perspective from his time in the investor community with private equity companies, and has helped educate others on the opportunity to sell their businesses.
if you are interested in a fee evaluation and value estimate of your e-commerce brand or service email: Jamie@AMZInsiders.com (mention the podcast)
Contact Jamie on Instagram @JamieDavidson.official
Contact Joie on Instagram: @JoieRoberts.official
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

Friday Jun 16, 2023
Friday Jun 16, 2023
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
In this episode of the Fearless Sellers podcast, host Joie Roberts interviews Cassandra Craven, the social media manager of Helium 10. They discuss five tips that Amazon brand owners and any brand owner can take action on today.
One of the tips they discuss is the importance of having a content calendar to plot out what you are posting, when you are posting it, where you're posting it, and why you're posting it.
They also suggest using themed days like Motivation Mondays and Fearless Fridays to help generate content ideas. Overall, this episode provides valuable insights and practical tips for anyone looking to improve their social media presence.
[00:01:08] Content Calendar Tips.
[00:05:50] Impressions as North Star.
[00:07:50] Canva and Tweet Hacks.
[00:10:49] Short form video content.
[00:13:39] Impact of social media on business.
Contact Joie on Instagram: @JoieRoberts.official https://www.instagram.com/joieroberts.official/
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
#AmazonFBA #WomenofAmazon #Entrepreneur

Tuesday Jun 13, 2023
Tuesday Jun 13, 2023
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
In this episode of the Fearless Sellers podcast, host Joie Roberts interviews Daniel Rafael, a top 1% Amazon seller and CEO of The Lion Group. Daniel shares his experience of dropping out of high school and finding success in selling products online. He also explains how his company helps accelerate brands on Amazon by identifying potential and utilizing their experiences, knowledge, and manpower. They discuss the frustrations of competing with other sellers and the importance of standing out in a crowded marketplace.
[00:01:57] Accelerating Brands on Amazon.
[00:04:01] Black Friday shopping tactics.
[00:07:49] Hiring great people.
[00:12:12] Reselling as a path.
[00:15:06] Social media and content ownership.
[00:18:49] Resellers and vendor agreements.
[00:23:13] Reselling margins are low.
[00:26:17] Resolving Amazon seller disputes.
[00:30:34] Finding fulfillment beyond success.
[00:37:36] Resellers working with brands.
[00:38:30] Pivoting in business.
Daniel Rafael is the CEO of the Lion Group, a top 1% Amazon seller known for helping brands grow beyond eight figures. He dropped out of high school and found his own path selling products online. He has personal life experiences that have taught him valuable lessons and helped her become successful in the industry. Daniel's company, the Lion Group, identifies and assists brands with unrealized potential on Amazon, and has sold millions of dollars worth of goods on Black Friday. He believes in hiring great people through trust, protecting brands on Amazon, and pivoting and adapting to grow. Daniel approaches business with presence, sets targets for brand partnerships, and pursues prizes with fearlessness.
Contact Daniel on LinkedIn https://www.linkedin.com/in/daniel-rafael-10923075/
Contact Joie on Instagram: @JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

Friday Jun 09, 2023
Friday Jun 09, 2023
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
In this episode of Fearless Sellers, the Women of Amazon podcast, Joie Roberts and Jamie Davidson discuss finding a product to sell on Amazon.
They address the common misconception that one needs to have a product before selling on Amazon and share their favorite tool, Helium 10, to find products based on data rather than emotions.
Joie emphasizes the importance of doing research and finding winning products, which she learned from her experience of creating a product without any research that did not sell well.
[00:01:06] Finding winning products.[00:03:49] Amazon as a search engine.[00:08:06] Valuable insights from reviews.[00:11:22] Sourcing from diverse countries.[00:14:45] Product selection challenge for free.
Contact Joie on Instagram: @JoieRoberts.official
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

Tuesday Jun 06, 2023
Tuesday Jun 06, 2023
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
In this episode of Fearless Sellers, the Women of Amazon podcast, host Joie
Roberts interviews Kate Ames, a successful Amazon seller in the office
supplies category. Kate shares her journey of pivoting from a party supplies
brand to office supplies during the COVID-19 pandemic, and how she
balances homeschooling her three children with running multiple brands on
Amazon and other platforms. Listeners will gain insights into the importance
of having a vision behind your brand and the benefits of calculated risk-taking in the world of e-commerce.
[02:11] Pivoting during COVID.
[00:05:25] Creating premium, unique products.
[00:08:04] Private labeling egg cartons.
[00:15:10] Batching and productivity.
[00:17:17] Time Management for Busy Moms.
[00:23:03] Private label brand growth.
[00:27:31] Amazon sellers as a team.
[00:29:45] Prioritizing health in business.
[00:33:34] Selling on Etsy.
[00:36:29] Finding suppliers on Etsy.
[00:41:22] Revenue and Operation Goals.
Contact Joie on Instagram: @JoieRoberts.official
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

