#28 *Breaking News: New Social Commerce with Amazon - 15 Minutes of Fearless

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In this episode of 15 minutes of Fearless, Joie Roberts is joined by Lauren Petrullo to discuss the latest updates in social commerce and how various platforms have partnered with Amazon selling to enhance the shopping experience.

The podcast focuses on social commerce, which is the intersection of social media and commerce interactions.

 

Key Takeaways:

The podcast discusses how TikTok, Pinterest, and Meta are all coming to stake their claim on what's happening with social commerce.

The recent announcement of a new Pinterest partnership with Amazon that allows users to shop directly on Amazon through Pinterest.

Pinterest is a highly engaging platform with over 463 million monthly visitors and is an important platform for Amazon sellers to optimize their presence.

There are recent changes to Facebook and Instagram's social commerce policies, including the requirement to enable checkout to be able to tag products, and the waiving of commissions for over a year.

Meta has announced that by April 2024, users who haven't enabled checkout will no longer have social commerce access.

The hosts emphasize the importance of considering each social media platform separately and creating strategies accordingly.

Amazon sellers are advised to create a business Pinterest account, repurpose posts already posted everywhere else and bring them to Pinterest, and optimize their Pinterest account to take advantage of the new development.

Conclusion:

This episode of 15 minutes of Fearless provides insights into the latest updates in social commerce and how Amazon sellers can take advantage of the new partnership between Pinterest and Amazon.

Check our Lauren Petrullo's company at https://mongoosemedia.us/

Follow and message Joie on IG at https://www.instagram.com/joieroberts.official/

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?

If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp