#34 The Love-Hate Relationship with Big Brands Selling on Amazon – 15 Minutes of Fearless

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?

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In this episode of the Fearless Sellers, the Women of Amazon podcast, host Joie Roberts interviews Daniel Rafael, CEO of the Lion Group, about the love-hate relationship between big brands and Amazon. Rafael discusses working with top brands such as Steve Madden, and Brown and Haley and explains how Amazon's rapid growth can create challenges for big brands. The discussion delves into the issues of resellers and the unique challenges that big brands face on Amazon.

Timestamps

[00:03:23] Love-Hate Relationship with Brands.

[00:04:16] Brand hate towards Amazon.

[00:07:22] Brands struggling with reselling.

[00:11:13] Amazon's impact on brands.

[00:14:53] Selling on Amazon strategy.

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Daniel Rafael is a top 1% Amazon seller and CEO of the Lion Group. He has worked with many big brands. His philosophy or ethos is that brands should not ignore resellers and should instead find a way to live in peace and harmony with them, while also rising above the unique challenges faced by brick and mortar stores. He believes that brands should not simply become direct-to-consumer only, as Amazon is a major marketplace where many searches begin. Education and a kind, unconditional approach are key in dealing with resellers.

Contact Daniel Rafael on LinkedIn

Contact Joie Roberts on Instagram @JoieRoberts.official https://www.instagram.com/joieroberts.official/

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?

If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp