Fearless Sellers - The Women of Amazon

#144 Proven Strategies to Maximize Profitability and Dominate the Amazon FBA Marketplace with Carolyn Lowe

Carolyn Lowe, founder and CEO of ROI Swift, shares strategies for increasing profitability on Amazon without increasing ad spend. She emphasizes the importance of optimizing traffic and conversion rates, as well as focusing on organic growth. Lowe suggests auditing campaigns to eliminate wasted spend and investing in A/B testing and optimization of organic listings.
She also discusses the benefits of using Amazon affiliates and influencers to drive off-Amazon traffic. Additionally, she highlights the significance of skew-level economics and product cloning as strategies to maximize profitability.
 
Takeaways
Optimize traffic and conversion rates to increase profitability on Amazon.
Audit campaigns to eliminate wasted spend and optimize organic listings.
Consider using Amazon affiliates and influencers to drive off-Amazon traffic.
Focus on skew-level economics and product cloning to maximize profitability.
Learn more about ROI Swift: https://roiswift.com/about/
 
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#143 From Side Hustle to Viral Sensation: How Eugenia Chen Transformed Pandaloon with Amazon's Power Tools

Eugenia Chen, a former math professor, shares her inspiring journey of transitioning from academia to entrepreneurship by creating Pandaloon, a brand specializing in panda-themed pet products. She discusses the challenges she faced, the viral success of her puppy in a panda costume, and how she leveraged Amazon's tools to grow her business.
Eugenia emphasizes the importance of creativity, customer engagement, and the lessons learned from her experiences, including the significance of hooks in social media marketing and the value of testing ideas before going big.
 
Takeaways
Eugenia transitioned from a math professor to an entrepreneur.
She started Pandaloon with $600 of inventory.
A viral video of her puppy boosted her brand's visibility.
Eugenia partnered with Damon John from Shark Tank.
Amazon's tools were crucial for her business growth.
Customer engagement is key to sustaining a brand.
Eugenia loves designing and wants to focus on marketing.
Testing products on a small scale is a smart strategy.
Daring to be wrong is essential for growth.
Building trust with customers is vital for success.
 
Learn more about Pandaloon: https://pandaloon.com/pages/about-us
 
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#142 Niche Down, Rise Up: How Focused Strategies Fuel Big Success with Sarah Parks

In this episode of Fearless Sellers, Joie Roberts interviews Sarah Parks, founder of Zentoes, a foot care products company. They discuss the importance of niching down in business, how Sarah turned a personal family issue into a thriving brand, and the growth of Zentoes from Amazon to Walmart.
Sarah shares insights on leveraging customer feedback for product development, the significance of community engagement, and offers advice for aspiring entrepreneurs.
 
Takeaways
Niching down can significantly impact business growth.
Personal experiences can inspire successful business ideas.
Customer feedback is crucial for product development.
Expanding into retail requires understanding consumer trends.
Amazon provides valuable insights for business growth.
Community engagement can enhance brand reputation.
Starting small allows for manageable growth.
Building trust with customers leads to repeat business.
Social responsibility can be integrated into business models.
Everyone has foot problems, presenting endless opportunities. 
 
Learn more about Sarah and Zentoes: https://zentoes.com/
 
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#141 Unlocking Global Growth with Amazon Ads with Jeff Cohen

In this episode of the Fearless Sellers podcast, Joie Roberts interviews Jeff Cohen, who shares insights from the recent Amazon Accelerate event. They discuss the importance of networking, the innovative features of Amazon ads, and the accessibility of Amazon employees for sellers.
Jeff emphasizes the significance of understanding one's brand and the need for a strategic approach to e-commerce, especially when considering global expansion. He also reflects on his entrepreneurial journey and offers valuable advice for aspiring entrepreneurs in the e-commerce space.
 
Takeaways
Networking is a key highlight at Amazon Accelerate.
Sellers come with a thirst to solve problems.
The Seller Cafe provides valuable one-on-one support.
Video advertising is crucial for product sales.
Amazon offers free tools for brand building.
Global expansion requires careful planning and research.
Entrepreneurs should embrace change and be comfortable with risk.
Testing and learning are essential for growth.
Understanding your brand's identity is vital.
Planning time is necessary for business success.
 
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#140 Empowering Sellers: How Natalie Angelillo Drives Success at Amazon

In this engaging conversation, Joie Roberts interviews Natalie Angelillo, Amazon's Director of External Relations, about her role in empowering sellers on the platform. They discuss the significance of the Amazon Accelerate event, the support systems in place for sellers, and the inspiring stories of entrepreneurs who are making a difference in their communities.
Natalie shares insights on the challenges sellers face, the importance of networking, and the innovative tools Amazon is developing to help sellers grow their businesses. The conversation highlights the commitment of Amazon to its seller community and the personal journey of Natalie as an advocate for entrepreneurs.
 
