Fearless Sellers - The Women of Amazon

#62 Navigating Amazon Ads with the PPC Ninja Ritu Java

In this episode of the Fearless Sellers, the women of Amazon podcast, host Joie Roberts interviews Ritu Java, the co-founder and CEO of PPC Ninja, about the challenges of Amazon FBA advertising. They discuss the increasing number of ads on search results pages and product detail pages, highlighting the importance of standing out in a crowded marketplace.
Ritu shares insights and strategies for successful Amazon advertising, emphasizing the need for a targeted approach to reach qualified leads. Tune in to learn more about navigating the competitive world of Amazon advertising.
 
00:01:30] Amazon's Increasing Advertising Competition.
[00:05:29] Sponsored brand video ads.
[00:08:00] Missed keyword opportunities.
[00:12:57] Search query performance analysis.
[00:16:06] Data and leveraging its power.
[00:20:19] The abundance mentality.
[00:21:23] Stealing sales from competitors.
[00:25:09] Fixing a leaky conversion rate.
[00:28:32] Views remarketing and targeting.
[00:34:19] Understanding budgets and conversion rates.
[00:37:07] Organic and external traffic.
[00:40:05] Extend free trial for audience.
 
Guest Bio
Ritu Java is an accomplished individual with a background in engineering. She is the co-founder and CEO of PPC Ninja, a company specializing in Amazon advertising. Ritu has achieved success in various areas, including winning Amazon hat contests and best speaker awards.
She is recognized as an expert in Amazon advertising and has a deep understanding of PPC strategies. Ritu's ethos/philosophy revolves around being available and helpful to others, investing in learning about PPC, and engaging with the community. She believes in the importance of learning the basics and asking for help when needed. Ritu values the caring and giving nature of the community and believes in sharing and learning from each other. In the podcast episode, Ritu discusses the challenges of Amazon advertising, emphasizing the increasing competition and the need to find unique ways to promote products without breaking the bank.
She highlights the importance of mastering PPC and utilizing video ads on Amazon. Ritu also emphasizes the significance of analyzing search query performance and utilizing data for success. She mentions that ASIN targeting can outperform the competition and advises tailoring strategies for the upper funnel.
Ritu recommends splitting auto campaigns into four and emphasizes the importance of investing in learning PPC deeply. Overall, Ritu Java is a highly accomplished individual in the field of Amazon advertising, with a strong ethos of helping others and continuous learning.
 
Contact Joie on Instagram: @JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at www.CallAMZ.com

#61 Amazon Selling 101: FBA, Wholesale, Dropshipping, RA & More

In this episode of the Fearless Sellers, the Women of Amazon podcast, Joie Roberts is joined by Jamie Davidson, a nine-figure seller and her business partner at AMZ Insiders.
They discuss the various ways to sell on Amazon, including retail arbitrage, online arbitrage, wholesale, drop shipping, and private label. Jamie explains the concept of private label and why he prefers this method of selling.
They also touch on other selling channels like KDP (Kindle Direct Publishing) and print on demand. Overall, they emphasize that there is no one-size-fits-all approach to selling on Amazon and that success can be achieved in various channels.
 
Timestamps
[00:01:45] Private label selling.
[00:03:42] Private label ownership.
[00:08:38] Selling wholesale on Amazon.
[00:12:07] Leveraging Amazon for big brands.
[00:14:40] Individual vs Professional Seller Accounts.
 
Jamie Davidson is a nine-figure seller and business partner at AMZ Insiders. He believes in the idea that there are different ways to sell on Amazon and each individual should decide which method is best for them.
He is dedicated to sharing what has been successful for him and his business partner, while also acknowledging that other methods may be right for someone else.
 
Contact Joie on Instagram: @JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at www.amzinsiders.org/apply?sl=fp

#60 Perception Power: Amazon Marketing Secrets from a Top Seller

In this episode of the Fearless Sellers podcast, Joie Roberts interviews Norm Farrar, a marketing genius and serial entrepreneur. They discuss the importance of differentiation in the market and the power of networking.
The Amazon beard guy shares his experiences of starting out on the wrong side of the fence and how he turned his life around by hanging out with the right people. They also touch on the idea that marketing is all about building a network.
 
Timestamps
[00:02:29] Networking for Success.
[00:03:50] Partnership lessons for entrepreneurs.
[00:09:43] Perception of products.
[00:11:46] Product pricing strategies.
[00:15:33] Making money as an influencer.
[00:20:56] Shoppable Video Tips.
[00:23:46] Amazon Live explained.
[00:29:12] Perception and AI in Q3/Q4.
[00:31:35] Prompts and Training AI.
[00:35:12] Writing process using AI.
[00:38:57] Scalability and automation.
 
