#142 Niche Down, Rise Up: How Focused Strategies Fuel Big Success with Sarah Parks

In this episode of Fearless Sellers, Joie Roberts interviews Sarah Parks, founder of Zentoes, a foot care products company. They discuss the importance of niching down in business, how Sarah turned a personal family issue into a thriving brand, and the growth of Zentoes from Amazon to Walmart.

Sarah shares insights on leveraging customer feedback for product development, the significance of community engagement, and offers advice for aspiring entrepreneurs.

 

Takeaways

• Niching down can significantly impact business growth.
• Personal experiences can inspire successful business ideas.
• Customer feedback is crucial for product development.
• Expanding into retail requires understanding consumer trends.
• Amazon provides valuable insights for business growth.
• Community engagement can enhance brand reputation.
• Starting small allows for manageable growth.
• Building trust with customers leads to repeat business.
• Social responsibility can be integrated into business models.
• Everyone has foot problems, presenting endless opportunities. 

 

Learn more about Sarah and Zentoes: https://zentoes.com/

 

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