Takeaways
Natalie's team amplifies the stories of Amazon sellers.
Amazon Accelerate is a significant event for networking and learning.
Sellers often feel lonely in their entrepreneurial journey.
Growth, value, and flexibility are key reasons sellers choose Amazon.
Sellers can build multi-generational businesses through Amazon.
Feedback from customers is crucial for product improvement.
Amazon provides year-round support for sellers.
Networking with other sellers is vital for success.
AI and supply chain innovations are areas of interest for sellers.
Amazon is committed to listening to seller feedback and improving their experience.
 
Timestamps
[00:01:45] Amazon Accelerate and seller support.
[00:05:39] Bridging seller-community understanding gap.
[00:09:45] Reasons for selling on Amazon.
[00:12:06] Programs for Amazon sellers.
[00:16:31] Seller stories and community impact.
[00:22:09] AI and supply chain innovation.
[00:24:28] AI and seller experience innovation.
[00:27:41] Learn and be curious.
 
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#139 Mastering Amazon: Derrek's Strategies for Scaling 4 Brands and Dominating Q4

In this episode of the Fearless Sellers podcast, Joie Roberts interviews Derrek Wiedeman, an accomplished Amazon entrepreneur who operates nine brands focused on health and wellness. Derrek shares insights into his journey from humble beginnings to running a successful warehouse operation, emphasizing the importance of rapid product launches, effective marketing strategies, and adapting to market trends.
The conversation also covers the significance of Q4 sales planning, PPC optimization, and the challenges of building an email list in the current Amazon landscape. Derrek discusses future plans for expanding his warehouse services to other sellers, highlighting the potential for collaboration in the e-commerce space.
 
Takeaways
Derrek operates nine brands centered around health and wellness.
The motivation for multiple brands comes from personal use of products.
They can launch products quickly due to their in-house manufacturing.
Derrek's team is remote, allowing flexibility and adaptability.
They started from a dorm room and evolved to a 6,000 sq ft warehouse.
Product launches are tested with small batches to minimize risk.
Q4 planning involves maintaining safety stock to meet demand.
PPC strategies are crucial for gaining organic rank during launches.
Building an email list is challenging but essential for marketing.
Derrek plans to expand warehouse services to other sellers.
 
Chapters
00:00 Introduction to Amazon Entrepreneurship
02:50 Scaling Multiple Brands in Health and Wellness
06:08 The Journey from Dorm Room to Warehouse
08:56 Product Launch Strategies and Market Testing
12:12 Optimizing for Q4 and Seasonal Sales
15:14 PPC Strategies and Organic Ranking
17:54 Building an Email List and Marketing Funnel
20:51 Future Plans for Warehouse Expansion
 
E-mail: derrek@novaeo.com
Instagram: @derrek.wiedeman
 
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#138 Unlock Your Energy: How Amazon Sellers Can Feel Good, Beat Burnout, and Thrive in Business with Maraya Brown

In this episode, Maraya Brown discusses the signs of burnout and how entrepreneurs can feel more vibrant and less stressed. She highlights the importance of addressing physical and internal signs of burnout, such as fatigue, brain fog, weight changes, sleep disturbances, irritability, and hormonal imbalances.
Maraya introduces her upcoming online event called Pause, which focuses on reconnecting with oneself and improving vitality. She emphasizes the need for entrepreneurs to prioritize their health, including nutrition, sleep, and mindfulness. Maraya also mentions the importance of tracking menstrual cycles and seeking personalized healthcare solutions.
 
Chapters
00:00 Recognizing the Signs of Burnout
06:25 Prioritizing Health: Nutrition, Sleep, and Mindfulness
19:03 Understanding the Impact of Stress on Well-being
25:24 Optimizing Nutrition for Vibrant Health
28:31 The Importance of Quality Sleep
35:10 Tracking Menstrual Cycles for Health Awareness
37:10 Personalized Healthcare Solutions for Well-being
 
Link to pause event: https://tinyurl.com/3pvzmza3
 
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#137 Mastering Amazon FBA: Insider Tips for Crushing Q4 with Charles Chakkalo

Charles Chakkalo, an experienced e-commerce seller, shares his insights on dominating Q4 and navigating Amazon's competitive landscape. He emphasizes the importance of continuous learning and staying humble in the ever-changing e-commerce world. Charles discusses his journey as a young seller, his decision to pursue e-commerce over law school, and the importance of understanding the rules and regulations of selling on Amazon.
He also provides tips for managing inventory and advertising during Q4, including the use of FBA and A+ Premium content. Charles highlights the evolving e-commerce landscape and the need for sellers to stay ahead of trends and be innovative. He encourages sellers to join masterminds or attend conferences to connect with like-minded individuals and gain valuable insights. Charles concludes by advising struggling sellers to pivot their strategies and continue learning and innovating to succeed on Amazon.
 
Takeaways
Continuous learning and staying humble are key to success in the e-commerce world.
Understanding the rules and regulations of selling on Amazon is crucial for navigating the platform.
Managing inventory and advertising effectively during Q4 is essential for maximizing sales.
Staying ahead of trends and being innovative is important in the evolving e-commerce landscape.
Joining masterminds or attending conferences can provide valuable insights and support for sellers.
Pivoting strategies and continuing to learn and innovate can help struggling sellers succeed on Amazon.
 