Contact Joie on Instagram: @JoieRoberts.official
Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?
If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp
 

#59 Amazon Brand Building: Does it Matter?

In this episode of Fearless Sellers, Joie Roberts and Jamie Davidson discuss the importance of building a strong brand on Amazon.
They explain how your brand identity serves as the bridge between your business and customers, allowing for emotional connections and long-term success.
Jamie highlights the advantage of owning your brand in the private label space and how it becomes a valuable asset when selling your business. Tune in to learn more about the power of branding on Amazon.
 
Timestamps
[00:01:21] Building your brand on Amazon.
[00:04:16] Be careful with brand names.
[00:07:46] Selling on Amazon issues.
[00:11:52] Consistency in brand identity.
[00:14:19] Understanding your customer base.
 
Contact Joie on Instagram: @JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at  www.amzinsiders.org/apply?sl=fp 

#58 Copywriting & Conquering Inventory on Amazon since 2014 with Chelsea Cohen

In this episode of the Fearless Sellers, Joie Roberts interviews Chelsea Cohen, a successful Amazon seller and expert copywriter. They discuss the challenges of selling on Amazon and share stories of overcoming inventory concerns and coupon code mishaps.
Chelsea emphasizes the importance of effective copywriting in optimizing Amazon listings and shares her strategies for writing compelling product descriptions. Tune in to discover Chelsea's selling secrets and learn how to enhance your own Amazon business.
 
Timestamps
[00:01:23] Copywriting as a unique approach.
[00:04:01] Avoiding direct product comparisons.
[00:08:08] Selling on the skim.
[00:15:55] The toughest times.
[00:21:09] Partnering to solve problems.
[00:28:11] Inventory-minded marketing.
[00:30:01] Overordering and Groupon mishap.
[00:41:30] Recovering cash through resizing.
 
Chelsea Cohen is a seller on Amazon and an expert copywriter. She has been selling on Amazon for almost 10 years and has established herself as an authority in the field. With her company So Stocked, she solves inventory concerns for sellers on Amazon.
Chelsea's broad achievements and expertise in copywriting have made her a trusted resource in the industry. Her ethos revolves around providing practical solutions and helping sellers succeed on Amazon.
 
Contact Joie on Instagram: @JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at www.amzinsiders.org/apply?sl=fp 

#57 Masterminds, Courses & Coaching: How do you learn?

In this episode of Fearless Sellers, hosts Joie Roberts and Jamie Davidson explore the world of masterminds, courses, and coaching programs.
They discuss the various ways people can learn and improve, including books, YouTube videos, in-person events, and even talking to knowledgeable individuals.
They also share their own experiences and perspectives on the pros and cons of different educational offerings. Tune in to gain insights on how to effectively learn and grow as an entrepreneur.
[00:00:29] Different forms of educational offerings.
[00:05:04] Taking a Book Writing Course.
[00:08:35] Coaching programs and individual guidance.
[00:11:49] Coaching programs and support.
[00:16:31] Buyer beware of "done for you" programs.
 
Jamie Davidson is a nine figure Amazon seller who has achieved great success in his career. He believes in the importance of diverse learning methods and has found value in coaching programs and masterminds for the support they provide. However, they also caution others to be careful when choosing coaching programs. Overall, Jamie Davidson's philosophy revolves around continuous learning and improvement as an entrepreneur.
Contact Joie on Instagram: @JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at www.amzinsiders.org/apply?sl=fp  

#56 Resilient Minds: Pivoting for Success on Amazon with Izabela Hamilton

In this episode of the Fearless Sellers: Women of Amazon podcast, host Joie Roberts welcomes Izabela Hamilton, the creator of Rank Bell and a pioneer in the world of Amazon selling.
Izabela reflects on her journey since 2014 and emphasizes the importance of helping others succeed in order to achieve personal success.
She encourages entrepreneurs to focus on providing value and making others money, as this mindset will ultimately benefit themselves. Izabela also discusses the significance of failure and making mistakes as crucial aspects of personal and business growth. Tune in for an inspiring conversation with one of the industry's leading women in Amazon selling.
 
Timestamps
[00:03:11] You win or you learn.
[00:11:56] Finding the seller's perfect avatar.
[00:18:05] Deactivating Instagram and its impact.
[00:21:01] Curating social media for business.
[00:30:10] Centering and letting go of guilt.
[00:35:44] Women rising in the space.
[00:38:01] The misconception of fast business.
[00:46:30] What defines you.
 
