#81 Cashing in on the Uncommon: Mastering Niche Markets on Amazon

In this episode of the Fearless Sellers, the Women of Amazon podcast, host Joie Roberts explores the importance of finding the right niche category to sell on Amazon.

She shares her own experience of achieving success by selling products in niche categories and emphasizes the need to connect with customers who are enthusiastic about the brand.

Joie explains that niche categories cater to specific interests or needs of customer groups, ranging from hobbies to lifestyle products or specialized accessories. By focusing on unique and particular items that are not mainstream, sellers can tap into customers' interests and find success.

Tune in to discover how to identify your niche and leverage it for profitable selling on Amazon.

 

Timestamps

[00:00:16] Niche categories to sell.

[00:06:00] Niche kitchen gadgets.

[00:09:01] Targeted platforms on social media.

[00:13:23] Niching down.

 

Joie Roberts is a successful entrepreneur who specializes in finding niche categories to sell products on Amazon. She believes in the importance of connecting with enthusiastic customers by offering niche products that cater to specific interests or needs.

Through her own success in finding niche products that she loves, Joie has established herself as an expert in the field. Her philosophy revolves around the idea of finding your niche market and leveraging it to make more sales on Amazon.

 

Contact Joie on Instagram:@JoieRoberts.official

Interested in learning how to build your own Amazon business from the leaders in the Amazon industry?

Book your free consultation with Joie and team at www.AMZInsiders.org/apply