Chapters
00:00 Introduction and Overview
03:10 Charles' Journey as a Young Seller
07:54 The Importance of Understanding Amazon's Rules and Regulations
10:35 Managing Inventory and Advertising During Q4
17:35 Staying Ahead of Trends and Being Innovative
23:25 The Value of Masterminds and Conferences for Sellers
29:37 Pivoting Strategies and Overcoming Challenges on Amazon
 
LinkedIn: https://www.linkedin.com/in/charleschak/
Website:  www.charlestheseller.com
 
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#136 Mastering Amazon FBA Success: Trademarking, Maximizing Profits, and Future-Proofing with Steven Pope

Steven Pope, founder of My Amazon Guy, shares essential tips for succeeding on Amazon. He emphasizes the importance of having a trademark for brand protection and access to valuable features like brand stores and sponsored ads. Pope also discusses strategies for increasing average order value, such as utilizing brand stories and A+ content to showcase product variety and cross-linking.
He advises sellers to avoid common mistakes like going out of stock and launching too many variations. Pope predicts that Amazon will become more challenging to sell on, but those who stick it out will benefit from the platform's dominance. He also highlights the potential rise of Target as a competitor to Amazon.
 
Takeaways
Having a trademark is essential for brand protection and access to valuable features on Amazon.
Utilize brand stories and A+ content to increase average order value and showcase product variety.
Avoid common mistakes like going out of stock and launching too many variations.
Amazon will become more challenging to sell on, but those who stick it out will benefit from the platform's dominance.
Target may emerge as a strong competitor to Amazon in the future.
 
Chapters
00:00 Introduction to Steven Pope and My Amazon Guy
02:02 The Importance of Trademark and Brand Protection on Amazon
05:03 Strategies for Increasing Average Order Value on Amazon
17:37 Common Mistakes to Avoid as an Amazon Seller
23:15 The Issue of Old Barcodes and Changes on Amazon
32:12 The Future of Selling on Amazon: Challenges and Opportunities
 
Full service Amazon Agency: https://myamazonguy.com/
 
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#135 Navigating the New Amazon FBA Maze: Key Strategies for Sellers Amidst Policy Shifts with Yoni Mazor

Yoni Mazor, co-founder and CGO of Getida, discusses the recent changes in Amazon's FBA refund and reimbursement policies and how they will impact sellers. He explains the different types of claims and the time frames for reimbursement. Yoni emphasizes the importance of taking action before the October 23rd deadline to maximize reimbursements.
Getida is a company that helps Amazon sellers recover lost inventory and obtain reimbursements from Amazon. The company was founded in 2015 and has since become the largest organization in the world focused on maximizing reimbursements for FBA sellers. They have a team of over 200 people in 12 countries and audit tens of billions of dollars of transactions every day. The name Getida stands for Get Intelligent Data Analytics. The conversation also touched on the importance of optimizing product listings for Amazon's AI tool Rufus and the recent changes in Amazon's policies regarding emojis in bullet points.
 
Takeaways
Amazon is making changes to its FBA refund and reimbursement policies, and sellers need to be aware of the new claim types and time frames for reimbursement.
Using a professional service like Getida can help sellers navigate the complex process of auditing and recovering reimbursements.
Getida has helped sellers recover large sums of money, with one case resulting in over $400,000 in reimbursement.
Amazon pays reimbursements based on retail value, not cost, so sellers can turn a profit by recovering funds.
Sellers should take advantage of the opportunity to recover funds now and reinvest them in their business, especially in preparation for Q4. Getida helps Amazon sellers recover lost inventory and obtain reimbursements from Amazon.
Optimizing product listings for Amazon's AI tool Rufus is important for visibility and ranking.
Recent changes in Amazon's policies include the removal of emojis from bullet points.
 
Chapters
00:00 Introduction to Yoni Mazor and the Topic of FBA Refund and Reimbursement Policy Changes
04:19 The Three Claim Types and the Time Frame for Reimbursement
10:07 The Financial Impact of the Policy Changes for Sellers
13:38 Success Stories: How Getida Has Helped Sellers Recover Significant Amounts of Money
18:44 The Advantage of Amazon Paying Reimbursements Based on Retail Value
20:45 The Impact of Lost Inventory on Amazon Sellers
24:10 Becoming the Largest Organization in the World for FBA Reimbursements
26:51 The Importance of Optimizing Product Listings for Rufus
29:29 Recent Changes in Amazon's Policies: Emojis in Bullet Points
33:23 Actionable Steps for Amazon Sellers Before the October 23rd Deadline
35:08 Getida's Prime Talk Podcast and How to Get in Touch
 
Getida special Fearless Sellers offer: getida.com/deadline400
Follow Fearless Sellers Podcast on Instagram! @fearlesssellers
Want our PPC help? Email: Joie@AMZInsiders.com 
To book a strategy session with Joie and her team: www.Callamz.com