Izabela Hamilton is a successful Amazon seller and entrepreneur, known for her creation and management of Rank Bell since 2014. She is an OG in the space of women and Amazon sellers, with a strong emphasis on continuous growth and learning from failures.
Izabela believes in the revolutionary potential of NFT technology and the importance of finding the perfect avatar for sellers. She emphasizes the need for mindfulness in social media consumption and the value of personal growth.
Izabela encourages individuals to be present, slow down, and be methodical in their approach. She embraces growth, value creation, and the joy of embracing life.
 
Contact Joie on Instagram: @JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at www.amzinsiders.org/apply?sl=fp  

#55 Is Now a Good time to Start Selling on Amazon?

In this episode of the Fearless Sellers podcast, hosts Joie Roberts and Jamie Davidson discuss the question that every successful Amazon seller gets asked: "Is now still a good time to sell on Amazon?"
Jamie, who has been selling on Amazon for over a decade, and Joie, who recently built a successful brand, share their insights on why they believe it is an exciting time to be selling on Amazon.
They discuss the potential for growth and opportunities for sellers in 2023 and beyond. Tune in to learn why they think Amazon is not saturated and why now is a great time to start or expand your Amazon business.
[00:02:12] Is Amazon too saturated?
[00:05:50] Building a career in the Amazon space.
[00:09:31] Is it a good time to sell on Amazon?
[00:13:28] Having a physical product.
[00:16:00] Deferred gratification
[00:18:23] Selling on Amazon tips.
Contact Joie on Instagram: @JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at www.amzinsiders.org/apply?sl=fp  

#54 YouTube + Amazon Selling Secrets

In this episode of the Fearless Sellers podcast, host Joie Roberts interviews Rob Stanley, the man behind the money suit and the face of Getida.
Rob shares his journey as an OG in the Amazon and e-commerce selling space, starting from his early days selling on eBay in 1998. He talks about his experience with taking apart Palm Pilots and providing instructions through photos and later transitioning to video.
Rob's YouTube channel gained millions of followers, driving significant sales, and supporting many families. Tune in to hear more about Rob's fascinating journey in the world of online selling.
[00:01:09] Selling palm pilot parts.
[00:03:15] Evolution of e-commerce platforms.
[00:06:39] YouTube as a lead generation.
[00:10:35] Pivoting and staying successful.
[00:13:14] The Canton Fair
[00:17:48] Selling a YouTube channel.
[00:19:04] SEO tips for Amazon brand owners.
[00:24:10] SEO and YouTube optimization.
[00:26:51] YouTube and Google integration.
[00:29:38] Starting a new job.
[00:32:48] Breaking news on Docmaster Pro.
[00:35:29] YouTube channel and content creation.
Rob Stanley is a prominent figure in the YouTube and e-commerce selling space. He has built a successful YouTube channel with millions of followers and was able to sell it. At its peak, the YouTube channel was generating $100,000 in monthly sales. Rob's philosophy in this field is to encourage others to utilize the content they already have and start a YouTube channel today, without the need for expensive equipment. His achievements and credentials in this space make him a respected authority and a valuable resource for those looking to succeed in YouTube and e-commerce selling.
Connect with Rob: www.Getida.com
Contact Joie on Instagram: @JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at www.AMZInsiders.org/apply?sl=fp  

#53 Amazon SEO & Keywords with Jamie Davidson

In this episode of The Fearless Sellers, Joie Roberts, and Jamie Davidson discuss the importance of Amazon's SEO and keyword research for boosting sales.
They explain how Amazon functions as the world's largest search engine for physical products, emphasizing the significance of relevant keywords in product rankings.
They highlight the importance of understanding how customers search for products on Amazon and how to optimize search terms to drive sales.
Tune in to gain valuable insights into Amazon's algorithm and how it can benefit your business.
[00:00:43] Amazon's SEO and keyword research.
[00:05:08] Keyword research tools.
[00:09:51] Brand analytics and keyword research.
[00:12:59] Utilizing off-Amazon traffic.
[00:14:52] Staying ahead of the Amazon algorithm.
Jamie is a nine-figure seller in the Amazon space and is recognized as a legend in the industry.
He is known for staying ahead of the trends and understanding how to get ahead of the Amazon algorithm. His expertise and ethos in the Amazon space is highly regarded.
Joie is a 7 figure Amazon as well as a partner and Amazon selling coach for AMZ Insiders.
Contact Joie on Instagram: @JoieRoberts.official
Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?
Book your free consultation with Joie and team at www.amzinsiders.org/apply?sl=fp