Saturday Jun 03, 2023
Saturday Jun 03, 2023
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
In this episode of Fearless Sellers, Joie Roberts shares her tips and tricks for staying productive as a mom, business owner, Amazon seller, and podcast host.
She starts by introducing the 80-20 rule, which involves identifying the key tasks that contribute to the most valuable part of your business and personal life, and focusing on them.
Joie also shares some personal life hacks, such as outsourcing grocery shopping and utilizing delivery services.
Tune in to learn more about staying productive and achieving your goals.
[00:00:45] Practice the 80-20 rule.
[00:04:17] Productivity hacks for parents.
[00:08:32] Blocking time for productivity.
[00:12:44] Productivity tips for business.
Amazon, fearless
Contact Joie on Instagram: @JoieRoberts.official
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

Tuesday May 30, 2023
Tuesday May 30, 2023
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
Book a call with Joie and team here: www.AMZInsiders.org/apply
In this episode of Fearless Sellers, the Women of Amazon podcast, host Joie Roberts interviews Alina Vlaic, founder of AZ Rank and expert in launching products successfully on Amazon.
Vlaic shares her advice on how to populate the related video section of your product detail page with your own videos when launching a product, as opposed to having it filled with videos from competitors. She emphasizes the importance of a successful product launch, which is more difficult now than in previous years, and offers insights on how to achieve it.
Timestamps[00:01:48] Importance of Successful Launch. [00:04:54] Keyword search vs. conversion rate. [00:09:04] Influencers vs. Press.[00:12:35] Press X's pay structure.[00:17:17] Failed product launches. [00:21:36] Entrepreneurship and resilience. [00:29:02] Wal-Mart's potential for success. [00:31:29] Amazon Q&A and Related Videos.[00:34:12] Using Amazon's video section.
Contact Alina Vlaic on Instagram: https://www.instagram.com/alinavlaic/
Contact Joie Roberts on Instagram: @JoieRoberts.official at https://www.instagram.com/joieroberts.official/
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

Saturday May 27, 2023
Saturday May 27, 2023
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
In this episode of the Fearless Sellers, the Women of Amazon podcast, host Joie Roberts interviews Daniel Rafael, CEO of the Lion Group, about the love-hate relationship between big brands and Amazon. Rafael discusses working with top brands such as Steve Madden, and Brown and Haley and explains how Amazon's rapid growth can create challenges for big brands. The discussion delves into the issues of resellers and the unique challenges that big brands face on Amazon.
Timestamps
[00:03:23] Love-Hate Relationship with Brands.
[00:04:16] Brand hate towards Amazon.
[00:07:22] Brands struggling with reselling.
[00:11:13] Amazon's impact on brands.
[00:14:53] Selling on Amazon strategy.
Amazon seller, big brands, resellers, growth, map pricing.,Amazon, Birkenstock, resellers, pricing, sales agreement.,Amazon, searches, web, Birkenstock, competitors.,brand, control, Amazon, reselling, legal,brick and mortar, Amazon, direct to consumer, private label brands, reselling,Amazon sellers, daily lives, money, expensive, Fearless.
Daniel Rafael is a top 1% Amazon seller and CEO of the Lion Group. He has worked with many big brands. His philosophy or ethos is that brands should not ignore resellers and should instead find a way to live in peace and harmony with them, while also rising above the unique challenges faced by brick and mortar stores. He believes that brands should not simply become direct-to-consumer only, as Amazon is a major marketplace where many searches begin. Education and a kind, unconditional approach are key in dealing with resellers.
Contact Daniel Rafael on LinkedIn
Contact Joie Roberts on Instagram @JoieRoberts.official https://www.instagram.com/joieroberts.official/
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

Tuesday May 23, 2023
Tuesday May 23, 2023
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
Summary
In this episode of Fearless Sellers, Joie Roberts interviews Amazon seller Amanda Balcazar, who has been selling products on Amazon with her husband John for over 17 years. Amanda shares insights on how they mastered the mundane and stayed committed to their business despite the challenges and temptations of shiny objects. The conversation also covers the evolution of their business partnership and marriage, their secret to staying committed to each other, and the importance of adapting to a constantly changing market.
Timestamps
[00:01:29] Business partnership secrets.
[00:03:41] Flipping books for profit.
[00:07:15] Flipping books for profit.
[00:12:23] Solving challenging problems in business.
[00:14:43] Essentialism during COVID.
[00:18:39] COVID and brand opportunities.
[00:21:36] Scaling a Business.
[00:25:11] Analyzing time and offloading.
[00:28:20] Connecting with Others in Business.
[00:31:40] Building a business community.
[00:36:03] Getting a warehouse.
[00:37:43] Warehouse Operations and Hiring.
[00:41:22] Selling your business.
[00:45:38] Selling on Amazon.
Connect with Joie on Instagram at: https://www.instagram.com/joieroberts.official/
Connect with Amanda on Instagram at: https://www.instagram.com/amanda.balcazar/
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

Fearless Sellers - The Women of Amazon
Join Joie Roberts as she has a conversation with the leading women entrepreneurs and leaders within the Amazon selling space. Joie as a successful seller herself brings a unique perspective to the questions she asks of these amazon women. Whether you are interested in Amazon FBA, selling on Amazon or any aspect of entrepreneurship you will be sure to find inspiration in these episodes.






