#21 The Ultimate Amazon FBA Story - Stuck Inventory, Lawsuits & A BIG EXIT

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?

If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp

 

Selling on Amazon without safety standards or certifications? Looks like a slippery slope! Because one misstep, and you'll lose all you’ve built in a blink!

Today, learn the importance of standards and certifications from a fellow seller who scaled their business remarkably high before eventually selling it to a bigger company.

In this episode, we’re featuring the inspiring story of an optometrist couple who quit their jobs to grow a successful online business selling eye care products on Amazon!

So, how did it all happen?

Jenna and Travis Zigler were in search of a more fulfilling career when they decided to quit their traditional jobs to open two optometry practices. While they enjoyed better fulfillment and peace of mind, they had so few patients coming that they started to get bored. Sometime later, Travis discovered the Amazing Selling Machine course, which the two of them took and used as the key to starting their own online business, Eye Love.

At first, they sold polarized sunglasses, but a patient's complaint about the high price of a prescription medication for dry eyes led them to pivot into the dry eye market. They built a community around their brand, with 25,000 followers on Facebook, and expanded their product line, despite many problems along the way. Eventually, Eye Love made it into the hands of a larger brand, hence allowing Jenna and Travis to continue their passion for providing eye care to people in need!

As they sit with Joie in today’s episode, they describe their eventful journey selling and winning on Amazon, and through it teaching you theimportance of perseverance, innovation, and finding a mentor to succeed in business. Tune in to this episode, now or whenever you have time! But don’t miss it

Episode Highlights:

• The importance of finding a mentor and persevering through setbacks to succeed in business.
• The potential of taking courses to learn how to sell online and pivot into new markets.
• The importance of meeting safety standards and obtaining certifications for products sold in the US.
• The challenges of balancing business, personal life, and a medical practice.
• The potential for outsourcing and hiring to help grow a business.
• The possibility of selling a business to a bigger brand to reach more people and achieve greater impact.

Meet Jenna

Jenna Zigler is an optometrist and entrepreneur who, along with her husband, built, scaled, and sold a winning Amazon eye care business.

Timestamps

[0:04] Meet Dr. Jenna and learn about her optometrics background.

[2:34] How Jenna and her husband started Eye Love.

[7:12] The importance of having a mentor and how Jenna learned it through building her business.

[9:48] How did you decide on the price point for your product on Amazon?

[15:04] Certifications, regulations, compliance and why they matter on Amazon.

[21:24] Jennifer Aniston and the lawsuit they faced with their brand’s logo.

[24:16] Customs regulations and what followed after facing a lawsuit from another brand.

[28:20] Why customer service was the first thing they outsourced in their business.

[30:38] The turning point when Jenna and Travis decided to sell the business.

[35:38] Jenna and Travis’ thoughts on giving back to the community.

Interested in building your own Amazon business in partnership with 7 and 8 figure Amazon Sellers?

If so, apply for your free consultation with Joie Roberts and the AMZ Insiders' team of experts here => www.amzinsiders.org/apply?sl=fp